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Shoppers stop
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- 2. • Suman •Dhruv • Ankita Paul • Suresh Sahu • Prince Jain
- 3. RETAIL MARKET Favourable Demographic Rise In Income Mall Boom RETAIL BOOM
- 4. INTRODUCTION • Shoppers'Stop Limited is a chain of Retail stores in India owned by K. Raheja Corp. • SS started in 1991 with its first store in Andheri, Mumbai. • Group - The Company houses a host of many international & domestic brands across various categories such as apparel, accessories, cosmetics, home & kitchenware as also its own private brands. • 177 stores around 18 cities.
- 5. PRODUCT MIX SHOPPERSTOP MEN WATCHES EYE WEAR SHIRTS WOMEN WATCHES EYE WEAR SALVAR KURTA KIDS WATCHES NEW BORN TOYS HOME & KITCHEN BED SHEETS DINNING BATH ACCESSORIES
- 6. FOOTFALL AND SALES 1600 1400 1200 1000 800 600 400 200 0 Series 1 Monday Tuesday Wednesday Thursday Friday satarday Sunday Series 1
- 7. SALES CONVERSION 7000 6000 5000 4000 3000 2000 1000 0 Series 1 FOOT FALL CONVERSION Series 1
- 8. VISUAL MERCHANDISING •Mannequins • Stat arm • Step arm • Gondola • Shelves • Counters
- 9. Customer Satisfaction Level • Shopper Stop Citizen Card • Discount offers • Air Conditioned Parking • Relationship Management Shoppers Stop Citizen Card
- 10. Customer Communication Process Banners Hoardings Newspapers
- 11. BILLING PROCESS •Enter the customer name. • Enter Contact details of the customer • Scan the barcode of product with the scanner. • The barcode will get enter in the billing software. • Check if there is any discount on the scanned product. • Click on save. • Click on print.
- 12. SWOT STRENGTH WEAKNESS • Loyal Customer Base of 782000 First Citizen members • Increasing Footfalls and Conversion Rates • Strong andWell Established Management Team • Systems and Processes •Employee Retention •Inadequate Promotional Strategies •Uneven Distribution Network •Follows Low – Risk Strategy OPPORTUNITY THREAT •Geographical Reach •Preferred Partner for Foreign Players •Hyper city – An entry into Value Retail •Threat of New Entrants •Competitive Rivalry in the Industry •Economic Slowdown
- 13. CONCLUSION • GrossRetail Turnover of Rs. 8996 million, Shopper's Stop has become the highest benchmark for the Indian Retail Industry.
- 14. THANK YOU. STARTSOMETHING NEW.