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Shoppers stop (retail)
- 1. Presented By - AyushGoyal (PGP21035) Kirti Dhingra (PGP21082) Sachin Garg (PGP21155) Samiksha Jain (PGP21162) Section - Marketing 2
- 2. • Indian retailindustry is one of the fastest growing in the world. India’s direct selling industry recorded sales of US$ 2.47 billion in 2019, improving its rank to 15 from 19 a year before. • As per a report (www.ibef.org) Retail industry is expected to reach Rs 76.87 lakh crore (US$ 1.1 trillion) by 2020. Retail Industry of India
- 3. Vision & Values Vision: “Tobe an inspirational and trusted brand, transforming customer's lives through fashion and delightful shopping experience every time.” Values that help the company in achieving their mission and vision: • EXCELLENCE - "We will have an environment that encourages development & excellence." • OPENNESS - "The obligation to dissent and an environment conducive to openness." • CARE - "We will have a willingness to apologize and forgive." • INTEGRITY – "We will be fair and not take what is not ours." • INNOVATIVE – "We will have an environment of innovation and growth." • SOCIALLY RESPONSIBLE – "We will respect our customers’ rights and be socially responsible."
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- 5. Layout of Store Shoppers Stop Ground Floor Beauty Products Fashion Accessories FirstFloor Women & Kids Wear Second Floor Men’s Wear
- 6. • Location: UnityOne Mall, Janakpuri, Delhi • Owner name of the chain: K. Raheja Corp. • Annual Turnover: Total Sales turnover for FY19-20 was Rs.4,385 Crores. Overall Store / Chain Characteristics (4-10)
- 7. Brief History ofRetail chain: • Shoppers Stop is an Indian department store chain, owned by K. Raheja Corp. group of companies. The foundation of Shoppers Stop was laid on October 27, 1991. • There are 90 department stores across 42 cities in India, with clothing, accessories, handbags, shoes, jewellery, fragrances, cosmetics, health and beauty products, home furnishing and decor. The first store was opened in Andheri, Mumbai in 1991. • The company opened its 22nd store at Lucknow in 2006.In 2007, it entered into partnership with Nuance Group AG, and opened stores in Mumbai T1 and Bengaluru Airports. • An e-store with delivery across major cities in India was launched in 2008, with a smartphone app in 2016. • The store in Janakpuri, Delhi was opened in 2015. • In June 2018, the retail chain underwent a board rejig in which promoter Chandru L Raheja resigned as the non-executive chairman after having served for over two decades. • Chandru Raheja was succeeded by BS Nagesh.
- 8. • Total numberof stores in chain: 90 department stores across 42 cities in India. • Store type: Multi Brand format. • Owner run/Franchised/ Mix: The Shoppers stop stores are owned by the K. Raheja Corp which some are given as franchisee to common people so the ownership model is mixed, it is run by owner and franchised both.
- 9. Name of cityNumber of stores New Delhi 6 Noida 3 Lucknow 3 Mumbai 10 Kolkata 6 Pune 5 Chennai 2 Bengaluru 9 Gurugram 3 Hyderabad 6 • Store Locations: Shoppers Stop outlets are present in 42 cities in India and total number of department stores are 90. Top 10 cities and number of stores are: Store Parameters (11-16)
- 10. • Type ofLocation: Shoppers stop has majority of its store, approx. 85% of its store to in Malls, 8% at the city Airports and remaining 7% in the High Streets. • Site Location: where in the market? Floor? Adjacencies? Main Street? Malls? Shoppers Stop prefers malls as the best suitable location this is due to huge footfall and the size that shoppers stop prefer can be provided by malls. The stores of Shoppers Stop are Multi Floor stores that are connected internally via escalators and each floor has different section such as kids, women and man. The store is usually located at the front side of the mall so that it can utilize the front interior of the mall for its advertisement. Usually the Shoppers Stop is a three-floor outlet. It occupies all the floors in the mall.
- 11. If we talkof shoppers stop in high streets they rent the huge building which are at some prime location such as near popular metro station or near some famous high street. These outlets are big in size and are multi floored with each section of kids, women and man on different floor. They have their own parking in such outlets. The outlets at the airport are small and single floor. They have only limited section and premium collection. They usually sell travel essential, electronic and other accessories. Clothing section is limited and these stores are located near the food court at the airports to attract customers. • Site Location (Contd.)
- 12. Catchment Area Frontage Size: 100 feet Store Window
- 13. Inside Store Parameters(17-19) • Interior floor size: 11,000 sq. feet • Visual display inside the store
- 14. • Retail Technologyused: X Store software, Barcode, CCTV camera for security.
- 15. Merchandising (20-22) • Productrange & Categories: Private Labels: Arrow, Blackberry, Levis, Wrogn, Killer, Pepe Jeans, US Polo, UCB, Allen Solly, V.Dot, LP, Spykar etc. Categories Women Indian Wear, Western Wear, Lingerie & Night Wear, Footwear, Bags & Wallets, Travel, Watches, Sunglasses & Frames, Jewellery, Accessories, Perfumes & Fragrances. Men Clothing, Accessories, Footwear, Sunglasses & Frames, Watches, Men's Fragrances, Grooming for Men's & Jewellery. Kids Boys, Girls, Toys, School Essentials, Footwear, Watches & Accessories. Beauty Make up, Skincare, Bath & Body, Nails, Haircare, Tools & Accessories, Personal Hygiene. Homestop Kitchen, Dining, Decor, Home Furnishing, Storage & Organization, Appliances, Bath, Bedding, Furniture, Smart Home. Crossword Book, Electronics, Stationery. Brands Brands of Shoppers Stop, Luxury Brands, Trending Brands, Featured Brands, Celeb Brands, Just Launched Brands.
- 16. • Price rangeof core lines: Premium pricing policy, high quality product at high prices. • Target customers: Young Middle - to high-income families. • Segmentation: Demographic - Age & Gender Psychographic - Lifestyle, High standard of living. Geography - Urban areas Core line/Product Line Price Range Apparels /Clothing Rs 299 to Rs 9999 Jewellery Rs 3999 to Rs 80000 Footwear Rs 249 to Rs 8000 Home Decor Rs 49 to Rs 19999 Beauty Care & Fragrances Rs 99 to Rs 15000 Sunglasses Rs 499 to Rs 9999 Watches Rs 499 to Rs 30000 Leather Acessories Rs 399 to 4999
- 17. OTHER (23-27) • Servicesprovided: - Bag charges - Rs.5 & Rs.9 - Gift wrapping is free. - Home delivery is available without any extra charges. • CRM, Loyalty programs: CRM Desk on first floor.
- 18. • Estimated numberof Personnel -10 Personnel per floor( 10*3)= 30 - 4 Personnel at checkout(4*2)= 8 - 5 Personnel at CRM Desk - 7-8 personnel for Security - 4 Managers Total = 55 personnel • Competition from other retailers in market:
- 19. • Promotion campaigns:Gift vouchers ,contests , various festive offers, Point of purchase etc.
- 20. Pictures of theStore
- 21.