Dynamic Application Service Management DataSynapse Corporate Overview
Corporate Snapshot ~100 Fortune 1,000 Clients  1,000s installations globally 1M+ CPUs in Fortune 1,000 data centers To be the clear leader in enabling Global 2,000 organizations to deliver, manage, and optimize scalable enterprise-class application services Singular Focus:  Dynamic Application Service Management Founded: 2000 Employees: ~ 200 Revenue: 60+% YoY Growth (2007) Headquarters: New York, London, Tokyo Operations in 13 countries Worldwide presence Company Information Customer Driven Growth
Blue Chip Customer Base
Global Business Imperatives  Complex Decision Making Cost Reduction Strategies Green Business Increasing Revenue Efficient Real Time Business
Key IT Initiatives Policy-driven application SLAs  5x reduction in response time Customer Self-Service  Application Service Level Management Dynamic Provisioning Improve analytics and risk calculations on a global scale 100x reduction in response time Global Risk Management Shared Services Scalable Service Execution 100x reduction in response time 50x improvement in throughput Complex Decision Making Grid Computing  High-Performance Computing Provision applications in minutes Real-time application SLA management and reporting Strategic Outsourcing / SaaS Cloud Computing Utility Computing  Provision de-provision apps in minutes Immediate savings $1M+ per app / 80%  reduction in infrastructure costs IT Infrastructure Consolidation  Virtualization Management Application Migration / Shared Disaster Recovery
Fundamental IT Process Challenge Static, siloed, and fragmented process Many Tools = Increased Cost and Complexity Disconnected  Tasks  + Different Roles +
Dynamic Application Service Management  Unified Process for Optimizing Application Service Management Dynamic Closed Loop Connected to Run-Time
Core DASM Capabilities IT Infrastructure Costs  (CapEx and OpEx) Report on application service utilization and costs for metering and chargeback  Infrastructure Utilization  (Compute, Storage, Network) Dynamically scale application services based on service level agreements Infrastructure Growth Dynamically provision and activate applications in minutes Application Time to Deploy Standardize the configuration and packaging of application services Application Performance Against SLAs Define and enforce application service levels based on business metrics Metric Platform Capability
The Answer: Metric-Driven, Closed-Loop Optimization Maps metrics to the infrastructure Captures baseline metrics Optimizes based on results ISVs Legacy Platforms Pre-DASM  Dynamic Application Service Management Platform  Platforms ISVs Legacy DASM - Baseline Optimized Dynamic Application Service Management Platform  Platforms ISVs Legacy No Data No Data Utilization Response  Time  Infrastructure Costs  Growth Rates Time to  Deploy  Utilization Response  Time  Infrastructure Costs  Growth Rates Time to  Deploy
Where to start….. Focus on Intelligent Application Provisioning Application Configuration Services  Distributions App Domains Platforms Users Applications Deploy, Provision and Activate  CRM eBiz Decision Support Customer Care Package Package Users
Platform Summary Proven, robust dynamic infrastructure scaled to 10s of 1000s of nodes  Extensible platform with support  for 70+ applications, platforms and hardware/OS  Simple to use and adopt incrementally Compelling ROI Impacts key IT initiatives, focus on key metrics  Wachovia has driven $100M out of annual CapEx/OpEx Immediate and dramatic reduction in time-to-market with intelligent application provisioning Flexibility, cost control and business/IT transparency
Thanks  For more information visit www.datasynapse.com

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DataSynapse - Dynamic Application Service Management

  • 1. Dynamic Application Service Management DataSynapse Corporate Overview
  • 2. Corporate Snapshot ~100 Fortune 1,000 Clients 1,000s installations globally 1M+ CPUs in Fortune 1,000 data centers To be the clear leader in enabling Global 2,000 organizations to deliver, manage, and optimize scalable enterprise-class application services Singular Focus: Dynamic Application Service Management Founded: 2000 Employees: ~ 200 Revenue: 60+% YoY Growth (2007) Headquarters: New York, London, Tokyo Operations in 13 countries Worldwide presence Company Information Customer Driven Growth
  • 4. Global Business Imperatives Complex Decision Making Cost Reduction Strategies Green Business Increasing Revenue Efficient Real Time Business
  • 5. Key IT Initiatives Policy-driven application SLAs 5x reduction in response time Customer Self-Service Application Service Level Management Dynamic Provisioning Improve analytics and risk calculations on a global scale 100x reduction in response time Global Risk Management Shared Services Scalable Service Execution 100x reduction in response time 50x improvement in throughput Complex Decision Making Grid Computing High-Performance Computing Provision applications in minutes Real-time application SLA management and reporting Strategic Outsourcing / SaaS Cloud Computing Utility Computing Provision de-provision apps in minutes Immediate savings $1M+ per app / 80% reduction in infrastructure costs IT Infrastructure Consolidation Virtualization Management Application Migration / Shared Disaster Recovery
  • 6. Fundamental IT Process Challenge Static, siloed, and fragmented process Many Tools = Increased Cost and Complexity Disconnected Tasks + Different Roles +
  • 7. Dynamic Application Service Management Unified Process for Optimizing Application Service Management Dynamic Closed Loop Connected to Run-Time
  • 8. Core DASM Capabilities IT Infrastructure Costs (CapEx and OpEx) Report on application service utilization and costs for metering and chargeback Infrastructure Utilization (Compute, Storage, Network) Dynamically scale application services based on service level agreements Infrastructure Growth Dynamically provision and activate applications in minutes Application Time to Deploy Standardize the configuration and packaging of application services Application Performance Against SLAs Define and enforce application service levels based on business metrics Metric Platform Capability
  • 9. The Answer: Metric-Driven, Closed-Loop Optimization Maps metrics to the infrastructure Captures baseline metrics Optimizes based on results ISVs Legacy Platforms Pre-DASM Dynamic Application Service Management Platform Platforms ISVs Legacy DASM - Baseline Optimized Dynamic Application Service Management Platform Platforms ISVs Legacy No Data No Data Utilization Response Time Infrastructure Costs Growth Rates Time to Deploy Utilization Response Time Infrastructure Costs Growth Rates Time to Deploy
  • 10. Where to start….. Focus on Intelligent Application Provisioning Application Configuration Services Distributions App Domains Platforms Users Applications Deploy, Provision and Activate CRM eBiz Decision Support Customer Care Package Package Users
  • 11. Platform Summary Proven, robust dynamic infrastructure scaled to 10s of 1000s of nodes Extensible platform with support for 70+ applications, platforms and hardware/OS Simple to use and adopt incrementally Compelling ROI Impacts key IT initiatives, focus on key metrics Wachovia has driven $100M out of annual CapEx/OpEx Immediate and dramatic reduction in time-to-market with intelligent application provisioning Flexibility, cost control and business/IT transparency
  • 12. Thanks For more information visit www.datasynapse.com