Si mobile projectsv2

Si mobile projectsv2

• 1.
  Smithsonian MobileAs ofJune 15, 2010Nancy Proctor, [email protected] @nancyproctor
• 2.
  NMAI.SI.edu/mobilehttp://smithsonian-webstrategy.wikispaces.com/Fritz+Scholder+mobile+web+tour
• 3.
  Mobile.NASM.SI.eduhttp://smithsonian-webstrategy.wikispaces.com/NASM+Mobile+Website
• 4.
  GoSmithsonian.com (mobile)http://smithsonian-webstrategy.wikispaces.com/GoSmithsonian+Mobile
• 5.
  Design USA atCooper-Hewitt“Don’t even think about not using it because then you won’t truly see the show.”Roberta Smith, NY Times, 14 January 2010http://www.nytimes.com/2010/01/15/arts/design/15design.htmlhttp://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour
• 6.
  MEanderthalhttp://smithsonian-webstrategy.wikispaces.com/MEanderthal
• 7.
  Yves Klein atthe Hirshhornhttp://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour
• 8.
  Plus:More than 20Podcasts oniTunesNumerous cellphone & traditional audio tours at NPG, American Art, NASM, NMAI and others since 2006SmithsonianMag.com& AirSpaceMag.commobileText-message-based games and scavenger huntsMobile giving initiatives in development
• 9.
  In the PipelineExtensiveresearch into Mall visitor audiencesGoSmithsonian& Zoo SCVNGR huntsAmerican Art mobile museum guideMall visitors’ appNMAI exhibition tour appZoo appMobile givingNMNH Leaf-identifier appMobile cross-collections searchExperiments in Augmented Reality
• 10.
  Where are wegoing?Mobile pages on the Smithsonian’s Web & New Media Strategy Wiki: http://smithsonian-webstrategy.wikispaces.com/MobileVoice your Vision: http://www.youtube.com/user/SmithsonianMobileFrom June 2010: mLearning workshops & summitJuly-September 2010: Mobile Strategic Planning
• 11.
  July 21-23, 2010:Mini-conferenceWorkshops for SI staff Mobile fairAugust 2010: Drafting…September 2010: First draft reviewed by SI staffSI Mobile Strategic Planning
• 12.
  Urgent QuestionsHow canwe make a Smithsonian Mobile that is greater than the sum of its parts? What framework will encourage collaboration and ‘joined up thinking’ among the Smithsonian’s many museums, research units and zoo to the benefit of staff and visitors alike? What tools and best practices will facilitate quick and efficient development, e.g. through reuse of common mobile modules and APIs to avoid reinventing the wheel with every initiative?What infrastructure is required to ensure the best possible experience of the Smithsonian by visitors, scholars, and partners around the world?How can we strengthen and defend Smithsonian quality and brand values across the rapidly changing mobile platforms and landscape?More at: http://smithsonian-webstrategy.wikispaces.com/Mobile+Strategic+Planning
• 13.
  What will SIMobile look like?Best practice documentationInfrastructure:ubiquitous secure hostingplatforms for mobile content management & publishing analytics to support opensource applicationsStandardsA Smithsonian Mobile Architecture and frameworkA Mobile Toolkit
• 14.
  Some of thetools…Smithsonian Commons MobileCollections searchImage deliveryEvents calendarsMaps and wayfinding“About…” content and functionalityVisitor feedback captureSocial media functions/communities of interestMobile metrics and campaign functionsMobile advertising and promotionsLocation-based functionsAugmented reality?? What would you add?
• 15.
  Carry on!Find outmore at: http://smithsonian-webstrategy.wikispaces.com/MobileJoin the conversation: http://smithsonian-webstrategy.wikispaces.com/Mobile+Strategic+PlanningVoice your Vision: http://www.youtube.com/user/SmithsonianMobile