SIGMA Capabilities Brochure

GOfrom marketing spend
to maximum ROI. F a s t e r.

At SIGMA Marketing Group, we make it our mission to maximize ROI
for every client. Working together, we create more profitable customer
relationships through analytics, strategic one-to-one communications
and marketing optimization techniques. Our proven retention and
acquisition solutions not only drive corporate revenue—they also
increase customer loyalty and satisfaction.
We do this by combining many sources of relevant data to create a true
picture of your customer base. Then we segment your customers and
develop strategic marketing programs to meet their—and your—actual
needs, so that you get more of the targeted customers (and sales) that
you really want. Some call this magic. Others call it genius. We prefer
to call it Smart-to-Market™ solutions. And it’s the shortest route you
can take to maximum ROI.
www.sigmamarketing.com
in the world of database marketing?
You’re not alone.
Too many companies spend on marketing programs that don’t show measurable results.
CONFUSED
Who is most likely to buy and why? Can we reduce spend by eliminating wasted efforts?
Where are my best opportunities to cross-sell?
How much should I spend on acquisition?
Can I grow using mobile marketing?
What have I learned to positively influence prospects—and clients?
How often and when should I communicate to retain my base?
Why am I losing customers?
What channels should I use?

STRATEGY
is the DNA of our end-to-end solutions.
Every step we take, from planning to message delivery, drives profitability for your business.
At SIGMA, our approach is extremely practical: we
leverage knowledge about your customers and turn
it into concrete strategies to increase revenue for
your business.
We pull actionable insights from all the knowledge
available about your customers and prospects that are
specific to your business objectives. These analyses
become the platform for marketing programs that meet
your needs. Now, and down the road.
Every campaign we develop and execute is carefully
crafted to deliver measurable results, using metrics
that are relevant and mission-critical to your business.
With every wave, we produce post-campaign reporting
that informs the next wave. This allows for continuous
improvement, in our work and in your return on
investment.
SIGMA STRENGTHS
Knowledge-based—We fully leverage customer
data that can drive corporate revenue and help
you retain and acquire your best customers.
Multi-channel skill sets—SIGMA offers expertise
across marketing channels, including the Internet
and mobile markets.
Media-neutral—Unlike many of our competitors,
we recommend media channels that work in your
best interests, for optimal results from your
marketing campaigns.
Brand-focused—We ensure that every
marketing interaction integrates with
your brand, to help build your brand
while you reach out to targeted customers.
Knowledge
Management
Marketing
Strategy
Sales
Optimization
Using marketing research and
statistical methodologies to
pinpoint the right messages for
the right audiences to deliver
optimum levels of revenues
Strategic programs built
off customer knowledge
and business intelligence,
delivered in a 1:1 fashion
to customers and prospects
Using the right sales
channels to deliver tested
and proven messages in a
triggered or automated
solution.
SIGMA delivers proven, end-to-end solutions for continuous ROI.

DATA management
is the foundation of our relationships.
We turn customer data into an express lane to successful campaigns.
Starting with your data, we can overlay additional information from
SIGMAProspects™, our licensed prospect database of more than
210 million highly targeted consumers, to understand your best
customers. And with SIGMAEnhance™, we can deliver hundreds of
lifestyle, life stage and product purchase characteristics to your
existing databases. All of this provides the most comprehensive
profiles of your current customers—and helps us identify those you want
to acquire, retain or shed.
We accomplish this by using proven, industry-standard
technologies. Over the years, we’ve learned that success in database
marketing requires a synthesis of superior technology, analytical skills
and marketing expertise. So we’ve made an ongoing commitment to
technological infrastructure by investing in technologies as soon
as they become practical for our clients’ needs.
Our experience working with thousands of data sources in varying
formats and structures has taught us the value of quality
control procedures and tools that maintain and
enhance the quality and accuracy of your data.
We do all this to make sure your data is up
to speed when you want to turn your
marketing in new directions.

ANALYTICS
drive the right messaging to your customers.
The process continuously evolves to build marketing intelligence for your business.
No matter where your company wants to go with its
marketing, or what stage your programs are in, SIGMA
can fast-track the process through our expert analytics.
We’ll help you increase profits with advanced profiling,
multi-segment marketing and predictive modeling.
Our proprietary MarketMiner™ technology allows us
to provide these services more quickly and cost-
effectively than our competitors.
Ultimately, SIGMA’s approach emphasizes attaining the
most complete picture of your customers to understand
their current and potential value to your company. This
provides the greatest opportunity for marketing ROI.
SIGMA’S MarketMiner™ TECHNOLOGY UNCOVERS:
WHO is in the market—demographics/firmographics
WHAT is being purchased—usage dimensions
WHEN purchases will occur—purchase triggers
WHY segments are buying—attitudinal aspects
HOW to communicate—the best ways to reach targets
MarketMinerTM
information informs us about the
current and potential value of both your customers
and non-customers.
Getting Smarter
IncreasingRevenueandProfit
Data Information Knowledge Intelligence
What happened? Why did it happen?
What will happen?
What is the best thing that could happen?
Raw Data
Enhanced Data
Standard
Reports
Customized
Reports
and Analysis
Descriptive
Modeling/
Profiling
Predictive
Modeling
Optimization
Strategic Marketing Analytics:
MAXIMUM R.O.I.

SIGMA CREATES:
• Acquisition programs
• Retention programs
• New product launches
• Loyalty programs
• Evangelist programs
• 1:1 messaging
• Message testing
CREATIVE combines
analytic smarts with highly targeted approaches.
Complete, end-to-end solutions help you connect with your customers.
After all, what good are customer insights and targeted marketing
strategies without a way to engage customers on a personal and
emotional level?
At SIGMA, we’ve always offered our clients the advantages of a
complete creative and production team to turn analytics into
action. Our talented designers and copywriters are on-site and
have all the information they need to deliver your messages in
a 1:1 style to your customers and prospects—across direct mail,
telemarketing, email, Web and mobile touch points.
And creative isn’t an add-on service. It’s part of our integrated,
customized marketing strategy to help you build your brand,
optimize the channel and deepen your relationship with your
customers. To see the outstanding results we’ve produced for
some of the world’s most successful companies and brands,
visit sigmamarketing.com. We think you’ll be impressed.

“The team I work with at SIGMA is a good mix of all elements of the
marketing process needed to deliver key projects for Xerox. We use
their people on the creative side to help us deliver messages, but we
also use their analytic team to help us drive the right message to the
right customer at the right time.”
–Peter O’Brian: Xerox Corporation

One of the fastest ways to increase revenues is to find out which of your customers are
likely to leave, and stop them before it happens. And, of course, you’d like more of the
customers who present the most profit potential. With SIGMA’s proven Smart-to-Market™
programs, you’ll discover where you stand with your customers, and where to go next.
Retention: Plug the leaks!
Identify possible targets before they leave:
• Too many service calls
• Reduction in assets or purchase volumes
• Slowdowns in frequency
Acquisition: They love us, where can I find more like them?
Find the target most likely to be a great customer:
• Will the audience turn into profitable customers?
• Once they buy, are they likely to stick around?
Cross-sell/Up-sell: If they like this, I bet they’ll love that.
Create the best customer purchase lifecycle:
• What’s the next most likely product they’ll buy?
• Upgrade to more profitable products, purchased more frequently
Brand Evangelists: Find your cheerleaders.
Excite the customers who will tell their friends about your company:
• Which customers are advocates for your brand?
• How big is their social network?
• How can you best thank them for their loyalty?
SIGMA not only specializes in developing B2C relationships for the long term, we’re
also experts in helping businesses talk to each other, with B2B solutions that range from
demand generation to sales force optimization and time-saving marketing automation.
Tell us where your business needs to go. We’ll get you there. www.sigmamarketing.com
SIGMA
guides every client to marketing success.
Our Smart-to-Market™ solutions can solve your biggest business challenges.

Maximize your marketing ROI.
HEAD STRAIGHT
for maximum ROI today.
For more information, please contact Martha Bush at 1.585.242.4125, or mbush@sigmamarketing.com.
We look forward to an opportunity to help you
make the most of your customer knowledge.
ABOUT SIGMA
Founded in 1985
Independently owned
Headquartered in Rochester, New York
Employs 80+ full-time employees
Rated in the top 50 integrated marketing
agencies by Advertising Age for the past
10 years
Recipient of more than 25 industry awards
over the last 3 years for analytic, creative
and print production expertise
Vertical Experience:
• Automotive
• Brokerage Investment Services
• Business-to-Business
• Consumer Packaged Goods
• Electronics
• Financial Services
• Health Care
• Higher Education
• Home Improvement
• Insurance
• Non-Profit
• Retail
• Teen Marketing
• Telecommunications

SIGMA Capabilities Brochure

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