Simple & Practical Project Management for Digital Marketing Teams
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The document provides an overview of practical project management strategies for digital marketing projects, emphasizing the importance of defining success, breaking down tasks, and effective communication. It discusses various methodologies such as Waterfall, Agile, and PRINCE2, suggesting that a tailored mix may be beneficial. Additionally, it offers time-saving email tips and tools like Trello and Boomerang to enhance project management efficiency.
Simple & Practical Project Management for Digital Marketing Teams
- 2. Notes and slides available after the session by email. Sign up to the newsletter for more: Digitangle.co.uk Notes & Videos
- 3. Projects can take their toll
- 4. What problems have you found?
- 5. Brainstorm
- 6. How should you manage a digital marketing project?
- 7. Methodologies There are loads... some are good for some projects, others for others. Often a mix is good.
- 8. Waterfall Traditional. Sequential. Define the scope, budget, and schedule at the start.
- 10. Agile Fast turnaround, adapt to changes, short, iterative phases (sprints), ongoing feedback.
- 14. Prince2 Highly regarded in the UK, and extremely comprehensive, but overkill for most projects.
- 16. How should you manage a digital marketing project?
- 17. ● What will success look like to you? ● What tasks do you need to complete? ● Who are your existing clients & team members? ● What skills do you need? ● How much time do you have? ● When & How will you communicate? What do you want to achieve?
- 18. Define the project Project brief / scope document
- 19. What is the point?
- 21. Tasks What do you need to complete, when, how much will it cost and who will do it?
- 22. Brainstorm Break it down into individual tasks (not mini projects)
- 23. Plan How will you get from start to finish?
- 25. Gantt chart
- 27. Trello board
- 28. White board & stickies
- 29. To-do lists
- 30. Calendar
- 32. Meetings How do you ensure meetings are efficient? ● Agenda. ● Time limit. ● Meeting minutes. ● Actions with the ‘what’, ‘who’ & ‘when’. ● Follow up.
- 33. How do you manage yours? ● Dear all, please do this… will fail. Be specific - who, what and when. ● Always reply with feedback or estimated completion date. ● Always get in touch if things change and you won’t make it. ● Clear out your inbox (get to inbox zero) so you don’t lose things in the mess. Email
- 34. Time Saving Tips #1 The Email Game
- 35. The email game
- 36. Time Saving Tips #2 Gmail canned responses
- 38. Time Saving Tip #3 Send and archive
- 40. Time Saving Tip #4 Boomerang
- 41. The email game
- 42. Time Saving Tip #5 Outlook Templates & Quick Steps
- 43. Typing the same thing over & over? Try Outlook Email Templates & Quick Steps.
- 44. Time Saving Tip #6 Rescuetime
- 45. The email game
- 46. Actions ● List your objectives (what will success look like) ● Set up a project using Trello ● Install Boomerang for Gmail ● Use Boomerang to remind you or others ● Set up canned responses or email templates ● Track your time with Rescuetime ● Build on a tiny, easy daily habit ● Create a system that works for you!
- 47. QUESTIONS ANYONE? For more tips sign up to the newsletter Digitangle.co.uk Thanks for listening!
- 48. Credits & Further Reading: • Email Game - http://emailga.me/ • Outlook Email Templates & Quick Steps - http://www.msoutlook.info/question/665 • Boomerang for Gmail - www.boomeranggmail.com • Boomerang for Outlook - https://www.baydin.com/boomerang/ • Trello - https://trello.com/ • Rescuetime (time tracking) - https://www.rescuetime.com/ • Tom’s Planner (Gantt charts) - http://www.tomsplanner.com/ • Remember The Milk (task Manager) - http://www.rememberthemilk.com/ • Methods - workfront.com/enterprise/resource/blogpost/beginners-guide-project-management- methodologies • Agile - http://interviewpenguin.com/agile-methodology-interview-questions/ • Fragile - savaged.wordpress.com/2010/01/23/mix-agile-development-with-waterfall-project-management-and- get-fragile/ • Digital Project Management - http://www.thedigitalprojectmanager.com/ • Project Management Tools - http://www.stateofdigital.com/choosing-a-project-management-tool/ • SEO Project Management - http://www.stateofdigital.com/project-management-is-the-key-to-seo- success/ • Prince2 - http://www.Prince2.com