An overview of Siren

An overview of Siren

• 1.
  Siren
• 2.
  Ourdifferentiatingmodel and value toclients– • Integrated communications consultancy • Breadth of experience across disciplines • Marketingbackground • Content generation and consumer engagement success Company Profile
• 3.
  Our focus Siren offices Services Currentclients Leadership ABOUT US
• 4.
  WHAT WE DO
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  Attributes We focus on: •Brand Reputation • Earned Media Channels • Influential Communication Adopting the language and channels that resonate: COMMUNICATE MESSAGES to create ENGAGEMENT
• 6.
  Regional Coverage Singapore Malaysia Indonesia Southeast Asia: Sirenis headquartered in Singapore, with branch offices in Malaysia & Indonesia
• 7.
  Our Services An integratedPublic Relations consultancy Traditional Media Digital & Social Conferences & Events  Fullserviceof PR planningand executionacross media channels(print,broadcast,online)at national andregionallevels  Socialmedia strategy:channel selection,content development& community management; analytics andinsights  DigitalPR: engagement throughblogs& forums  All-roundeventmanagement capabilities: conceptcreationand execution,content,staff management, logistics,permits, entertainment
• 8.
  CURRENT CLIENTS
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  Corporate, Technology, Health& Lifestyle
• 10.
  Managing Director & PrincipalConsultant Karen Flynn • Since 1989 in Asia, Flynn has worked with blue-chip brands acrossmultipleindustries • Specializes in developing communication programmes within integrated marketing environments; significant experience in managingmultimarket initiatives • Work with global and regional clients such as Credit Suisse, Atradius Credit Risk, Sanofi Pasteur, Grameen Creative Lab, andInfocomm DevelopmentAuthorityof Singapore • Consults with management and marketing teams to address theirbrandingand stakeholderengagementchallenges • Develop effective communication strategies including the use of PR & socialmedia for brandingand campaign acceleration
• 11.
  Client Services Director TonyTan • Tony has close to 15 years of consulting experience with clients mainlyfrom the technologyand corporatesectors • Develops and manages regional PR programmes and counsels senior clients on message strategy to engage influential media andstakeholders • Worked with global brands including Accenture, Austrade, BenQ, Bridgewater Systems (Amdocs), Coca-Cola Asia Pacific, KDDI, NCR Corporation,Oracle,Philips,Red Hat andTrend Micro. • Provides PR counsel to Brocade, ESI International, Silver Peak Systems, Sophos and Singapore IT Standards Committee where he drives proactive media content and stakeholder conversations to articulatetheircorporatevisionand valuepropositions • OverseesPR team to ensurehigh qualityin execution
• 12.
  CONTACT: Karen Flynn Principal Consultant E:[email protected] Tel: +65 9151 6288