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Social Media Listening for Nonprofits
The document emphasizes the importance of nonprofits engaging in active listening on social media by monitoring key mentions, events, and campaigns related to their organizations. It provides various tools and strategies for listening and responding effectively, along with considerations for measuring success and engaging with audiences. Ultimately, it encourages nonprofits to develop a structured plan for social media engagement to enhance their community impact.
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Social Media Listening for Nonprofits
- 1. Skill Building: Listeningwith Social Media – Part 1 Chad Norman & Danielle Brigida
- 2. If You’re Tweeting:#nplistening
- 3. Why Should MyOrganization Be Listening?
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- 5. Turn the MegaphoneAround Photo via altermark: www.flickr.com/photos/altemark/337248947/
- 6. Listening can affectthe bottom line
- 7. What Should MyNonprofit Be Listening For?
- 8. You should belistening for: Keywords from your website Mentions of your organization Your executive director’s name Special events you’re running Causes you support Campaigns you’re managing
- 9. You should belistening for: Keywords from your website Mentions of your organization Your executive director’s name Special events you’re running Causes you support Campaigns you’re managing
- 10. Where Should MyNonprofit Be Listening?
- 11. There are differenttools for different things: search.twitter.com Social Mention Ice Rocket Blog pulse BoardReader BackTweets Backtype (for comments from other people) Disqus (for comments that you post) Facebook community pages
- 12. Listening with Tips and Tricks Freedigitalphotos.net
- 13. Starting With theBasics http://search.twitter.com
- 14. www.prnewsonline.com Words LocationDates Feelings Links/RTs Search:
- 15. Search for KeyWords… www.prnewsonline.com It allows you to be relevant
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- 17. Save Your Searchesor Feeds www.prnewsonline.com
- 18. Search Twitter Bioswww.prnewsonline.com
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- 21. www.prnewsonline.com Pay Attentionto Tweet Reactions
- 22. Using Twitter Listswww.prnewsonline.com
- 23. Search Sites forKeywords Search News Search Blogs Search Social Sites
- 24. You can startby building a listening dashboard with tools like iGoogle.
- 25. We Explore Communities= Reach Gardeners Caregivers Locally Concerned Enthusiasts Caregivers Activists
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- 27. Tracking Mentions andHaving Conversations
- 28. Tracking Allows forEngagement
- 29. Who From MyOrganization Should Be Listening?
- 30. A Few Thingsto Figure Out… Who will do the listening? Will you have a response policy? How will you measure success? What do you do with the data?
- 31. When Should MyNonprofit Respond? Photo via floridapfe: www.flickr.com/photos/floridapfe/2165029667/sizes/l/
- 32. Who From MyOrganization Should Be Listening? When Should My Nonprofit Respond? Use Your Ears But Don’t Forget to Open Your Mouth Photo via floridapfe: www.flickr.com/photos/floridapfe/2165029667/sizes/l/ Respond Retweet Reply Reach out
- 33. Write Down aPlan and Distribute it to Your Staff How to respond to: Direct Questions Positive Comments Negative Comments Incorrect Information Feedback v
- 34. How Does MyNonprofit Measure the Results? By tracking… Mentions Retweets Sentiment Shares Hashtag Use
- 35. What Are SomeTools My Nonprofit Can Use? Google Analytics Facebook Insights Flickr Pro Account YouTube Insight Search.twitter.com BackTweets.com Twitterholic.com Twinfluence.com Twitalyzer.com Twittercounter.com
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- 37. Thank you! [email_address]twitter.com/chadnorman [email_address] twitter.com/ starfocus Blackbaud.com/ChadNorman www.WildlifePromise.org Let’s keep the conversation going…