Small Business Guide To Social Media Marketing
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This document provides guidance for small businesses on using social media marketing. It discusses that traditional outbound marketing is being replaced by inbound marketing, and that social media can work for small businesses if done properly. Some key tips include focusing social media on solving customer problems; using case studies, calls to action, and dynamic content; becoming a thought leader; measuring results; and generating and distributing content regularly. The goal is to use social media to generate traffic, leads, and sales for small businesses in an integrated way.
Small Business Guide To Social Media Marketing
- 1. Small Business Guide To Social Media MarketingKipp BodnarInbound Marketing Manager @HubSpotTwitter: @KBodnar32Small Business Social Media Case Studies
- 2. What HubSpot Software Does2
- 5. Does Social Media Work For Small Businesses?
- 6. 3 Problems With Social MediaSocial Media for Small Business?Blog.HubSpot.com
- 10. Why Tackle These Problems?
- 12. Case Studies
- 17. Calls To Action Need Context
- 18. Don’t Try To Do It All
- 22. Your Product Can’t Suck
- 23. Set Expectations
- 29. Make Customer Engagement Fun
- 33. 1Person Can Make Social Media Work
- 35. Don’t Reinvent; Observe What Works
- 37. Social Media Doesn’t Have A Pre-Launch
- 38. Analyze What Works For Your Business
- 39. Don’t Do Strategies That Don’t Work
- 42. Answer Common Customer Questions With Blog Posts
- 44. Content Isn’t Only Text
- 46. Time
- 47. Build A Barrier With Content
- 50. Have Methods To Measure Results
- 51. Regularly Generate and Distribute Content
- 52. Don’t Try To Do It All
- 54. Set Expectations
- 55. Become A Thought Leader
- 57. Use Social Media Data For Business Strategy
- 59. Final Thoughts …
- 60. How Small Businesses Can Generate Leads with HubSpot 2:30 p.m. 5/2460
- 61. Build Leverage
- 62. HubSpot Puts the Pieces TogetherSoftware – Simple & Integrated
- 64. No IT RequiredThank you