Small Business Marketing Strategies Successful Linkedin Profiles
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The document discusses the importance of having a complete LinkedIn profile for small businesses. It outlines 10 key components to include: a professional photo, detailed summary, work history, connections, testimonials, and participation in groups and answering questions. Having a filled out profile builds trust and credibility, and allows businesses to gain clients and connections through LinkedIn's professional network. The profile should highlight the business and owner as approachable and knowledgeable in their industry.
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Small Business Marketing Strategies Successful Linkedin Profiles
- 1. ==== ==== The 10 Missing Links Affecting Your Linkedin Profile http://products.learnit2earnitwithlynn.com/10linkwebinar ==== ==== I advise my clients that the LinkedIn profile is one of the most powerful small business marketingstrategies. It can provide a myriad of benefits. In this article I'm going to take you through thecomponents of the successful LinkedIn profile. Start to build trust. LinkedIn is a professional networking site with many marketing opportunities foryou as a small business proprietor. You can build trust rapidly as your whole life history is there forthe reading. Complete the LinkedIn profile as much as possible. Be sure to write a friendly andwarm summary, too. Upload a professional head and shoulders image that is friendly andapproachable. People prefer to do business with those that they have seen. Humans need to beable to relate to a person before taking a relationship further to the point of spending their hardearned money. Start connecting. Your next task on LinkedIn is to connect to as many people as you can remember from your past. Rack your brains to think about school friends, colleagues from years ago - everybody that you can remember. The more people that you connect to, the more your connections your profile will show to anybody using LinkedIn to find business partners in your niche. Each connection will work as a backlink to your profile page. The more connections you have to your profile, the better your profile page will perform in search results. Build more trust. Being connected to more people, you will again be contributing to the trust factorof your profile. People would rather do business with a contact of a connection or friend than withsomebody whom they know nothing about. When you come across somebody you know, thinkabout whether you can provide them with a testimonial, and then ask if they could do the same foryou. Testimonials are important for trust building. A LinkedIn profile gives credibility. Even if you do not have much time to sign into and interact onLinkedIn, it is still well worth having a completed profile. I have enjoyed clients contacting me evenat times when I haven't been active on LinkedIn. Make a LinkedIn profile part of your smallbusiness marketing strategy. Get active in Groups and Answers. Groups and Answers are two powerful ways to network onLinkedIn. You can find relevant groups by searching for your niche business area. Think about where you might find the people you can help. Spend time mingling and commenting on the posts of others. Add a few items from your blog as appropriate. Answers is an opportunity to show that you are knowledgeable about your field. Quite often peoplewill post questions asking for help. You can answer in the most polite, knowledgeable, and helpfulway - your answer will be seen by others in the field, and you will build credibility.
- 2. In all the years that I've used LinkedIn, I certainly have gained many clients and made somepowerful business connections. I cannot speak highly enough of Linkedin, and how important it isfor a small business to have a presence on this site from a small business marketing perspective. Paul Carter is an experienced online marketing consultant and runs one of the leading online marketing agencies in the marketing industry. He has helped many businesses to build a successful marketing strategy that results in leads and sales. If you would like to know more about his online marketing service you can contact him at his site.He also provides marketing ideas, tips and white papers on his blog - go there now to see whathe's got on offer today. Article Source: http://EzineArticles.com/?expert=Paul_Calhoun_Carter ==== ==== The 10 Missing Links Affecting Your Linkedin Profile http://products.learnit2earnitwithlynn.com/10linkwebinar ==== ====