The document discusses SMART goals, which are goals that are specific, measurable, attainable, relevant, and timely. It explains each component of the SMART goal framework: specific means the goal is clear and visualizable, measurable means the goal's achievement can be quantified, attainable means the goal is realistic given one's abilities and circumstances, relevant means the goal is important and linked to overall objectives, and timely means the goal has a specific time frame for achievement. The article provides examples for each SMART goal component and emphasizes that goals incorporating all five elements are "clever" or effective goals.