"บริการให้ตรึงใจ SME ไทยทำได้" SME Webinar สัมมนาออนไลน์
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SME äไ·ท∙Âย·ท∙Óำäไ´ด ŒOE 
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Certified Coach 
Enneagram Trainer 
NLP Master Practitioner 
1 μตØุÅลÒา¤คÁม 2557
Overview 
Trend of Service in today’s world 
Sales sells Service, 
Service sells Sales !!!
Overview 
Trend of Service in today’s world 
Compete with 
Service Strategy
Cost of Sales 
Overview 
Acquiring new Customers 
has much higher cost than 
Retaining current Customers
Good Service creates; 
Customers Satisfaction 
Customers Loyalty 
Referral 
New Customers !! 
Overview
Overview 
Customers Behavior 
Expectation towards 
v Brand 
v Product Type / Category
Customers Behavior 
Past Experience 
Personality Type !!! 
Overview
Customer Engaging Service Strategy & Technique 
Positive Attitude and Mindset 
Starting from …. 
YOU !!!
Customer Engaging Service Strategy & Technique 
Positive Attitude and Mindset 
How you treat your People ? 
Positive Energy Radiation
Customer Engaging Service Strategy & Technique 
CongruencE of 
Doing 
Feeling 
Thinking
Customer Engaging Service Strategy & Technique 
CongruencE of 
Work life 
Personal life 
Your 
Behavior in
Customer Engaging Service Strategy & Technique 
Logical Level of Service 
For Whom ? 
Who are You ? 
Why Service ? 
How to Service ? 
What kind of Service ? 
When and Where to ?
Customer Engaging Service Strategy & Technique 
Customer Engaging Service Framework 
Based on 9 Types of Personality 
Enneagram
Customer Engaging Service Strategy & Technique 
9 Qualities of Customer Engaging Service 
1. High Standard & High Quality 
2. Service with Heart 
3. Determination with Objective 
4. Uniqueness & Identity 
5. Customers Information
Customer Engaging Service Strategy & Technique 
9 Qualities of Customer Engaging Service 
6. Strategy & Process 
7. Enthusiasm with Happiness 
8. Prompt Action & Responsive 
9. Win / Win / Win / Win
Customer Engaging Service Strategy & Technique 
Customer Expectation 
• Brand 
• Product Type / Category 
• Value for Money 
• Past Experience 
• Advertising 
• Etc.
Customer Engaging Service Strategy & Technique 
Customer Satisfaction 
Meet Expectation 
Exceed / Beyond Expectation
Customer Engaging Service Strategy & Technique 
Meeting Expectation comes from … 
Standard Process
Customer Engaging Service Strategy & Technique 
Exceed / Beyond part comes from … 
Experiential Service Strategy 
CRM , CEM 
Plus +
Customer Engaging Service Strategy & Technique 
Exceed / beyond part comes from … 
HUMAN !!! 
Inter Personal Skills !!! 
Think – Feel - Do
Customer Engaging Service Strategy & Technique 
Missed Expectation !!! 
Customers Handling with … 
ÊสμตÔิ !!!
Customer Engaging Service Strategy & Technique 
Customers Handling steps 
Apologize 
Calm them down 
Finding Customer wants 
Offering Compensation 
Asking for Recommendation
Customer Engaging Service Strategy & Technique 
Customers Handling needs ... 
Understanding Compassion 
Active Listening Feedback / Back Tracking 
SMILE !!!
Customer Engaging Service Strategy & Technique 
Customers Follow Up purpose; 
Express Caring 
Responsibilities showing off 
Customer Satisfaction assessment 
Feedback listening 
Customers Information completing 
Relationship Retaining !!!
Customer Engaging Service Strategy & Technique 
Customers Follow Up by ... 
Phone call 
Customer visit 
E-mail, Social Network tools 
Mail 
Etc.
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ºบÃรÔิ¡กÒาÃร¤คÃรÑัºบ J

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