Socialize and Succeed - Social Media Marketing Case Studies
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This document outlines social media marketing strategies and results for various clients of Codelattice. Case studies are presented for companies like BasicXX, Ramada Chelsea, VKC Pride, Big Boy Toys, Rising Kerala, Kasavukada, EmiratesYoo, Trip Axis, Asten Realtors, and Grandmart. The strategies helped clients achieve goals like branding, seasonal engagement, market insights, customer relationships, and gaining retail footfalls. Results included millions of impressions and thousands of followers or users on Facebook and other social media platforms.
Socialize and Succeed - Social Media Marketing Case Studies
- 1. 9/20/2017 1 Codelattice SMM Portfolio WE MAKE YOU DIGITALLY IMMORTAL. TO SUCCEED! SOCIALIZE
- 3. Click to edit Master title style www.codelattice.com Basicxx BasicXX, a one stop shop for family’s stylish lifestyle. They wanted their arrival to create a buzz in the social media and the engagement to act as their brand ambassador. Our SMM strategy has got them 4,10,207 impressions in Facebook. Their ‘Now-Open(on Launch)’ campaign has reached over 19K people on Facebook. Hence did considerable contribution in creating initial traffic to shop.
- 4. Click to edit Master title style www.codelattice.com Ramada Chelsea Ramada Chelsea, a 4 star hotel offers guests luxury hotel quality in Dubai. They wanted their brand name to be popular among the users of social media and adopted SMM for branding. Our SMM strategy has got them 12, 546, 916 impressions in Facebook. Their campaign Biryani Festival has reached 19K people and Rajasthan Food Festival has reached over 25K people in Facebook. We are able to do sales of packages effectively on social platform.
- 5. Click to edit Master title style www.codelattice.com VKC Pride VKC’s vision of footwear for the working class with its capitalized pricing, durability and novel concept is a hit among the intended population. VKC Pride wanted their brand’s legacy and popularity portrayed on the social media. Engagement started with big bang by leveraging an event were brand ambassador was present. The results is a huge surge in the impressions created on social media which accounted to more than 1000%.
- 6. Click to edit Master title style www.codelattice.com Big Boy Toys With three planned days of non-stop action and sheer entertainment, Big Boys Toys embraced SMM to create a hype about the event, get to as many interested people as possible and get them participate. Sizzling content, attractive images and inviting organization are some elements of our SMM strategy to get users to participate and drive it to success. We helped them create 115195 impressions and 35K likes in Facebook, hence creating a loyal community who really celebrated the event. Covered the event live on social media as the final phase of engagement.
- 7. Click to edit Master title style www.codelattice.com Rising Kerala An event branding involves suspense, curiosity, interest excitement & information. Our SMM strategy for Rising Kerala 2014 was aimed at leveraging the right mix of these elements. Our goal was not only user engagement here but integrated campaign and speeding up participation bookings. The event itself was a success with the attending ministry. We strategically gained the ministerial followers on the Facebook by portraying their participation. Our on-ground campaigns with entrepreneurs and dignitaries with a live follow-up on social media gained 100% surge in followers.
- 9. Click to edit Master title style www.codelattice.com Kasavukada Garments, especially traditional garments sale undergo cyclic peaks before festive time. Kasavukada wanted their SMM engagement to reinforce tradition and traditional wear in the period around Vishu festival. Our SMM strategy brought in traditional wear by touching upon culture, tradition and bringing in traditional wear from other cultures, thereby achieving the goals of the engagement. Witnessing the overwhelming response from brand’s followers, engagement has been made to regular mode instead of seasonal one.
- 11. Click to edit Master title style www.codelattice.com Emirates Yoo EmiratesYoo is your travelling guide to Abu Dhabi, Dubai & rest of UAE and offer tour & activity packages. They adopted SMM to get insights in to customer attractions in terms of packages, places, deals and activities. Our SMM strategy has got them 22.8K followers in Facebook with knowledge about what attracts the customers most.
- 13. Click to edit Master title style www.codelattice.com Trip Axis TripAxis, one of the Middle East’s leading online travel companies adopted SMM in order to enhance their customer relations with existing customers, attract prospective customers and enable their customers to act as their brand evangelists. Our SMM strategy has got them 2, 825, 787 impressions in Facebook with their campaign Dubai Experience getting over 14K followers.
- 14. Click to edit Master title style www.codelattice.com Asten Realtors Asten’s venture in to SMM was with the sole aim of becoming the most loved realty brand online. Our SMM strategy for Asten involved attracting crowd interested in real estate & architecture with titbits & tips. It helped them connect with their current and prospective customers, advertise about their current & upcoming projects and engage architecture lovers.
- 15. SMM for Gaining Retail Footfalls
- 16. Click to edit Master title style www.codelattice.com Grandmart Grandmart is a supermarket giant interested in gaining retail footfalls through social media engagement. We devised a strategy through campaigns, contests, product ads and various strategies involving dealers and visitors. Our unique strategy helped Grandmart gain 1,31,87,117 impressions on Facebook and 1014K unique users along with achieving the intended goal of surge in retail outlet footfalls.
- 17. Thank you! The contents of this document are proprietary and confidential to Codelattice and may not be disclosed in whole or in part at any time, to any third party without the prior written consent of Codelattice . © 2015 Codelattice . All rights reserved. Copyright in the whole and any part of this document belongs to Codelattice . This work may not be used, sold, transferred, adapted, abridged, copied or reproduced in whole or in part, in any manner or form, or in any media, without the prior written consent of Codelattice. www.codelattice.com