Snapchat

Snapchat

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  Snap, Inc. By AbigailMeyer (avmey)
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  The Three Ps ●Problem: Photos worth sending, not worth saving ● Products: Snapchat, Spectacles ● Persona: Katie, of the social media generation, wants to overshare
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  Customer Growth
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  Revenue Growth
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  Advertising
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  Profits? ● Currently notprofitable ● Snap, Inc. has 3 years to become cash-flow neutral
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  History Co-founders: Evan Siegel,Bobby Murphy, Reggie Brown July 2011 September 2011
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  History October 2013 February 2016 September2016
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  History March 2017
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  History Major redesign
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  HOT
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  Secret Sauce ● Immediate,casual conversation ● Fun, viral features ● Word-of-mouth spread from core demographic (13-34 y/o)
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  Instant, easy photo-messaging ✔ Fun filters✔ ✔ Stories ✔ ✔ ✔ Competition
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  Prediction ● Snapchat willbegin to grow again if: ○ Keep IMPROVING design ○ Cater to core demographics & international
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  References ● Forbes ● Financialtimes ● Yahoo Finance ● Investopedia ● TechCrunch