Snowplow at DA Hub emerging technology showcase
- 1. Snowplow Analytics Reinvent digital analytics
- 2. Digital event data is rich, behavioural data • Becomes more interesting as we do more through digital channels
- 3. Packaged solutions (GA and Adobe) do a poor job of enabling us to do everything we want with digital event data • One size fits all (and that size has been built for online retailers and publishers) • data schemas (page views, transactions, conversions, shares) • data processing (sessionization) • UI / visualisations / reporting • APIs • Silo’d: hard to join with other data • Limited sources of data (web and mobile) • Slow. Cannot act on the data as it is coming in
- 4. Let’s take a fresh approach 1. Start with your own data pipeline
- 5. 2. Define your own event types 3. Track events across all the different channels that matter to you
- 6. 4. Answer any question! • All your digital event data in your own data warehouse • Join your data to any other data set • You pick the processing logic • Plug in any analytics tool to mine, visualise and socialise data across your organisation
- 7. What questions? What answers? What analyses? Machine learning2-sided marketplaces
- 8. 5. Evolve your analytics with your business • As your business questions evolve • As your business (and products) evolve
- 9. 6. Act on your data in real- time • Optimize content / products surfaced • Real-time optimisation of ad bidding / buying • Intervene in user journeys e.g. with targeted offers
- 10. And… • Snowplow is open source • Free • You own your data • You own the intelligence on that data • Scalable • Lots of users tracking 100M events per day +
- 11. Find out more! Talk to me! Demo room Bar Rest of DA Hub [email protected] Talk to our users! London Meetup next week Tel-Aviv meetup July Other meetups in Berlin, Amsterdam, Copenhagen, Budapest, New York, San Francisco, Boston