Building an external reputation
 Martha Horler
 15 years experience in higher education
 Worked in student administration, admissions, placements, data management,
programme management
 Currently Programme Manager for the Digital and Technology Solutions degree
apprenticeship at Manchester Metropolitan University
 Fellow of the AUA, member for 5 years
 Presented at 2 main conferences
 What areas can you use to build your reputation?
 What external organisations can you connect with?
 Career/personal branding
 Getting set up for online networking
 Contribute!
 What are you interested in?
 What projects have you worked on? What did you like about them?
 Think about what others know you for – what questions do you get asked?
 What specialism or niche could you become an expert in?
 What is being talked about in the sector?
 GDPR
 TEF
 What will we be talking about in the future?
How have you connected with other organisations in the last 12 months?
Who have you connected with?
 Sign up to mailing lists or newsletters
 Check for relevant events
 Training courses
 Qualifications e.g. AUA PG Cert
 Read publications
 Be aware of projects
 Read up on personal branding
 https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand/
 What are your values?
 What are you passionate about?
 Get to know your traits – Myers-Briggs??
 Where do you want to get to? What things do you enjoy?
 Find a domain name
 Namecheap.com
 Build a website/blog
 WordPress, Tumblr
 Engage with social media
 Twitter
 LinkedIn
 Facebook
 Writing for publication
 LinkedIn articles
 AUA publications
 What would someone Googling you find out about you?
 What do you want them to find?
 Submit conference session proposals
 Get involved in working groups
 Attend conferences outside of usual interest groups
 Talk to academics in relevant area
 Contribute to online discussions – LinkedIn, JiscMail
 Follow work of sector thought-leaders
 Visit other Universities – reach out when you hear about interesting projects
 What three things you could do tomorrow to start building your external
reputation?
 Write them down
 Do them!
Any questions?
www.thedatagoddess.com

"So What Do You Do?" - Building an External Reputation

  • 1.
  • 2.
     Martha Horler 15 years experience in higher education  Worked in student administration, admissions, placements, data management, programme management  Currently Programme Manager for the Digital and Technology Solutions degree apprenticeship at Manchester Metropolitan University  Fellow of the AUA, member for 5 years  Presented at 2 main conferences
  • 3.
     What areascan you use to build your reputation?  What external organisations can you connect with?  Career/personal branding  Getting set up for online networking  Contribute!
  • 5.
     What areyou interested in?  What projects have you worked on? What did you like about them?  Think about what others know you for – what questions do you get asked?  What specialism or niche could you become an expert in?  What is being talked about in the sector?  GDPR  TEF  What will we be talking about in the future?
  • 7.
    How have youconnected with other organisations in the last 12 months? Who have you connected with?
  • 11.
     Sign upto mailing lists or newsletters  Check for relevant events  Training courses  Qualifications e.g. AUA PG Cert  Read publications  Be aware of projects
  • 13.
     Read upon personal branding  https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand/  What are your values?  What are you passionate about?  Get to know your traits – Myers-Briggs??  Where do you want to get to? What things do you enjoy?
  • 15.
     Find adomain name  Namecheap.com  Build a website/blog  WordPress, Tumblr  Engage with social media  Twitter  LinkedIn  Facebook  Writing for publication  LinkedIn articles  AUA publications
  • 16.
     What wouldsomeone Googling you find out about you?  What do you want them to find?
  • 18.
     Submit conferencesession proposals  Get involved in working groups  Attend conferences outside of usual interest groups  Talk to academics in relevant area  Contribute to online discussions – LinkedIn, JiscMail  Follow work of sector thought-leaders  Visit other Universities – reach out when you hear about interesting projects
  • 19.
     What threethings you could do tomorrow to start building your external reputation?  Write them down  Do them!
  • 20.