SOASTA mPulse: Delivering the Real in Real User Measurement (RUM)
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The document presents a webinar on real user monitoring (RUM) by Soasta, highlighting its importance in understanding user experience through real-time data collection. It discusses the challenges of measuring user behavior, the limitations of traditional data collection methods, and the benefits of using RUM for performance insights. The presenters also emphasize that the success of e-commerce sites heavily relies on effectively leveraging such data to meet user expectations.
SOASTA mPulse: Delivering the Real in Real User Measurement (RUM)
- 1. 1© 2012 SOASTA. All rights reserved.Webinar Presents Analyze Real User Experiences in Real Time
- 2. 2© 2012 SOASTA. All rights reserved. May 22, 2012 Real user intelligence when you need it TODAY’S SOASTA PRESENTERS Cliff Crocker - @CliffCrocker VP Product Management, mPulse; former head of Walmart Labs Buddy Brewer: - @BBrewer VP Engineering, mPulse; LogNormal Co-Founder Agenda: • Why RUM? • mPulse in action • Capture all the data • Leverage custom timer and metrics • See information real time • Q&A during and after Questions: Submit in chat box during event Get FREE mPulse Lite www.soasta.com/free
- 3. 3© 2012 SOASTA. All rights reserved. May 22, 2012 Data is collected from end user Beacon is fired to our analytics engine Real-time data visualizations are displayed in our SaaS portal
- 4. 4© 2012 SOASTA. All rights reserved. May 22, 2012 o For any given site, in a single moment: • 300+ different user agents (from Chrome 27 -> Ice Weasel) • Variable network throughput (<56K to Google fiber) • People connected from every region in the world • Wide proliferation of mobile devices
- 5. 5© 2012 SOASTA. All rights reserved. May 22, 2012 o User’s expectations continue to outpace our ability to deliver speed • Without measuring real users, you have no visibility into the perceived speed of your application • Further, you have no possible way of understanding the impact on your business! BounceRate Load Time
- 6. 6© 2012 SOASTA. All rights reserved. May 22, 2012 o According to a study done in 2012* only 1 in 5 of the top ecommerce sites are using some form of RUM *http://www.webperformancetoday.com/2012/11/13/real-user-monitoring-rum-ecommerce-sites/ No RUM RUM
- 7. 7© 2012 SOASTA. All rights reserved. May 22, 2012
- 8. 8© 2012 SOASTA. All rights reserved. May 22, 2012 o RUM is all about scale o Even moderate sized sites generate a significant amount of data o Some approaches to this problem: • Sample the population • Collect for short durations • Process large data sets in „batch‟
- 9. 9© 2012 SOASTA. All rights reserved. May 22, 2012 o Example: A typical site generating roughly 1M data points in a day • Sample @ 1% -> 10,000 data points • You only care about the U.S. which is 80% of your traffic -> 8,000 data points • You‟re focused on a problem with Checkout pages which account for 10% traffic -> 800 data points • The problem you are investigating is specific to IE7 users(5%) -> 40 data points • 40/1,000,000 -> Represents .004% of your population! Your conclusions are only as good as your data
- 10. 10© 2012 SOASTA. All rights reserved. May 22, 2012 o Performance and user behavior is hard to predict – and extremely variable o If you knew what you were looking for, and when it was going to happen – you wouldn’t need data in the first place!
- 11. 11© 2012 SOASTA. All rights reserved. May 22, 2012 o While it can still be useful, it’s not operational • Can‟t answer the question of “What is happening on my site right now?” • By the time you see the data (next day, hour or even minute) it may be too late http://www.flickr.com/photos/79305942@N00/ I found it! POSTMORTEM
- 12. 12© 2012 SOASTA. All rights reserved. May 22, 2012 o How fast am I? o How fast should I be? o How do I get there?
- 13. 13© 2012 SOASTA. All rights reserved. May 22, 2012
- 14. 14© 2012 SOASTA. All rights reserved. May 22, 2012 DNS TCP SSL Back-End Front-End DOM Loading DOM Ready Page Load Above the fold Page Usable Third party Advertisement
- 15. 15© 2012 SOASTA. All rights reserved. May 22, 2012
- 16. 16© 2012 SOASTA. All rights reserved. May 22, 2012 Bounce Rate Conversion Revenue Facebook Likes Comments Items Sold
- 17. 17© 2012 SOASTA. All rights reserved. May 22, 2012
- 18. 18© 2012 SOASTA. All rights reserved. May 22, 2012 Thanks Contact SOASTA: www.soasta.com [email protected] 866.344.8766 Follow us: twitter.com/cloudtest facebook.com/cloudtest Knowledge Center • White Papers • Webinar Recordings • Case Studies CloudLink Community • Support • Tutorials • Videos Get FREE mPulse Lite www.soasta.com/free Gain performance insight across multiple dimensions • Page type • Every country in the world • User engagement • Bandwidth • Full support for all web and mobile browsers