Download to read offline
![Social Media[2]](https://cdn.slidesharecdn.com/ss_thumbnails/socialmedia2-091106220012-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
SocentBootcamp - Social Media Training
- 1. Unltd IndiaSocial MediaTraining23 March, 2010
- 2. What is socialmedia?Counterpart to MSM, or mainstream media outletsBased on social networking and “crowd sourcing”Foundation is interactivity and accessibilityStrong use of multimediaHighly democratic
- 3. The Social MediaLandscape
- 4. What Can ItDo For Me?Harness as marketing channelsEstablish direct dialogues with consumers/enthusiasts/volunteers, etc Update news in real timeProvide a customer service functionCreate a personality for the organizationBuild relationships and loyalty
- 5. How Do IUse Social Media Properly?The 5 Ls:LookListenLoungeLearnLaunch
- 6.
- 7. The Sharing Platforms: Online video sharing website19% of internet users view online video daily; 57% have viewed at least once (2007 Pew Internet and American Life)YouTube's demographic skews heavily to the 35 - 64 age brackets. Nielsen/Net Ratings - 55% (May 2006) comScoreMedia Metrix - 48% (May 2006) Quantcast - 65% (Aug 2006)
- 9. The Sharing Platforms:Photo sharing website
- 10. 50% of usersare female
- 11. 70% of usersare between the ages of 25 and 54.
- 12. The largest demographic,at around 30%, are between the ages of 35 and 44.
- 13. 75% of visitorshave at least a partial college education.
- 14. The Social NetworkingSites:Largest social networking site57% of Facebook users are femaleLargest demographic, at 27%, is between the ages of 45 and 54.Second largest, at 25%, are between the ages of 35 and 44.65% have had at least a partial college education
- 17. The Social NetworkingSites:“micro-blogging” platform60% of users are female29% of users are between the ages of 35 and 44. The second largest demographic are users between the ages of 45 and 54, comprising 21% of total users.79% have at least a partial college education
- 21. In the Next5 Minutes, You Can:Choose a blogging platform Register a fan page on FacebookCreate your Twitter handlePick an avatar [email protected]