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Social action Campaigns
- 1. + Social Action and Community Media Existing Product Research
- 2. Case Study: STONEWALL. Gay Campaign. Purpose: Aims: The aims of this campaign is to change peoples attitudes towards homosexuality. It is aiming to get less homophobic peoples towards it. It is is campaign to get people to stop using the word ‘gay’ as an insult and to make people change their attitudes to being gay is ok. It is trying to get across the point that gay is not a negative thing and it should not come with such much negative connotations that are attached to it. Its not an insult and it’s not a bad thing to be gay. Creative Media Production 2012 •To bring about local, national and global change. However this may not be able to happen in some countries e.g. Russia. •To change attitudes. •To raise awareness •To challenge dominant representations and agendas. •To create or strengthen community ties. •To provide information •To campaign •To infiltrate mainstream media. •To build relationships with subject.
- 3. Techniques: Creative Media Production 2012 3 Case Study: STONEWALL .Gay campaign. The techniques that this campaign uses is they have made their campaigns very simple and there is no images it is just text. This is really strong as it uses bold letters that really stand out. They have picked colours such as black, red and white. These three colours have really high contrasts between each other. This makes them very eye catching in front of the white background. The text is very sarcastic and witty. It starts off with a quote then the text below this is talking about this quote. It is very sarcastic as it uses the worlds “lets be honest” and “probably.” These sound very witty and clever for the response to the quote. This is humorous so it keeps this campaign stuck in someone head so they remember it. The bit that is most important is in red. This is the part of the campaign that is getting the point across.
- 4. Impact: Evidence of any change being brought about through projects using words and or graphics. The Guardian have written a positive article on how Stonewall have created a positive impact to society by lobbying and campaigning. They have talked about how the charity have changed laws for lesbian Creative Media Production 2012 4 Case Study: (campaign/organisation name) gay and bisexual people. They have had a repeal on section 28. This is shown that campaigning for gay rights is have a positive impact and the posters are working. ‘stonewalls success has been built upon non- partisan campaigning’ This shows that there success is coming from all the campaigning and the fighting they are doing to get gay rights and they have worked and we known they have as there has been a change in law and a repeal on Section 28.
- 5. This is a graph from stonewall that shows that the more homosexual people do not get discriminated in the work place than ones that do. This shows that their campaign is making an impact as 52.6% of homosexual people strongly disagree with this statement. That is a really strong and positive this to know. That the amount of homosexual getting discriminated is a a lot lot less than people who don’t. This shows that there is an impact with this charity campaigning.
- 6. Case Study: UKIP campaign poster. Purpose: Aims: The aim of this UKIP campaign poster is to show Nigel Farrage in a positive light and get people to vote for him in the general election. He is saying that if you vote for him he can give the UK a voice against the UK which the other leaders are not doing. The aim of this is that people will vote for him to lead the country with this campaign poster and then he will be able to give Britain a voice. Creative Media Production 2012 •To change attitudes. •To bring about local, national or global change. •To create/strengthen community ties. •To provide information. •To campaign. •To change voting behavior •To build relationships with subjects.
- 7. Techniques: Creative Media Production 2012 7 Case Study: UKIP campaign poster The techniques used here is the other leaders are shown on the campaign poster. They have a cloth over their mouth with the EU flag on. They are shown in a negative perspective. This technique is getting Nigel Farrage to be presented in a more positive way to the public. Making the other leaders look bad is getting more votes for him. He has used bright colours to get his campaign poster to stand out and used bright bold yellow text. Yellow and Purple have positive connotations which shows this politics political party is something that is going to be positive to the community. They have included a strong slogan which is also bold and in Yellow. They then UKIP logo so everyone remembers this party. In my opinion I do think that this poster Is clever and I like how they have covered the other leaders mouths up. It’s almost very humorous.
- 8. Impact: Evidence of any change being brought about through projects using words and or graphics. Creative Media Production 2012 8 Case Study: UKIP campaign poster This chart shows the growth of people voting for UKIP from 2010. It shows the impact has grown through campaigning from 2010 to it nearly doubling in 2014. This shows that people are taking the campaign posters into consideration and voting for UKIP more and more over years. This is showing evidence of change from 2010 when nobody voted for them. Now that has raised by nearly 16%. The impact that they have made is very positive and now they are seem to be one of the top parties that may have a chance of winning the election. They are coming third in voting process.
- 9. Case Study: Anti Child Abuse Juvenile Protection Association Purpose: Aims: The aim of this anti child abuse campaign is to upset people by using disturbing pictures of children being abused by someone and them being very distressed. By upsetting people looking at this campaign this is then aiming to make them aware of this problem and making them more aware of what is going on that they will want to donate and help stop this. It is aiming to stop child abuse globally. The writing on the hands aims to inform people and give information about what kind of words affect children mentally. This •To change attitudes. •To bring about local, national or global change. •To create/strengthen community ties. •To provide information. •To campaign. •To build relationships with subjects. •To infiltrate mainstream media. •To challenge dominant representatives and agendas. •To raise awareness
- 10. Techniques: Creative Media Production 2012 10 Case Study: Anti Child Abuse Juvenile Protection Association The techniques used are they have used disturbing pictures of children so it is like their emotionally blackmailing you. They want you to feel sorry for them. They have created a hand out of words. I think that this is a really effective technique as the words are really powerful words that make you feel something and to create a negative hand gesture out of these words. They have not used any text as such just words on the hand and this technique is a lot more affective to make people feel something to want to donate and help. They have used young naked children to make them look more venerable. This is emotionally effecting the audience.
- 11. Impact: Evidence of any change being brought about through projects using words and or graphics. Creative Media Production 2012 11 Case Study: Anti Child Abuse Juvenile Protection Association This chart shows the rate of child abuse for under 18 year olds has fallen in England and Wales since 1998. This is from the JPA website and this shows the impact that their campaigning is doing. It has fallen in England from 55 to 35 in 12 years. This shows the impact is very efficient and working fast. The graph shows that it has decreased and this is through the work of JPA. As you can see these are really positive results with a positive impacts to children in England and Wales. This evidence shows the JPA is working. This is also changing the amount of children that child abuse is affecting and the number has decreased a lot from 1998 through projects such as the campaign I have been looking at Juvenile Protection Association Kid 1,2,3.
- 12. Case Study:DEAF FEST Purpose: Aims: The aim of deaf fest is to create awareness and help deaf people. This is through a film and arts festival in the UK. It aims to provide deaf filmmakers with an opportunity to be recognized for their talents, to show their work and be supported in achieving their aspirations. •To change attitudes. •To create/strengthen community ties. •To provide information. •To build relationships with subjects. •To infiltrate mainstream media. •To challenge dominant representatives and agendas. •To raise awareness •To create access to media production for non traditional groups.
- 13. Techniques: Creative Media Production 2012 13 Case Study: DEAF FEST Deaf fest uses techniques to make It look appealing to it’s audience. For a start they use bold and high contrasting colours. This is really eye catching so people are interested in what deaf fest is. There is a bright blue border again this is eye catching. They have included pictures of hands doing sign language. This is an effective technique as it explains what deaf fest is about. It shows that it is aimed at deaf people. This is something that it is a festival for deaf people. Then it includes information on the poster. It explains that it is an arts & film festival and when it is. This is an important technique as people then know when it is happening and that’s how they get people to come.
- 14. Impact: Evidence of any change being brought about through projects using words and or graphics. Creative Media Production 2012 14Case Study: DEAF FEST This graph shows the rate in which the festival is becoming more popular each year. As membership figures rise from 2002. This shows this is impacting deaf people having this festival as figures have raised to 35000 members in 2006-2007. This evidence shows that this festival is a positive project as it is making a positive impact. If it wasn’t then it wouldn’t be making as many members each year.