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![“In plain English, I'm asking [the FCC] to
recognize that for most Americans, the internet
has become an essential part of everyday
communication and everyday life.”
- President Obama, November 11th 2014](https://image.slidesharecdn.com/2-18-15sweetlandreturn-150218085814-conversion-gate02/75/Social-Communications-not-media-Sweetland-Winter-2015-30-2048.jpg)
Uploaded byNikki Sunstrum
Social Communications (not media) - Sweetland Winter 2015
Nikki Sunstrum is the Director of Social Media at the University of Michigan. She has extensive experience in social media for government and higher education. In her presentation, she outlined the University of Michigan's large social media presence and how it compares to other top universities. She discussed how students use social media and provided tips for effective social media use. Some of her tips included being insightful, focusing on value and ROI, transparency, and establishing rules of engagement. She emphasized the importance of strategy and collaboration for successful social media use.
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Social Communications (not media) - Sweetland Winter 2015
- 1. Social Media Communications February18, 2015 @NikkiSunstrum
- 2. @NikkiSunstrum @UMich Directorof Social Media Former State of Michigan @MIGov SM Coordinator B.S. in PoliSci & M.A. in Ed Skilled in making dull things interesting Co-Captain to a hashtag’ed entourage of 5 Former Elected official Throws parades for fun
- 3. #UMSocial 110,000+ Followers @UMich 662,864 Followers /universityofmichigan 54,300+Followers @UofMichigan 18,241 Followers /uofmichigan 5500+ Followers @UofMichigan 8,102 Followers @UMich 280,344 EDU Followers /universityofmichigan Go away.
- 4. How we stackup Most influential college in social media Most engaged college in social media Most influential on Facebook Most influential on Instagram Most influential on Twitter Most influential on Linkedin University to use Snapchat #11 #3 #2 #5 #2 #5
- 5. How students usesocial
- 6. So you wantto do social?
- 7. The Stats 1in 4 people use social networking sites Globally, in 2012 over 1.73B registered users of social — By 2017 2.55B 73% of adults are using social media — 56% in America 43% of senior citizens in the U.S. now use social media There are now more smart devices than people 57% of people are talking more online than they do in real life Nearly two-thirds of Americans sleep with their cell phones
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- 10. Tweeting the ninety-fivetheses The way in which we get our point across has changed, not the concept or necessity of information distribution.
- 11. “Because somebody growsup being a social media native, it doesn’t make them an expert in using social media at work, that’s like saying, ‘I grew up with a fax machine, so that makes me an expert in business.’” - William Ward, professor of social media at Syracuse University’s S.I. Newhouse School of Public Communications
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- 16. Be Insightful Who, what,when, where, why?
- 17. I’m here, nowwhat? Assessing sentiment Identifying influencers Studying success Comparing like minds
- 18. Look at thebigger picture Assess long term strategy Embrace collaborative opportunities
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- 21. Change the world,one #hashtag at a time Innovate Collaborate Streamline Provide Value Build a Toolbox
- 25. If the goalis followers…
- 26. Focus on yourstrengths Identify where your audience is Drive the message Engage, Inform, Educate
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- 28. But first, LetMary Sue take a #selfie.
- 29. Bottom Line Great socialis about seizing the available opportunity to elevate the perception of your programs and overall success.
- 30. “In plain English,I'm asking [the FCC] to recognize that for most Americans, the internet has become an essential part of everyday communication and everyday life.” - President Obama, November 11th 2014
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- 36. Innovation Streamlining Leveraging Success Promoting aunified message
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- 38. Who are youonline? Over 90% of employers will Google you Twitter is NOT the water cooler Grammar matters outside the classroom Don’t take your LinkedIn photo in the bathroom mirror Share information with a purpose Network strategically Privacy settings are there for a reason
- 39. Who do youwant to be? Your digital footprint will last a lifetime The Library of Congress has been cataloging every tweet since 2010 Even Snapchat was subject to the FTC Social Media can get you fired Differentiate between personal and professional Be consistent
- 40. Establish Rules ofEngagement Policy Style, Images, Content Community Rules Disclaimers FOIA There is no expectation of privacy Confidential information, defamatory or derogatory postings Reinforce proper usage, activities, professionalism, no advertising
- 41. TAKE AWAYS Themethod is new, not the concept We can’t all be red skittles Embrace opportunities for collaboration Don’t get caught thinking poop is ice cream Running with a bed sheet sells nothing
- 42. TAKE AWAYS Neverunderestimate the power of strategy Make sure everyone is on the same page, literally. Put the proper resources in place for success Compose guidelines and set expectations Evaluate, measure and renew
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