Social Marketing Analyse
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This document discusses social media monitoring and engagement. It provides statistics on major social networks and recommends that brands listen to social media to understand complaints, influencers, compliments, crises, customer needs, and competitors. The document outlines a three phase process for social media programs: listening, measuring, and engaging. It emphasizes the importance of showing customers that their feedback is being heard and addressing issues in real-time.
Social Marketing Analyse
- 1. Where to begin“… a study of social media adoption at 500 of the fastest growing companies in the US … 77% of respondents now report at least some use of a social media tool in theirbusiness.”
- 2. consumers social media perceptions
- 3. Social media is a key driver of brand awareness and affinity
- 5. 450 mio. Profiles Facebook180 mio. Blogs to track55 mio. Profiles LinkedIn 50 mio. Tweets per day30 mio. Users Plaxo45 mio. Profiles XingGoogle nr. 1Youtube nr. 3Facebook nr. 4Twitter. Nr. 13Who to follow
- 6. Top ten reasons brands should listen to social mediathe complaintthe influencerthe complimentthe crisisthe expressed needthe ROIthe competitorthe auditthe crowdthe thread
- 7. Don’t make a cemetery
- 8. 1. Add Your BusinessIf you’re located in a large city your business may have already have been listed. If it’s not…simply add it to the network by clicking “Add This Place”. 2. Add FriendsLike any social network, you need people to communicate with. Foursquare makes it easy to add your current contacts in your Gmail, Facebook, and Twitter accounts. 3. Get ActiveCheck in to your work each day. This will let all of your friends know where you work, and also allows your business to remain fresh in their minds. 4. Add TipsOn each location you check into, you’re allowed to add “tips”. 5. Reward Those Who Check InYou should be rewarding Foursquare users who check into your business.
- 14. Three phases of an end to end program: Listening: Discovering real-time, relevant, impactful conversations
- 15. Measuring: Monitoring, analyzing and tracking those conversations
- 16. Engaging: Active dialog with customers and tracking/ tagging comments for further useshow you’re paying attention
- 17. the speed & breadth of informationReal-time - Real-time data as discovered delivered to the dashboard and the analysis widgets. Easy-to-Use UI - Text, pictures and video can be viewed inside the dashboard for ease of use. Clicking on the post can also take you to the original source. Widgets are setup simply by flipping them over.More than Blogs - Covers all forms of social media including all blogs, top video sharing sites, top image sharing sites, forums, opinion sites, mainstream online media and Twitter.Conversational Dynamics - Conversational dynamics are constantly tallied from every post/video/image in the topic profile to track the viral nature and to allow for easy sorting by publish date, comment count, unique commenters and calculated engagement. This enables the user to quickly sort through the noise.
- 18. identify potential trends & newsTime Series – Level of conversation over the past 30 days.Increase in buzz surrounding CNBC profile on Sermo
- 19. Think as a teamYourcolleaguesYourcustomersTalk aboutyourproducts
- 20. identify potential trends & newsTopic Cloud - Top 50 most mentioned words in conversations surrounding Sermo over the past 30 days.
- 21. Real-time push notifications on brand and behavior
- 22. Today we are seeing 50 million tweets per day
- 23. Humanize your company33 of the 66 posts in the past 30 days are on MicroBlogs (Twitter & Friendfeed)
- 24. Listen at the point of needReal-time excerpts from Pass on media
- 26. reporting and resultsDetailed Report
- 28. Launch Iteration Seeding Content Marketing Community managementSocial Design Sketching Framework Prototyping Design Solution DeploymentFeasibility studies Social Reviews Insight workshop Strategy User Involvement Future exploration Conceptualization
- 29. Steffen KirkegaardTV journalist 1994Medieøkonom 1997Adm Dir. Zonning Multimedia 2001Udd. Produktionsleder Film TV 2003Key Account Manager TurntoolApS 2005Adm Dir. Pass on media 2010Dir. ifluenze -