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Social Media 101
The presentation discusses the critical role of social media in modern communication, emphasizing its nature as a platform for conversation and user-generated content. It outlines strategies for leveraging social media to enhance search engine optimization, engage consumers, and manage brand reputation. Key takeaways include the importance of adapting to new media tools and developing an effective internet reputation management plan.
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Social Media 101
- 1. Social Media 101Apresentation for members and friends ofAccess Development and theBYU Management Society Salt Lake Chapterby Pete Codella, APROctober 20, 2009
- 2. My informationPete Codella,APR (Accredited in Public Relations)President of Codella MarketingFounder of [email protected]@Codella801.448.7383TXT prpete to 50500for my SMS business cardby Contxts.com
- 3. Note takingSlides willbe published at . . .News.CodellaMarketing.com
- 4. Defining social mediaIt’sabout conversation — being socialMedia because it resembles traditional published content
- 5. Social media isThesame as:User-generated content (UGC)Consumer-generated media (CGM)New media, digital mediaSocial interaction through technology
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- 9. NextWeb blogs, knownas blogs — the next generation of social media
- 10. Multimedia sharingPicture andvideo sharing sites
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- 12. Blurring linesPersonal vs.professional profilePrivacy and brand implicationsCommunitainment, not entertainment
- 13. Multiple channel communicationTraditionalmedia versus new mediaMedia gatekeepers are less importantDevelop a strategy for each channel
- 14. MicrositesNow a mainWeb site is augmented by many more micrositesBlogNewsroomYouTubeFacebookTwitterFlickr
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- 17. Online strategyWhat areyour goals and objectives?Use tools to help accomplish goals
- 18. The age ofenlightenment
- 19. A revolutionary shiftSayhello to the Internet PressUtilize social media toself-publishIt’s about engagement,a multi-way conversation
- 20. The golden childSocialmedia has proven to be most effective at search placementSearch placement lingo:search engine optimizationsearch engine marketinginbound marketingsocial media optimization
- 21. Social media toolsRSS(really simple syndication)Blogging and microbloggingOnline newsroomSocial (virtual) networkingMultimedia sharingWikis
- 22. Who’s your daddy?Yourmain Web site is no longer your home pageGoogle Search is
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- 25. Search lottery10 chancesto place in Google’s top 10 search resultsGet as many tickets to the search lottery as possible
- 26. Content is kingCopywritingfor the WebThink like the person doing the searchHave a strategy for incorporating keywordsUse behind-the-scenes keywords and descriptions
- 27. Who’s driving?We, thepeopleThink TiVoEmpowered consumers90% don’t watch commercialsIt’s my time, not prime time
- 28. Syndicate like OprahUseReally Simple Syndication (RSS) to distribute your contentPublish niche RSS feedsNewsroomBlog(s)Industry news
- 29. Internet TVHulu hasgrown from 63 million total streams in April 2008 to 373 million in April 2009
- 30. Old approach :pushAdvertisingDirect mailMass distribution — fax, e-mail
- 31. New approach :pullReally Simple Syndication (RSS)Blogging and microbloggingDiscussion boards, forums, social networks
- 32. Why social media?ListenConnectEducateReassureInteractIt’sabout engagement
- 33. Peer networks aretrusted78% of consumers trust peer recommendationsOnly 14% trust advertisements
- 34. Virtual drives analog1out of 8 couples married in the U.S. in 2008 met via social media
- 35. Changing demographicsBy 2010Generation Y will outnumber Baby Boomers96% of them have joined a social network
- 36. Media usersYears toreach 50 million users:Radio = 38 yearsTV = 13 yearsInternet = 4 yearsiPod = 3 yearsFacebook added 100 million users in less than 9 monthsiPhone applications hit 1 billionin 9 months
- 37. Blogging for businessBea thought leaderEngage with key constituentsProvide commentary, news and informationAn unpolished, straightforward and honest approach
- 38. Blog featuresA strategyfor incorporating keywordsRSSSocial media sharingLinks to other online properties
- 39. Online newsroom featuresAmicrosite that features your press releasesA strategy for incorporating keywordsRSSSocial media sharingLinks to other online properties
- 40. Press release distributionSenddirectly to journalistsPublish online on your ownUse a news wire service
- 41. Blogs vs. newsroomsBothhave search benefits – keywords and frequencyComment managementNew or existing content
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- 45. The power ofFacebookSome Web users’ home pageemail, instant messaging, photo and video sharing4:39 per user per month (June 2009)adoption increasing at more than 700% from previous year#1 social network in the U.S.
- 46. The power ofFacebookMore than 1.5 million pieces of content — Web links, news stories, blog posts, notes, photos, etc. — are shared on Facebook dailyFacebook’s newest demographicThe fastest growing segment on Facebook is 55 to 65 year-old females
- 47. Country of FacebookIfFacebook were a country it would be the world’s fourth largest, between the United States and Indonesia
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- 49. YouTube for searchTheInternet’s #1 search engine for children#2 search engine worldwideSearch for your keywords then build a campaign to utilize those searches
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- 52. What’s with Twitter?1,382%growth year-over-year as of Feb. 2009More than 7 million unique visitors in Feb. 200955% of users haven’t tweeted
- 53. Twitter’s followingAshton Kutcherand Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
- 54. Inbound marketingTwitter usuallydrives 25% of traffic to my Web site and blog each monthUse short URL services that provide statisticsBit.lySnurl.com
- 55. Hashtags#smcslc is thehashtag for the Social Media Club of Salt Lake CitySearch for keywords and hashtags
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- 57. PodcastingAny online broadcastof audio or videoRelatively limited competitionPower in multimedia
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- 60. Know what’s beingsaidGoogle alertsRSS feeds for searches on blogs and social media sitesSubscribe to a monitoring service
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- 62. Crisis situationsSocial mediafuels the fire – informs the masses, unifies opposition – happens fast
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- 66. The Guardian’s gagorder
- 67. How to succeedActless like traditional advertisers and more like party planners, aggregators and content providers
- 68. Reputation managementSocial mediaexposes you to significant risks, including damage to a company’s reputationYou should have an Internet reputation risk management plan
- 69. Influence not controlYoucan influence and counteract how your organization is portrayed in social mediaParticipate on the same platformsHonestly represent your best interests
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- 71. Social media engagementElementsof a good policyFocus on people and behavior, not toolsEncourage professional behaviorDon’t say bad things about the company or its competitionDon’t engage in sexual harassmentDon’t share trade secrets or insider informationDon’t use curse words
- 72. Key takeawaysNew technologyhas forever changed the way we communicateUtilize social media tools to secure top search placementEmbrace your inner publisherCreate and use an Internetreputation risk managementplan
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- 74. Three requestsProvide writtenfeedbackCheck out the NewsCactus online newsroom softwareSupport the Social Media Club of Salt Lake Citysmcslc.org
- 75. My informationPete Codella,APR (Accredited in Public Relations)President of Codella MarketingFounder of [email protected]@Codella801.448.7383TXT prpete to 50500for my SMS business cardby Contxts.com