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Social Media
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- 2. Group Members AsadHameed Tarar 12024119-113 Asad Ullah 12024119-086 Sohail Danish 12024119-120
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- 4. Media Derived fromthe Latin word “medius” means middle (“between”), the term refers to anything that carries information between a source and a receiver. Media is a mean of transmitting the message, thought opinion and view point. Its purpose is to facilitate communication and learning.
- 5. Cont. Media includesevery broadcasting and narrowcasting medium such as Newspapers Magazines TV Radio Billboards Direct Mail Fax
- 6. Electronic Media Broadcastor storage media that take advantage of electronic technology. They may include television, radio, internet, fax, and any other media that require electricity of digital encoding of information. Electronic communication is any communication done electronically. Electronic media exists today in many forms: radio, television, videotape, audiotape, telephone, telegraph, Internet etc.
- 7. Some Types ofElectronic Media Television Radio Fax Direct Mail Internet Smart Phone Electronic Display Advertising
- 8. Cont. Electronic streamingbillboards may also be a new hybrid. Internet, TV, Radio, arguably electronic Billboards might qualify. Smart Phones are a play between Phone & Internet so might pass for electronic media Social websites, blogs and forums are very popular in now a days.
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- 10. Social Media Allsocial media are part of electronic communication, but not all electronic communication is social media. Social media are electronic media that transform passive audiences into active participants in the communication process by allowing them to share content, revise content, respond to content, or contribute new content.
- 11. Cont. In short,social media is conversation supported by online tools. Some of these tools are: Facebook Twitter LinkedIn Flickr YouTube
- 12. Facebook Facebook, asocial networking site, is the #1 website worldwide with more page views than Google. 33% of Facebook users are fans of brands - the #1 reason: To get special offers and promotions.
- 13. YouTube On YouTube,the average user spends 15 minutes a day on the site. More video is uploaded to YouTube in 60 days than all 3 major U.S. networks created in 60 years.
- 14. Communication with SocialMedia It’s a fundamental shift in the way all of us communicate. The old communication model was a monologue. “We talk. You listen.” The average person is exposed to an average of 3000 advertising messages a day. But consumers are not listening anymore. The new communication model is a dialogue. In a social media environment, effective communication is no longer about broadcasting a tightly controlled message but rather about initiating conversations and participating in conservations started by customers and other stakeholders.
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- 16. Impact of SocialMedia Social network and blogging sites are now 4th most popular activity online, even ahead of personal e-mail. 75% of Americans and 66% of the global Internet population visit social networks.
- 17. Cont. 93% ofAmericans believe that a company should have a presence on social media sites. 85% believe that these companies should use these services to interact with consumers.
- 18. Cont. Millions ofpeople spend 16 hours a week online. 96% have joined a social network. They have an average of 53 online friends. 70% of them trust recommendations of consumers they don’t know. 90% of them trust recommendations by people they do know.
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