Using Social Media to Create Buzz and
Drive Traffic in a Start-Up Environment
A Presentation for:
UMASS BOSTON by
Stephanie Burke-
Operations Manager
Cooley Horner-
Marketing Coordinator
Introduction
www.xtraxtra.com
 Facebook Connect
 Facebook “Like” Button
 Add to Facebook Wall
 Tweet this
 Share button
Social Media Integration
•  Integrated within our site:
•  Why
 Give the site a voice, personality
 To be accessible, engage and interact with our
customers/audience
 Speak to audience, but more importantly LISTEN
 Build relationships
 SEO
 Get feedback
Social Media as an Interactive Marketing Tool
•  Fan Page
•  Milestone Account
Facebook
Twitter
Blog
Guest Blogging
Other Tools
Conclusions

Social media