Stephanie Burke and Cooley Horner from XtraXtra presented on using social media to drive traffic and create buzz for startups. They discussed integrating social media like buttons and sharing options on their website to give it personality and engage customers. The presentation covered using tools like Facebook pages, Twitter, blogs, and guest blogging to build relationships with their audience, listen to feedback, and improve search engine optimization. The goal was to illustrate how startups can leverage social media as an interactive marketing tool.