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Social media a new rule of consumer engagement
The document discusses the rise of social media and its impact on marketing and consumer engagement. It notes that social media allows for constant conversations online and is fundamentally changing how people communicate. It provides statistics on major social platforms like Facebook having over 1 billion users, Twitter having over 175 million tweets per day, and LinkedIn being used by 95% of companies to find employees. It also examines how brands are using different social sites like Facebook, Twitter, and Pinterest in their marketing campaigns to engage with consumers.
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Social media a new rule of consumer engagement
- 1. SOCIAL MEDIA a new rule of MARKETING consumer engagement
- 2. In 2008, if you’renot on social networking site, you’re not on the internet. Source: IAB platform status report
- 3. choice on whetherwe do We don’t have a social media, the question is how well we do it. Erik Qualman, American author of Socialnomics
- 4. And you know,everyone’s doing it?
- 5. Obviously each &every brand
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- 8. #jan25: is Egyptfirst twitter revolution? http://www.wired.com/business/2011/02/egypts-revolutionary-fire/ http://blog.foreignpolicy.com/posts/2011/12/05/the_egyptian_revolution_dominated_twitter_this_year
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- 10. So what wehave today! • Social media theory • Social user • Social media ecosystem • Socially devoted brands • Q&A session
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- 12. people having conversation Socialmedia is online every second on the planet.
- 13. What actually socialmedia is; Online gathering of interactions, crowdsourcing for ideas /opinions /comments, a smart medium to be in touch with family/ friends/ peers, showcase of human expressions and principally people talking in cyberspace.
- 14. In a nutshell, It’sactually a fundamental shift the way we communicate.
- 15. If Facebook werea country, it’d rank the third largest one. http://www.theatlantic.com/technology/archive/2011/09/9-facts-about-the-staggering-size-of-facebook/245318/#slide1
- 16. Facebook has hit1 billion users in Sept 14, 2012 The average Facebook user has 130 friends. http://dannybrown.me/2012/06/06/52-cool-facts-social-media-2012/ http://www.searchenginejournal.com/stats-on-facebook-2012-infographic/40301/ http://thenextweb.com/facebook/2012/10/04/facebook-hits-1-billion-active-users/
- 17. 11 Twitter accountscreated every second 175 million tweets per day on Twitter http://blog.prmoment.com/twitter-statistics-in-2012/
- 18. 95% companies usingLinkedIn to find and attract employees The world’s largest network with 161 million plus professionals http://wallblog.co.uk/2012/11/05/social-media-statistics-2012-from-facebook- and-twitter-to-instagram-and-pinterest-infographic/
- 19. Youtube is the2nd largest search engine with 2 million views per day http://socialtimes.com/video-youtube-statistics-2012_b104480
- 20. The most watchedvideos; Justin Bieber & Gangnam style 795 millions hits 620 millions hits http://www.thenewstribe.com/2012/11/02/gangnam-style-second-most-viewed-youtube-video/
- 21. Kolaveri – India’smost watched video ever Close to 10 million views in just 12 days http://www.youtube.com/watch?v=-nERTvQPnUM http://www.youtube.com/watch?v=lhnyxspSDxo
- 22. Google+ is expectedto grow 400 million users by 2012 end http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
- 23. Pinterest Pinterest is a virtualpinboard where users collect photos and share them http://www.jeffbullas.com/wp-content/uploads/2012/04/Pinterest-Infographic-2012-Facts-figures-and-statistics1.jpg
- 24. Foursquare: 6.2 milliondaily check-in Foursquare has crossed 3 billion check-in this week (Nov 2012). A report says! Foursquare has 25 million users worldwide. http://thenextweb.com/location/2012/11/21/foursquare-has-its-3-billionth-check-in-seeing-growth-of-x/
- 25. Blogging What platform people useto blog; Wordpress - 43% Blogger – 35% Tumblr+TypePad+Posterous – 16% Others – 6% http://www.youtube.com/watch?v=lhnyxspSDxo
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- 28. Consumer likes fanpagewith many reasons http://humanwebsite.co m.my/blog/top-ten- reasons-consumers-like- fan-pages-on- facebook.html
- 29. Consumers express whatthey feel about brand
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- 31. Ecosystem is toowider Let’s look at simple and focused one Blogging Message Photo Boards Sharing Key Social Platforms Video Micro Sharing Blogging Social networking
- 32. It’s totally ashift from monologue to dialogue
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- 34. Walmart provides manyreasons to fans to stay on fanpage https://www.facebook.com/walmart
- 35. Dell is usingTwitter to generate sales http://www.bloomberg.com/apps/news?pid=newsarchive&sid=akXzD_6YNHCk
- 36. Old Spice goesviral to give a different approach to social media campaigns http://mashable.com/2010/07/15/old-spice-stats/
- 37. THANK YOU! Vinod Nagar, RegionalSocial Media Manager Nokia - Asia Pacific, Middle East & Africa Operations Currently, he’s working with Nokia as a regional social media manager for APAC & MEA Regions based out of Dubai. Previously worked in Ogilvy, Euro RSCG, etc. where he enjoyed working on IBM, Dell, HP, BSNL and list goes on. His entrepreneur skills drove him to build the foundation of a digital and social media company in Dubai as well. He provides digital marketing consultancy to some of media & ad agencies in Dubai. Some of the brands include Clarins, Levis, Lulu Hypermarket, Thierry Mugler, Azzaro, BITS Pilani, MBC2, Samsung, Ford, Du, Parachute, Almarai, etc. You can reach out to me at www.vinodnaagar.com ae.linkedin.com/in/vinodnaagar www.twitter.com/vinodnaagar (@vinodnaagar) Email: [email protected]