Social Media Agency - Socialized Ltd
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Socialized! Ltd is a social media agency that helps organizations effectively use social media. They provide assessments, strategic planning, training, platform setup, launch support, and ongoing business intelligence. Their methodology is based on the books Sociable! and Guerrilla Social Media Marketing. Shane Gibson and Anthony Caridi founded Socialized! to educate companies on implementing effective social media strategies.
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Social Media Agency - Socialized Ltd
- 1. Social Media Agency Socialized! Ltd Where Business Meets Social 1
- 2. The Facts The Facts The Reality ✔ 800 million people are on Facebook “It’s not a question of whether or not ✔ 100 million professionals on your customers or stakeholders use LinkedIn these tools. The question is do you know ✔ 1 billion views per day on YouTube where to nd your customers online and how to engage them?” ✔ 100 million daily Twitter updates ✔ 25 million Google+ users – Shane Gibson, Chief Social Officer, Socialized! Ltd. 2
- 3. About Us socialize About Us verb ˈsō-shə-ˌlīz We help organizations to effectively socialize by equipping them to pro t and prosper using social media. transitive verb Organizations striving to stay ahead of their competition must see social media communications as an integrated and essential part of all major business functions. Jumping into 1 : to make social; especially : to t or this space without laying the groundwork is like giving your kid the keys to your car without a driving lesson or a curfew, train for a social environment <socialize and then wondering why things went bad. people> Our mission is to help you effectively integrate and pro t from social media by fully equipping your organization with the tools and the know-how for social media engagement 2 : to equip you and your organization and success. Our vision: is to become THE Industry thought leaders in to capitalize on social media, driving helping companies and communities become socialized. engagement, brand and pro ts The Socialized! methodologies are based upon Shane <socialize business> Gibson’s no-nonsense process on getting Sociable! from his two books Sociable! How Social Media is Turning Sales and Marketing Up-side Down and Guerrilla Social Media Marketing co-authored with Stephen Jagger and Jay Conrad Levinson respectively. 3
- 4. We Value Community: A community makes or breaks a social effort. They are the true leaders. Strategic Thinking: Our advice and insight must help ful ll client goals and improve their business processes. Guerrilla Marketing: guerrillas measure success by net-gains and pro ts – it’s about results. Diversity: It’s not “either or,” success in a social environment is about celebrating and leveraging differences. Being Sociable!: and that’s about using social media and networks to deepen relationships with stakeholders and customers.
- 5. The Socialized! Solutions Matrix Our Process: Our ultimate goal is to see your organization be fully socialized and Assessment independently able to navigate and prosper within the social web. Our job On-‐going is done when we have become Strategy Support and redundant and being Socialized! is part Road Map of your business culture and processes. Intelligence Socialized! Social media can be a complex and messy space…only if you allow it to be. The Socialized! Matrix is made up of six proven processes that, when Launching Equipping combined, creates a clean and simple approach to social media success. Ac1va1on 4
- 6. Assessment Every great business achievement has a starting place. Before we help you chart your path or build a social media pro le, we must rst understand where you are at. This includes analysing your current use of social media (if any), setting speci c goals and establishing criteria for success. ✔ An assessment of 7 core social media activities, pro les and competencies ✔ Upon completion a 7-12 page report and overall score ✔ A summary outlining the reasoning behind your score and suggested steps for improvement ✔ This can be a one-off assessment or a quarterly check-up to assess the effectiveness and improvement of your social media marketing efforts ✔ An optional Search Engine Optimization Assessment 5
- 7. Strategic Planning A Collaborative Approach Once we have assessed your social media readiness we help you plot a social media strategy that is based upon where you are, what your goals are and who your target markets is. This will be a step-by-step plan that will be created in conjunction with you and your team. ✔ A facilitated collaborative planning approach with your organization ✔ Process can be campaign based or focused on the long-term process of socializing your business 6
- 8. Equipping Equipping Equipping is about giving you and your team the knowledge and insight to succeed on your own in social media communications and marketing. Social Media Training Modules: ✔ Rules of engagement and tools overview ✔ B2B Social LinkedIn & Blogging for Business ✔ Facebook Marketing & Pages ✔ Twitter Marketing and Engagement Rules ✔ Video content, marketing and distribution ✔ Podcasting 101 – Getting started (From recording to getting listed on iTunes) ✔ Social Media Intelligence: listening & monitoring ✔ Blogging Intensive ✔ Event and festival marketing ✔ Guerrilla Social Media Marketing 7
- 9. Activation Build – Develop - Promote In order to reach your goals, you will need the right tools for the job. Based upon your business goals and the social media strategy that have been assessed, we will do the work to set up your major social media platforms. ✔ Upgrade your existing blog and social outposts ✔ Launch a new blog ✔ Twitter Facebook customization ✔ Set-up your social media monitoring ✔ Customized Ning sites 8
- 10. Launch Fast Starts and Launching The Launching process can include everything from handing you the keys to the car and sending you on your way to “holding your hand” until you get to a place you want to be. We offer various levels of support (depending on your requirements) when you step into the social media space and begin executing your strategy. Our role will be to make sure that you stay focused on your goals and are maximizing your use of the various social media tools. ✔ Social Media Calendar set-up ✔ Consulting and implementing and sustaining your plan ✔ In uencer outreach ✔ Kick-off parties, special events, Tweetups and Meetups 9
- 11. Business Intelligence & Support Building Momentum The social media landscape and marketplace is an ever-evolving entity. We are experts at staying up to date with technology and market trends in order to provide you with the business intelligence that you need to succeed. We are dedicated to providing you with ongoing support, depending on your needs, as long as you may need it. ✔ One-site social media consulting ✔ Competitive intelligence ✔ Exclusive insights on trends, on-going business intelligence ✔ Webinars, custom on-line training ✔ Telephone/Skype consultations 10
- 12. Co-Founders Shane Gibson, Chief Social Officer Shane Gibson is an international speaker, and author who has addressed over 100,000 people over the past sixteen years on stages in North America, Southern Africa and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance. Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and his new book published by Entrepreneur Press (McGraw Hill) called Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson. Shane is also Canada’s only Guerrilla Marketing Master Trainer. Blogging since 2002, and podcasting since 2004 Shane drives the majority of his business from social media, and social networks. 11
- 13. Co-Founders Anthony (AJ) Caridi, President A true entrepreneur, Anthony has had a successful career as a business development and nancial services strategist across a wide range of industries. Anthony has a great grounding in multiple industries including but not limited to VOIP, telecommunications, food wholesale and distribution and hospitality. He also sits on the board of the Make-a-Wish foundation for British Columbia and the Yukon. Anthony and business partner Shane Gibson have found a natural synergy in their respective endeavors and founded Socialized! LTD in order to educate and train public and private organizations on how to implement an effective social media strategy. 12
- 14. Get to Know Socialized! Contact Us Get Sociable! With Us Anthony Caridi Site: President and Co-founder t: 604.762.5595 http://socialized.me e: [email protected] Blog: @anthonycaridi http://socialized.me/blog Shane Gibson Twitter: Chief Social Officer and Co-founder @SocializedLtd t: 604.351.2328 e: [email protected] Podcast: @shanegibson http://tinyurl.com/itunes-sales-podcast Social Media Community: Headquarters http://inSocialMedia.com Suite 2000 1066 West Hastings Street Vancouver, BC V6E 3X2 Canada 13