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Social Media - An Introduction
This document provides an introduction and overview of social media. It discusses the history of social media from early phone phreaking and bulletin board systems to modern platforms like Friendster and Slashdot. The benefits of social media are connecting people, recommending resources, and distributing content. Popular social media channels described include blogs, microblogs, social networking sites, wikis, and multimedia sharing sites. Later sections cover social marketing, social computing, crowdsourcing, and online reputation management.
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Social Media - An Introduction
- 1. Social Media An IntroductionBy Sriram Srinivasanwww.srinivasansriram.com
- 2. Part – 1– Concept, History, BenefitsPart – 2 – Social Media Channels Part – 3 – Social Marketing, Computing, Crowdsourcing,ORM
- 3. Social Media enablesusers to create & share content online thus enabling many to many online conversation.
- 4. Content also calledConsumer Generated Media,created by
- 5. Industrial Media- Oneto Many
- 6. Social Media –Many to Many
- 7. Web 2.0 - technology enabling social media
- 8.
- 9. Phone Preaking –First podcasts took place on hacked corporate voice mail systems.
- 10. BBS & CommercialOnline Services – First online community using bulleting board
- 11. Emergence of Internet– Online Forums, IRC ChatWebsites, Friendster, Slashdot etc.,
- 12.
- 13. Social MediaBenefits – Connecting people, recommending resources, identifying expertise, and distributing content
- 14.
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- 17. BlogsA frequent, chronologicalpublication of personal thoughts and Web links.
- 18. Micro BlogsA typeof blog that lets users Publish short text updates.Micro blog
- 19. Social networking isthe practice of expanding the number of one's business and/or social contacts by making connections through individuals.
- 20. Aggregating feeds fromsocial networks, ex: friendfeed.com
- 21.
- 22.
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- 24. Social Bookmarking -Users share, organize, search and manage bookmarks online
- 25. Social news -Users submit and Vote stories they want to see
- 26.
- 27. Livecasting - OnDemand Audio and Video broadcasting
- 28. Media Sharing -Shareaudio, video and photo’s online
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- 30. Product review, comparison,price search and comparison
- 31. Business Reviews -Review organization’s Services
- 32. Community Q&A -User’s ask and User’s Respond
- 33.
- 34. Software platform forMedia & Entertainment industry
- 35. Virtual World -A simulated environment for users to inhibit and interact via avatars
- 36. Game Sharing -Game portal that allow users to play games
- 37. Feeling Tired –Few more concepts are there so hang on
- 38. Part 3Social MarketingSocialComputingCrowdsourcingOnline Reputation Management
- 39. Social Media Marketing-Using social media channelsfor marketing, sales, customer service enabling brands to have conversations.
- 40. Social Computing –Enable socialfeaturesin software systems
- 41. Crowdsourcing - Tasksdone by group of people based on open invitation
- 42.
- 43. Hurray! Finally thispresentation is over Images by www.istockphoto.comwww.sxc.huSocial Media Historywww. Socialmediarockstar.com
- 44. About SriramSriram has13 years of information technology industry experience, where he has played various roles in delivering multimillion dollar projects. He is currently working in social media practice with primary responsibility of educating, consulting customers in social media, helping customers in creating social media strategy and also helping teams to visualize and create point solutions using social media.You can reach him at: Mobile : 919884002028 Mail :[email protected] www : www.srinivasansriram.com