Intersection of Social Media & Fundraising - NC State
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This document summarizes a presentation on using social media for fundraising. It discusses how social media is a conversation and relationship, and provides tips for creating a sustainable social media plan including choosing platforms, experimenting, and taking efforts offline. It also covers peer-to-peer fundraising, priming donations with content like video, and leveraging advocates. Metrics from a case study show success in increasing donations, traffic, and engagement across social media for a campaign benefiting autism research.
Intersection of Social Media & Fundraising - NC State
- 1. Intersection of Social Media and FundraisingPresented byDawn A CrawfordSocial Media & Communications Consultant@SocMediaRckStrhttp://farm3.static.flickr.com/2141/2376995789_6f7d7448e5_o.jpg
- 2. Social Media is a Conversation
- 3. Do NOT Be This Guyhttp://www.flickr.com/photos/mythoto/5064380001/sizes/l/
- 4. Social Media is a Relationshiphttp://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/
- 5. Creating Your Sustainable PlanMaster ToolsMake a PlanPick-A-PlatformExplore & ExperimentTake It Off LineQuit
- 6. http://www.flickr.com/photos/bre/552152780/sizes/l/
- 7. Social Media DashboardHootSuite – HootSuite.comManage all your social media in one place
- 9. Batch upload
- 10. AnalyticsAnalytics for $5 a Month!
- 11. Peer-To-Peer Fundraising7.5% transaction fees are industry standard + monthly fees
- 12. Make sure it’s completely social media optimized
- 13. Start small and repeat http://2.bp.blogspot.com/_kGD_KvOuMfc/TIP1uR6fEZI/AAAAAAAABN0/QKA99Ag0fEA/s1600/signpost.jpg
- 14. Prime the PumpGive value
- 15. Be a person
- 17. Take it off social media
- 18. Engage oftenCreate a PlanTime limited
- 19. Clear call to action
- 21. Update often
- 22. Use multi-media
- 23. Ideas!
- 24. Beth Kanter Case Study Search http://www.bethkanter.org/category/case-studies/Surround Sound ApproachMention on all your current communications – newsletters, website, etc.
- 25. Engage bloggers to tell your story
- 26. Leverage advocates to repost
- 27. Reach out to the mediahttp://jasonpollock.tv/wp-content/uploads/2010/08/SocialMediaMap.jpg
- 28. Come HOME to Facebook - make your cause mesh with people's personal lives = family, friends and community
- 29. Ask often
- 30. Leverage celebrations with Causes
- 31. Backend through Network for GoodGet on VIP's radar
- 32. Ask for Retweets
- 34. Fundraise one tweet at a time
- 35. Have a sponsor/partner match number of tweets $1 up to a totalVideo is the next social media revolution – be ready for it!
- 36. Great article on video fundraising ideas:
- 37. Video Can Help Boost Donations in End-Of-The-Year Fundraising - http://www.bethkanter.org/hoffman-vide/
- 38. Tips for Shooting A Winning Video For Your Nonprofit - http://www.bethkanter.org/tips-video-shoot/Claim your page – you never know
- 39. Do check-in fundraiser with a corporate sponsorShowcase what the fundraiser will fund – people, places and things
- 40. Feature guest posts by bloggers about why they donate = your customershttp://ashleyuporter.com/wp-content/uploads/2010/12/idea_bulb.jpg
- 41. Project OverviewPurpose:• Year-end fundraising campaign for the Autism Science Foundation• Get small/medium donors who have some autism familiarity to donateDistribution: Social media, website and emailTimeline:• Material development: November 12 – November 30• Campaign: December 1 – December 31http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
- 42. Set Realistic GoalsContribute to achieving the ASF's year-end fundraising goalOf $15,000Contribute to an 15% increase in ASF's Twitter and Facebook followership for the monthReceive 2,000 views on the videoPlace 5 posts on blogsPlace 1 media story
- 43. Campaign ElementsLandscape AnalysisCampaign Logo Development Video Website/Blog Email FlightSocial Media EngagementBlogger Outreach Media Outreach Thank You Notes
- 44. Website – Recipe4Hope.org1,016 visits (758 absolute unique visits)74.41% new visits63 sources and mediums drove traffic to the siteNearly 25% of all traffic came from Facebook - After that was Twitter (6%) and the Discover Magazine Blog Bad Astronomy (5%)
- 45. One of the best engagement tools of the campaignHighlights included cookie photos and December 15 Status Update Contest13% “Like” increase for the month1,585% increase in Post Views in comparison to Nov 201016% increase in Post Feedback in comparison to Nov 2010
- 46. 5% overall increase in Twitter followersFrequency – 101 tweetsReach – 4,540 followersImpressions – 219,318 followers175 clicks on links in tweetsBiggest lull around Christmas
- 47. Media & Bloggers2 media stories including USA Today “How to make your impact this holiday season”15 Placed Blog Posts and got 2 “Ripples”
- 48. Call2Action WidgetDonation widget that could be embedded in blogs or websites• 32,593 Hits• 15,756 Unique Views
- 49. Fundraising Stats$10,954 raised online between 11/30 - 12/3164 gifts overall$171 average gift
- 50. Philanthroper.com – called the “Groupon” for nonprofits because it highlights one nonprofit a day to raise awareness and funds $1 at a time$307 donations + some larger donations through ASF website6 national blog posts31 tweets with amazing reach
- 51. Social Media is a Conversation
- 52. Explore
- 53. Nerd Out & Experimenthttp://www.flickr.com/photos/marsdd/2986989396/sizes/o/
- 54. Take It Off Linehttp://www.flickr.com/photos/motionblur/5558465371/sizes/l/
- 57. Biz Card + Magic = Presentation + Reading ListDawn CrawfordPrincipal [email protected]@SocMediaRckStr