Social media and PR

Social media and PR Botagoz Baisugurova 20082105

Some research stats.. 61% of PR specialists agreed that social media changed the way their company communicates externally. 66% believe social media have enhanced public relations 72% believe that social media compliments traditional media (not conflicts with it) 89% think that social media influences traditional media Donald K. Wright & Michelle D. Hinson, 2008

Those who use blogs and social networking sites as an outlet for civic engagement are far more active in traditional realms of political and nonpolitical participation than are other internet users. In addition, they are even more active than those who do not use the internet at all. (PEW Internet –9/09)

Facebook Events Fan Pages Groups Personal Pages of Believers Paid Advertisements Causes

(USA) 307 006 550 + (EU) 492 387 344 = 799 393 894 Larger than total population of America and European Union

73% of U.S. online consumers have created a profile on Facebook 65% of U.S. online consumers are currently active on Facebook 42% of U.S. online consumers are FANS (use Facebook and have “liked” at least one company)

Twitter BREVITY: The “short and sweet” nature of tweets facilitates quick and concise communication ACCESSIBILITY: Twitter provides unprecedented access to individuals and brands INTERACTION: Brands are available for real-time communication and timely responses

92.4% follow less than 100 people

So in what specific ways can you take advantage of Twitter for public relations? 1. Develop relationships with reporters, bloggers and other media people through Twitter. Reporters and big-time bloggers are incredibly active in social networks, especially when gathering information for stories. 2. Watch for tweets about editorial opportunities. When following bloggers and reporters on Twitter, keep close track of their tweets and scan for any opportunities.

Types of Tweets: 1. An Observation 2. What You’re Reading 3. What You’re Watching 4. What Events You’re Attending 5. Your Content 6. Someone Else’s Content 7. Chat With Someone 8. Retweet What Someone Else Has Tweeted

Following Don’ts:  Don’t follow too many people at once: Best practice is to follow no more than 25-50 people a day, because there will be a time gap between following people and when they follow you back.  Don’t follow hundreds of people at once and remove all who don’t follow you back: Although many people do this in order to have a valuable ratio (or more followers than people you‘re following), it is artificial network building and not a best practice.

The top three reasons people quit using Twitter? 52% found Twitter to be pointless 38% said it got boring 23% think Twitter is too chaotic

LinkedIn LinkedIn 55 Million users that are primarily professionals with an average income in excess of 100k per annum Focused on business and professional networking.

How to measure? Visitors counters Numbers of links to your page from other pages Positive/negative comments

Summing up Be simple and open (easy to find) Be accessible (follow buttons) Interlink all your networks Be useful and informative and interesting (don’t be just promotional) Interact with people as much as you can (give feedback, engage into discussions, compliment them)

Social media and PR

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