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Social Media and SEO - combined
The document discusses the evolution of SEO and social media interactions from 1995 to the present, highlighting the necessity for collaboration between traditional SEO and social media practices. It emphasizes that content is crucial but must be optimized for engagement, suggesting that search engine algorithms have advanced beyond basic tactics like meta tags. Effective strategies include leveraging social media, optimizing blogs, and encouraging reviews to influence search rankings.
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Similar to Social Media and SEO - combined
Social Media and SEO - combined
- 1. SEO & SocialWil[email protected]/wilreynoldsdelicious.com/wilreynoldsyoutube.com/wilreynolds
- 2. Typical SEO &Brand Conversation1995-2005
- 3. Social MediaConnect withUsersConversationBrandingSEO“F the people I just got you 1,000 blog links”“Let have a convo with the bank as you make massive deposits”
- 4. What do youthink when you see this?
- 5. Search Engines WisedUp2005-2007We can use social “votes” to help us return better results
- 6. Social MediaI don’tlike youSEOI don’t like you eitherBut if we work together we keep our jobs, deal!
- 7. Search Engines WisedUp2007 - PresentWe have figured out how to use social “votes” to help us return better results
- 8. The Best SEOResults will come when we hook up with each other, Kiss an SEO!
- 9. Ok, love festis over lets get to it
- 10. Blended Search scaressome traditional SEO’sIts another algorithm to figure out
- 11. Requires more thanBRUTE force or programming tricks
- 12. Requires thinking likea marketer more than a programmer
- 13. Changes the valueof a #1 ranking (Local)Lets take a look at why…
- 14. Natural - Crawlers/ RobotsPaidSponsoredCost Per ClickImage Search - Flickr & Google Images
- 15. Video - Youtube,Google, MySpace, RevverLocal - Google / Yahoo / Infousa / YelpHow you feed data influences rankingsEncourage ReviewsPhone #’s not in images
- 16.
- 17. big mythwinning onsearch only requires an optimized web site
- 18. Google is adata company
- 19. Who’s the #2search engine?
- 21. what are youdoing about that?
- 22. The days ofMeta Tags and Directory links to drive success are coming to an endSTOP WHINING!
- 23. Content is NOTking
- 24. Content is KingWhoknows this guy?
- 25. Content is KingHeoffers wines under 20 on his websiteNot ranking in the top 50 for searches like wine under 10, wine under 20cheap red wines.
- 26. Content is NOTKingAmazing social media presence not optimized is a disservice to your readership.
- 27. How do Ioptimize social media?
- 28. Starts with ablogWordPress 100%
- 29. Plugins (All inone SEO Pack)http://wordpress.org/extend/plugins/all-in-one-seo-pack/Broken link checker http://wordpress.org/extend/plugins/broken-link-checker/Maps 404 errors to 301’s: http://urbangiraffe.com/plugins/redirection/
- 30. Starts with ablogUltimate SEO/Wordpress Guide http://yoast.com/articles/wordpress-seo/Google news sitemaphttp://wordpress.org/extend/plugins/google-news-sitemap-generator/Intro Videohttp://www.youtube.com/watch?v=BiCn6y6JU8o (ex. 1 category)Internal linkinghttp://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links
- 31. Write what peoplecare about
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- 36. The outcome ofwriting what people care about
- 37.
- 38. Embedded ContentWhat doyou do when someone embeds your YouTube video?Slideshare Presentation?Graphs?
- 39. Comment ValueSearch enginesshowing ratings for local and e-commerceExterminator ExampleIf you were satisfied…YahooGoogleYelp
- 40. Embedded ContentInteract withthem?Ask for a link?Hey, glad you liked my video…
- 41. Twitter DirectoriesPeople love50 XYZ’s on Twitter postsDirectories makes it easy for them to find youSome link to both twitter profile and siteWefollowTwibsTwellow
- 42. Contests B2CFollow atrend on Twitter“broken iPhone”“cold office”Create contests for bloggers, where they give away the product to one of their readers.
- 43. Drive hundreds oflinksCan only work IFEntrenched in the communityListeningCommenting
- 44. SEO & SocialWil[email protected]/wilreynoldsdelicious.com/wilreynoldsyoutube.com/wilreynolds