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The document outlines various social media statistics from 2014, including that over 1 billion people were on Facebook, 50% of Facebook users logged on every day, and 1 in 5 people worldwide owned a smartphone. It also notes that while 86% of people don't trust advertising, 90% trust peer endorsements. The document suggests that to be successful on social media, brands need to listen to customers and show genuine love and authenticity rather than just broadcasting.
























