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Social Media, Brand Management, and your Job Search
- 1. How Social Media has impacted networking, and what you can do to stand out (in a positive way!)Social Media, brand management, and your job searchMarch 10. 2010
- 2. webmatters | worship.com© 2009 Socialnomics.net
- 3. Shifting Paradigms’80’90’00’70’10MusicVinylscassetteCDs8TrackMP3, iTunesVideoSuper8, 35 MMVHSDVDTVO/DVRVoiceLandline/payphoneCell phoneSmart phonesDevicesPalmCell PhoneBlackberryiPhoneData SpeedSlow DialupDialupDSLBroadbandAntennaCableiPodSatelliteTelevisionPhone, Letters, FaxCommunicationsEmailSocial Mediawebmatters | worship.com
- 4. Social MediaWho, What, When, How?webmatters | worship.com
- 5. Average Age Distribution webmatters | worship.com
- 6. Estimated Average Agewebmatters | worship.com
- 7. Age Distributionwebmatters | worship.com
- 8. things you need to know about social mediaUse it. Don’t Abuse it. Don’t Ignore it.webmatters | worship.com
- 9. webmatters | worship.comEmployersAre employers checking the facebook, twitter, myspace, and other social media accounts as part of the hiring process?
- 10. webmatters | worship.comEmployers are Reviewing your online footprint as part of their screening processYES
- 11. Who’s Reviewing Your Facebook?From Execunet:77 percent of recruiters run searches of candidates on the Web to screen applicants; 35 percent of these same recruiters say they've eliminated a candidate based on the information they uncovered. webmatters | worship.com
- 12. Character, Personalities, and Habits“Employers hoping to gain insight into the character and personalities of job applicants are increasingly likely to peruse blogs, Google, and social … for clues about the applicants' likes, dislikes, and habits.”webmatters | worship.com
- 13. Assume No Privacy''For potential employees, it is not uncommon for senior executives to have a media search conducted that would include all public statements the individual has made," said Tal Moise, chief executive of VerifiedPerson, which performs online background checks for US employers. ``What the public needs to understand is that whenever information is in the general domain, assume it is not private."webmatters | worship.com
- 14. First ImpressionsAs the amount of personal information available online grows, first impressions are being formed long before the interview process begins, warns David Opton, ExecuNet CEO and founder. "Given the implications and the shelf-life of Internet content, managing your online image is something everyone should address -- regardless of whether or not you're in a job search," he says. Because the risks don't stop once you're hired.webmatters | worship.com
- 15. ScreeningForty-five percent of employers reported in a June 2009 CareerBuilder survey that they use social networking sites to screen potential employees, compared to only 22 percent of employers last year.Eleven percent of employers plan to start using social networking sites for the screening process. More than 2,600 hiring managers participated in the survey.webmatters | worship.com
- 16. “Digital Dirt”…college counselors are also advising students to watch what they say on social websites or post in blogs. The message: A suggestive photo, an obscene comment, or unsavory postings about one's private life could nix a job offer.Catherine Amory, interim director of career services at Northeastern University, says she sent an e-mail to members of the class of 2006 earlier this month. The title? ''Digital dirt may hurt. It is a tricky issue, though," she said. ''I'm not so sure that students shouldn't be free to be themselves. On the other hand, if they intend to work for a conservative institution, then they need to be more careful."webmatters | worship.com
- 17. Lawyers and private eyes use social media to investigate civil and criminal mattersA whopping 81 percent of matrimonial lawyers say that in the past five years they've seen a massive spike in the use of social-networking information as evidence of infidelity, a new poll shows. The most widely used cyber-evidence -- including messages to lovers and incriminating photos -- is found on FacebookSixty-six percent of those surveyed said they'd used Facebook postings as evidence, with 15 percent from MySpace and 5 percent from Twitter...three cases in the past six months where Facebook postings were a key piece of evidence. webmatters | worship.com
- 18. webmatters | worship.comWatched the news lately?
- 19. You have an online footprint, and it may not ever go awaywebmatters | worship.com
- 20. Where Are They Looking?Of those who conduct online searches/background checks of job candidates, 29 percent use Facebook26 percent use LinkedIn21 percent use MySpace11 percent search blogs7 percent follow candidates on Twitter.Additionally, 16 percent of workers have used similar social networking sites as part of their job search.webmatters | worship.com
- 21. You’re Hired18 percent of employers said they found content on social networking sites that encouraged them to hire the candidate. Some examples include:Profile provided a good feel for the candidate's personality and fit within the organization -- 50 percent Profile supported candidate's professional qualifications -- 39 percent Candidate was creative -- 38 percent Candidate showed solid communication skills -- 35 percent Candidate was well-rounded -- 33 percent Other people posted good references about the candidate -- 19 percent Candidate received awards and accolades -- 15 percent webmatters | worship.com
- 22. You’re NOT HiredThirty-five percent of employers reported they have found content on social networking sites that caused them not to hire the candidate, including:Candidate posted provocative or inappropriate photographs or information -- 53 percentCandidate posted content about them drinking or using drugs -- 44 percent Candidate bad-mouthed their previous employer, co-workers or clients -- 35 percent Candidate showed poor communication skills -- 29 percent Candidate made discriminatory comments -- 26 percent Candidate lied about qualifications -- 24 percent Candidate shared confidential information from previous employer -- 20 percent webmatters | worship.com
- 23. The hiring managerAn inside look into the process of filling teamswebmatters | worship.com
- 24. Goals of the job interview and hiring process: AssessmentsCompetenceKnowledgeWork EthicJudgmentCharacter & IntegrityValuesLikeabilityCultural FitMaturity & ProfessionalismReferenceswebmatters | worship.comProfessionalPersonal
- 25. Key Performance IndicatorsCompetenceKnowledgeWork EthicJudgmentCharacter & IntegrityValuesLikeabilityCultural FitMaturity & ProfessionalismReferencesLinkedIn
- 26. LinkedIn
- 30. Facebook
- 31. Facebook
- 34. LinkedIn, Facebookwebmatters | worship.com
- 35. First Search: Within Employer, Inner Circlewebmatters | worship.com
- 36. Second Search: Within Employer, company widewebmatters | worship.com
- 37. Third Search: External, 1st Degree Networkwebmatters | worship.com
- 38. Fourth Search: Personal Extended External Networkwebmatters | worship.com
- 39. Last Search: Out of Networkwebmatters | worship.com
- 40. Common Ground: They All Revert Back to Networkwebmatters | worship.com
- 41. Things you should never do on social mediaDo’s, Don’ts, and Think Firstswebmatters | worship.com
- 42. webmatters | worship.comDon’t make this your 15 minutes of fame
- 43. Don’t use poor grammar and spell like a fifth graderwebmatters | worship.comWe know there are always going to be a few typos…but try to avoid them
- 44. Don’t post the dumb things you do (better yet, just don’t do dumb things like these)webmatters | worship.comThose who exhibit poor judgment in their personal lives are also likely to exhibit poor judgment at work
- 45. Don’t fall for stupid stuff…and don’t forward said stupid stuffwebmatters | worship.comNo comment necessary
- 46. Don’t be ignorant, or appear ignorant, or show your ignorancewebmatters | worship.comIf you don’t know where Haiti is, or who Al Qaeda is, that’s not good
- 47. Don’t be a cheatwebmatters | worship.comIf you cheat at home or school, you will cheat at work
- 48. Don’t bad mouth your employer, clients, or if you are a teacher, your studentswebmatters | worship.com
- 49. Use caution regarding photos from the beach or which are revealingwebmatters | worship.comTMI
- 50. Don’t express political views in raving rants, and don’t wish death on anyonewebmatters | worship.com
- 51. Don’t have drinking as a hobbywebmatters | worship.com
- 52. Don’t be a racist. Don’t appear to be a racist if you aren’t one.webmatters | worship.com
- 53. Don’t post photos of yourself drinking and partyingIn 2008, Stacy Snyder lost her court battle against Millersville University to obtain the teaching certificate denied her just days before her graduation. Reason for denial? A MySpace photo deemed by school officials as "unprofessional," "potentially offensive" and promoting "underage drinking." The offending picture, snapped at a Halloween party, showed Snyder wearing a child’s pirate hat and drinking from a plastic cup. The caption read "Drunken pirate."webmatters | worship.com
- 54. Don’t even post a lot of pictures of yourself with alcoholwebmatters | worship.com
- 55. Don’t complain about your bosswebmatters | worship.com
- 56. webmatters | worship.comDon’t join hate groups or make hateful comments“I hate _____”
- 57. webmatters | worship.comDon’t join extremist groups
- 58. webmatters | worship.comDon’t do stupid thingsDon’t post all day long at workDon’t constantly gripe, nitpick, or criticize othersDon’t spend too much time on games like Mafia Wars or Farmville.Don’t take t00 many silly “quizzes” Spell correctly and be cautious of using teen-like abbreviations (i.e. “U R” for “you are”, etc)Don’t use crudities, profanity or even abbreviations for profanity (e.g. LMFAO, WTF, FML, FTW, FTFW).
- 59. Things you should do with social media Where to from here?webmatters | worship.com
- 60. webmatters | worship.comWhat to do nextJoin LinkedIn and use it. Many employers are only posting jobs on LinkedIn, bypassing Monster, Career Builder, and other online resources.
- 61. What to do nextThe days of compartmentalized living are over. Google yourself. What do you find? Think like a recruiter when you search:--name + school--name + employer--name + organizations--name + citywebmatters | worship.com
- 62. What to do nextJoin LinkedIn and use it to play offense. Goal: Position yourself to get the jobUse Facebook to connect on a personal level. Goal: Don’t do anything to lose the jobwebmatters | worship.com
- 63. What to do nextSet or adjust your privacy settings, but don’t rely on them completely. http://blog.worship.com/worship/crossroads.htmlReview your profile: Does it present you well to clients, employers, and recruiters?webmatters | worship.com
- 64. What to do nextWhen posting about your activities in statuses and wall posts, think about who you are with, and what you are doingRemember things can get “lost in the translation” in the printed formBe especially cautious if you are employed (or seeking employment) in the fields of education or ministrywebmatters | worship.com
- 65. Thinking PointsUse discretion when posting on politics or religionRemember: “fan” pages are visible to everyone regardless of privacy settingsBe yourself; don’t create a “puffer” profile designed to make yourself look like some kind of one-dimensional professional super heroEvaluate online profiles of those you may be interviewing with to find common groundIf you are a Christian, remember you do not belong to yourself; you belong to God, and your profile should serve as an ambassador for Himwebmatters | worship.com
- 66. Thinking PointsKeep your LinkedIn profile professional, with a professional photographKeep your facebook profile warm and friendly, with a good casual photoDon’t post anything negative about your employer (past or present), co-workers, or clients, and be careful with comments about your industryJust because you think it doesn’t mean you have to say itDemonstrate maturity; don’t boohoo over nonsenseConsider blogging about a professional area of interest and expertisewebmatters | worship.com
- 67. What if…I already have a bad online footprint?Examine your heartRemove any photos you have that are questionableIf others have photos of you that are questionable, ask the host to remove them. “Untag” yourself from them as well.Delete off-color or questionable comments. They may be still visible on your friends pages, but at least they won’t be on yours.Know what is out there and be able to explain how you have matured and changed.webmatters | worship.com
- 68. The Billboard PrincipleGeneral Rule: Don’t post anything you would not want to see on a billboard, or on the front page of USA Today, the WSJ, CNN, or your local news.(Better rule: Don’t DO anything you would not want to see on a billboard, or on the front page of USA Today, the WSJ, CNN, or your local news)webmatters | worship.com
- 69. The Billboard Principlewebmatters | worship.com
- 70. The Billboard Principlewebmatters | worship.com
- 71. The Billboard Principlewebmatters | worship.com
- 72. The Billboard Principlewebmatters | worship.com
- 73. The Billboard Principlewebmatters | worship.com
- 74. Where is your heart?The good man brings good things out of the good stored up in his heart, and the evil man brings evil things out of the evil stored up in his heart. For out of the overflow of his heart his mouth speaks.Want to know where your heart is? Look at:Checkbook and credit card statements: where you spend your moneyOutlook/Daytimer/iPhone : where you spend your timeBookshelf, iPod, Tivo: what you listen to, read, watchFacebook/Twitter: All of the abovewebmatters | worship.com
- 75. webmatters | worship.comThe Bible’s guidance to living also applies to your online lifeBut among you there must not be even a hint of sexual immorality, or of any kind of impurity, or of greed, because these are improper for God's holy people.…make up your mind not to put any stumbling block or obstacle in your brother's wayIf anyone considers himself religious and yet does not keep a tight rein on his tongue, he deceives himself and his religion is worthless.
Editor's Notes
- #6: http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
- #12: http://www.careerbuilder.com/Article/CB-533-Job-Search-Warning-Social-Networking-Can-Be-Hazardous-to-Your-Job-Search/?cbsid=299138fcbed44628969610670f28fd3d-318513149-wq-6&ns_siteid=ns_us_g_social_networking_in__&ArticleID=533&cbRecursionCnt=2
- #13: http://www.boston.com/business/globe/articles/2006/03/30/job_applicants_online_musings_get_hard_look/
- #14: http://www.boston.com/business/globe/articles/2006/03/30/job_applicants_online_musings_get_hard_look/
- #15: http://www.careerbuilder.com/Article/CB-533-Job-Search-Warning-Social-Networking-Can-Be-Hazardous-to-Your-Job-Search/?cbsid=299138fcbed44628969610670f28fd3d-318513149-wq-6&ns_siteid=ns_us_g_social_networking_in__&ArticleID=533&cbRecursionCnt=2
- #17: http://www.boston.com/business/globe/articles/2006/03/30/job_applicants_online_musings_get_hard_look/
- #18: http://www.nypost.com/p/news/national/facebook_em_19o6ShnvKhE8MtIiAcLHxH#ixzz0gs51OHfc
- #22: 18 percent of employers said they found content on social networking sites that encouraged them to hire the candidate. Some examples include:Profile provided a good feel for the candidate's personality and fit within the organization -- 50 percent Profile supported candidate's professional qualifications -- 39 percent Candidate was creative -- 38 percent Candidate showed solid communication skills -- 35 percent Candidate was well-rounded -- 33 percent Other people posted good references about the candidate -- 19 percent Candidate received awards and accolades -- 15 percent
- #46: http://www.barrowjournal.com/archives/1990-Supt.-Saunders-delays-Internet-policy;-idea-getting-a-second-look.html