Download to read offline
More Related Content
Social Media Brian Johnson Program, 07.14.10
- 1. July 14, 2010 Social Media Primer Downtown Madison Rotary Club Brian D. Johnson
- 2.
- 3. MEDIA + SOCIAL= SOCIAL MEDIA Media - A method of distributing information Social - To engage with a bunch of people Networked Insights
- 4. SOCIAL MEDIA –I AM CONSUMER… HEAR ME ROAR. Publisher Consumer Publisher / Consumer / Consumer Publisher Networked Insights
- 5. New Opportunities Presented BySocial Media 1. Talking 2. Listening (sound familiar?) Networked Insights
- 6.
- 7. THE BIG 5 Networked Insights
- 8. ( With Deference to MySpace) Goliath… on steroids • More traffic than Google since March • 400 Million active users, 50% logon every day • #3 most visited website for 65+ age group • 37% are over 35 yrs old • 500 BILLION minutes per month spent on FB • 25 Billion pieces of content shared every month A way to interact with people primarily through sharing text updates and photos. Also an email and instant messaging tool Networked Insights
- 9. Personal Applications • Reconnectingand staying current with friends and family all over the globe • Playing games • Scheduling events • Keeping up-to-date contact info • Making new acquaintances with similar interests Networked Insights
- 10. Personal Application Examples Me:Drum corps friends, college friends, wife’s family, my family, high school classmates, former co- workers, etc. Networked Insights
- 11. Professional Applications • Networking •Place for customers, fans, or critics to share information, provide feedback, or champion your products & services • Disseminating information quickly to those that are most passionate about the brand Networked Insights
- 12. Professional Examples Supranet: Thankyou messages, photos of Supranet t-shirt wearers, general info Happy Bambino: Conversations, breast feeding laws, product reviews, baby pictures, new products. 1,200 followers. Starbucks: Manage your rewards account, upcoming events, photos of Starbucks in exotic locations, comments, 10mm followers Networked Insights
- 13. Rotary Applications • Easyway to setup online community for the group • Another way to share information • Connect and follow-up with other Rotary club members • Grant making publicity • Spreading the word on programs, service projects, scholarships, grants through member networks Networked Insights
- 14. Rotary Examples Rotary Clubof Redmond Rousers (Redmond, WA): Event updates, recognition, meeting location changes, publicize group study exchange opps Chase Community Giving: $5mm grant making program recognizing online activism and publicity through Facebook Networked Insights
- 15. Focused, steady growth– POWERFUL tool • 70 Million users • One-third are older than age 50 • 2 in 5 have incomes over $100K • Over 83,000 LinkedIn members within 25 mile radius of downtown Madison The power is in connections: 488 contacts = 3.7 million people I can be introduced to personally Networked Insights
- 16. Personal Applications • Forthe most part, strictly business • Keeping up-to-date contact information for all of your relationships Networked Insights
- 17. Professional Applications • Rolodexturned digital • Online resume • Recommendations & referrals • Recruiting • Reference checks • Sales prospecting • Lead generation • Company pages contain content both controlled by the company as well as LinkedIn (employees) Networked Insights
- 18. Professional Examples Brian Johnson:Resume, connections Stephan & Brady: Description of goods & services, connections to employees past & present with locations Networked Insights
- 19. Rotary Applications • Aprimary function of the club is networking– it’s a natural fit for all members to be active on LinkedIn • 5 years ago less than a dozen members of Downtown Madison Rotary were on LinkedIn. Today there are 309 results for Rotary within 25 miles of downtown Networked Insights
- 20. Rotary Examples Rotary ClubPresidents Past and Present: Use of Group feature on LinkedIn Minneapolis Rotary Club #9 Networked Insights
- 21. BLOGS Proof that everyonehas an opinion • Abbreviation for Web Log = Blog • Rough estimate –200 Million active blogs Digital equivalent of a personal journal, newspaper column, short essay, diary, or any other short-form writing structure. Wordpress & Blogger are 2 most common blogging templates Networked Insights
- 22. BLOGS Personal Applications • Creativewriting outlet • Keep people informed with your life in more detailed format • Incorporate multi-media into your personal journals Networked Insights
- 23. Personal Application Examples JohnsonKiddos: Pictures, videos, funny stories, and updates on our kids and the “fun” of raising them Erin Henderson: Personal blog of family with 12 kids – 9 thru transracial adoption, that touches on a number of personal issues relating to parenting, adoption, race issues, HIV, etc. Has turned into an income source. Networked Insights
- 24. BLOGS Professional Applications • Buildingand managing a personal brand • Establishing thought leadership • Sharing your good ideas • Engaging in quality discussions on complex topics Networked Insights
- 25. Professional Examples Foley &Lardner Nano and Clean Technology: Thought leadership in a domain where they specialize Penelope Trunk: Career advice Seth Godin: Strategic marketing Paul Soglin: Civic and political issues Ellie Schatz: All Kinds of Smart Rick Kiley: gThank You Networked Insights
- 26. BLOGS Rotary Applications • Recapweekly meetings in a format other than email newsletter • A different way to disseminate timely information Networked Insights
- 27. Rotary Examples Gallipolis RotaryClub: News, events, board minutes Hendersonville Rotary Club: Newsletter style updates ALL NEW!!!! Downtown Madison Rotary President’s Blog: Networked Insights
- 28. Either the mostbrilliant thing ever… or the stupidest thing ever. • 105 million users, 20% active • 1.6 Billion tweets per month Microblog – same as a blog but 140 characters at a time. Sharing ideas through Twitter is both a challenge and an opportunity. It’s difficult to be concise, but very powerful and effective as well. Networked Insights
- 29. Personal Applications • Ifyou can think it up, it’s been used that way. • Benign – There’s nothing good on TV tonight. • Life Changing – Locating victims of the Haitian earthquake. • Humor • Tweet-ups • Sharing links • Live event updates • Direct communication with celebrities Networked Insights
- 30. Personal Application Examples LanceArmstrong: Updates on cycling, notes of encouragement and support to cancer victims, appearances The Onion: America’s finest news source Wile E. Coyote: Super Genius Networked Insights
- 31. Professional Applications • Pressreleases • Quick burst idea sharing • Live conference updates • Customer service • Keep up-to-date on buzz in your industry • Gateway to the internet – real-time search for what’s happening online Networked Insights
- 32. Professional Examples Zappos: Generalbusiness leadership thoughts from CEO Tony Hseih Ford Fiesta: Launched massive campaign around new Fiesta model and led with Twitter Comcast Cares: Intercept customer service problems while their customers were on hold forever with telephone reps Networked Insights
- 33. Rotary Applications • Ummmmm….. Networked Insights
- 34. Rotary Examples Rotary International:News, info, promotional items, publicity Memphis Rotary: Speaker listings and announcements Networked Insights
- 35. The inmates arerunning the asylum. • 2 Billion views per day. • 24 hours of content uploaded EVERY MINUTE • For every day of content produced by a major network, 4 months of content are produced on YouTube Video production, mass distribution, sharing, and conversation available to anyone with a cell phone or camcorder. Networked Insights
- 36. Personal Applications • Again- if you can think it up, it’s been done. • How-to videos • Kids events • Humor • Entertainment • Intrigue • Feats • Athletic accomplishments Networked Insights
- 37. Personal Application Examples Makinga perfect mitre cut: instructional video Sorcerer’s Apprentices: Movie trailer Favre’s Interception Against the Saints: Vikings karma George Carlin: Classic routines Networked Insights
- 38. Professional Applications • Productdemonstrations • Company announcements • Proof of accomplishments Networked Insights
- 39. Professional Examples Welton Enterprises: BachmannPools & Spas: Networked Insights
- 40. Rotary Applications • Effects& impacts of service projects • Meeting make-up for presentations • Memories of group social events Networked Insights
- 41. Rotary Examples Sydney Rotary:Introduction to the club Paul Harris: Audio recording of address Bill Gates: Speech at Rotary International meeting Polio eradication: program description Networked Insights
- 42. Other Social MediaResources •Flickr – Photo sharing site •Digg – Content rating, sharing, reposting, filtering •FourSquare – Identifying other people in the same physical location •SlideShare – Powerpoint deck sharing •Scribd – Document sharing (templates, contracts, policies, manuals, etc.) Networked Insights
- 43. We fuel insights,helping agencies and brands make smart marketing decisions. Founded in 2006 by industry leaders and Brian D. Johnson VP Operations seasoned entrepreneurs in the fields of 608-237-1867 social media and customer intelligence. [email protected] Headquartered in Madison, WI, with offices in New York, Chicago, and San Francisco. networkedinsights.com