Social media communal leaders (1)
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The document emphasizes the importance of social media for communal leaders, outlining key platforms like Facebook, Twitter, and LinkedIn, and their respective benefits for engagement and outreach. It highlights the necessity of using the right platform and audience targeting, as well as the importance of educating and engaging rather than self-promoting. The summary concludes with five rules for effective social media use and details for an upcoming course on the subject.
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Social media communal leaders (1)
- 1. Social Media for Communal Leaders (1) Tuesday December 25th 2012 @brainstormdsgn uk.linkedin.com/in/brainstormdigital
- 2. Key Learnings • Understanding the role of social media • Understanding which platforms are relevant to you - Facebook - Twitter - LinkedIn - Youtube • How to successfully interact with your audience
- 3. Today’s key message: Don’t wait until it’s too late!
- 4. Social media is… • “All forms of electronic communication (e.g. blogs, forums) through which users create online communities to share information, ideas, personal messages, and other content (such as video)” Merriam Webster • “Think of social media as a telephone conversation that you can hack into without breaking any laws” Danny Bermant
- 5. Are you using the right platform for your organisation?
- 6. Facebook • Over 950 million users • Mostly B2C oriented • Popular for posting rich media: photo albums, videos etc…posts featuring images generate 53% more likes • Enables you to add “apps” which link to other sub-pages within your Facebook page e.g. photos, videos, competitions etc… • Facebook pages can attract “fans” but you can’t connect with individual Facebook users • 2012 saw introduction of promoted posts - if you have over 400 fans can pay extra to see your updates at the top of a news feed • You can set up pay-per-click ads to attract your target market. Target geo-specific areas, age groups or specific interests
- 8. Use milestones to promote your organisation’s heritage
- 9. Visual posts will always have a higher response
- 10. Use Facebook to communicate your values
- 11. Inform…
- 12. …educate…
- 13. …and engage
- 14. Social media is all about other people promoting you
- 15. Use Facebook apps to promote your cause
- 16. Use Facebook events to push offline activity
- 17. Don’t be obsessed with likes. Engagement and virality far more important
- 18. Twitter • Over 500 million users • Strong for both B2C and B2B • Over 340 million updates posted per day. Tweets have a short shelf life • Profiles can be both branded and personal • You can follow and communicate with anyone (provided they don’t have a protected profile) • 2012 saw introduction of promoted tweets - you can pay extra to see your updates at the top of a news feed • Tweets and profiles can be easily searched. The more niche your area, the easier it is to be discovered by your target market
- 19. You can have an organisation and personal profile
- 20. Twitter enables to have conversations with almost anyone!
- 21. …but focus on engaging with influencers
- 22. Like Facebook, it’s all about informing….
- 23. …educating…
- 24. …and engaging
- 25. LinkedIn • Over 175 million users • Often described as “Facebook for professionals” • Used mainly for B2B marketing but even B2C companies use it for sourcing staff and finding other businesses to collaborate with • Contains both personal and company profiles • Has groups where you can network with like-minded professionals • Has a high conversion rate. 2.74% of visits convert to leads
- 26. Ensure your profile adequately promotes you
- 27. Enhance your profile with add-ons e.g. publications, videos and testimonials
- 28. Use groups to network with other professionals
- 29. Connect with those you’d like to work with
- 30. Make it easy for supporters to share your message
- 31. In summary…. • Facebook - public • Twitter - public / professionals • LinkedIn - professionals • Youtube - public / professionals
- 32. 5 golden rules 1. Target the right audience and the right platform 2. Set objectives and make those clear to your audience 3. Don’t talk about yourself! Instead educate, inform and engage 4. Don’t be narcissist. Social media isn’t a popularity contest. It’s all about engagement 5. Social media requires a commitment. If you dabble in it, don’t expect results
- 33. Want to find out more? • Next Course: Social Media for Independent Schools • Takes place, Wednesday 30th Janaury 2013, central London • Any questions? - www.brainstormdesignltd.com/blog - www.brainstormdesignltd.com/training - Tweet me at @brainstormdsgn - Facebook me at “BrainstormDigital” - Connect with me on LinkedIn