@sdarine #SMSPACE
Community Hack Sheet for
NGOs
Which social networks to focus on and how to
optimize content for them?
by @sdarine for #SMSPACE
@sdarine #SMSPACE
General Tips
• Consider Network Specifics in terms of content
and user behavior
• Your Networks should complement each other
• Be where your audience is
• Consider objectives before approaching social
media channels
• Develop a strategy for each campaign
• Work with the community
• Integrate social media into everything you do!
@sdarine #SMSPACE
2-3 hours -- days
Facebook
It’s your hub!
Visual Content 1-4 times a day
Shareable visual content
General Public
Utilize facebook ads strategically.
Use tricks to increase edge rank
@sdarine #SMSPACE
2-30 minutes
Twitter
Real Time reporting & Monitoring.
Research, Polling.
As many times a
day as needed
Journalists, influencers,
NGOs
Utilize #s strategically
Follow & search for influencers
@sdarine #SMSPACE
Almost no visibility for
posts
Linked in
Establish professional
visibility. Recruitment.
Have an up to date personal and
corporate profile
Grantors, Sponsors, Journalists
Make your profile
findable
@sdarine #SMSPACE
SEO
BLOGS
SEO
Building relationships
with influencers.
Latest news and campaign
details if needed
Network & Follow
Bloggers
@sdarine #SMSPACE
Infinite with good
descriptions
YOUTUBE
Showcase any
videos you have
Whenever content is available
and re-share it across platforms
Write good descriptions and
add keywords
@sdarine #SMSPACE
24 hours +
Instagram
Getting visibility through
proper use of hashtags
As often as you
want
Build your own
community
Hashtag everything
@sdarine #SMSPACE
Social is the new
currency for NGOs!
Thank You!

Social Media Community Hack Sheet for NGOs

  • 1.
    @sdarine #SMSPACE Community HackSheet for NGOs Which social networks to focus on and how to optimize content for them? by @sdarine for #SMSPACE
  • 2.
    @sdarine #SMSPACE General Tips •Consider Network Specifics in terms of content and user behavior • Your Networks should complement each other • Be where your audience is • Consider objectives before approaching social media channels • Develop a strategy for each campaign • Work with the community • Integrate social media into everything you do!
  • 3.
    @sdarine #SMSPACE 2-3 hours-- days Facebook It’s your hub! Visual Content 1-4 times a day Shareable visual content General Public Utilize facebook ads strategically. Use tricks to increase edge rank
  • 4.
    @sdarine #SMSPACE 2-30 minutes Twitter RealTime reporting & Monitoring. Research, Polling. As many times a day as needed Journalists, influencers, NGOs Utilize #s strategically Follow & search for influencers
  • 5.
    @sdarine #SMSPACE Almost novisibility for posts Linked in Establish professional visibility. Recruitment. Have an up to date personal and corporate profile Grantors, Sponsors, Journalists Make your profile findable
  • 6.
    @sdarine #SMSPACE SEO BLOGS SEO Building relationships withinfluencers. Latest news and campaign details if needed Network & Follow Bloggers
  • 7.
    @sdarine #SMSPACE Infinite withgood descriptions YOUTUBE Showcase any videos you have Whenever content is available and re-share it across platforms Write good descriptions and add keywords
  • 8.
    @sdarine #SMSPACE 24 hours+ Instagram Getting visibility through proper use of hashtags As often as you want Build your own community Hashtag everything
  • 9.
    @sdarine #SMSPACE Social isthe new currency for NGOs! Thank You!