Social Media - Content and Marketing Tools of the Trade for 2011

Social Media, Content and
Marketing Tools of the Trade for The MarketingSavant Group

2011 www.marketingsavant.com
888.989.7771
dana@marketingsavant.com

www.marketingsavant.com
The MarketingSavant Group @danavan 888.989.7771

About : Dana VanDen Heuvel
Dana VanDen Heuvel is an award-winning marketing blogger, author of the
American Marketing Association's Marketech Guide to Marketing
Technology and the MySpace, YourSpace, TheirSpace Guide to Social
Network Marketing and the creator of the AMA's TechnoMarketing
training series. Dana is a widely recognized expert on blogging, podcasting,
RSS, Internet communities and interactive marketing trends and best
practices and speaks regularly on these topics at industry events. Dana
founded BlogSavant, one of the nation's first weblog and social media
marketing consultancies and currently runs The MarketingSavant™ Group,
a marketing technology consulting and training firm that helps marketers
leverage emerging marketing technology to reach and keep customers.
Learn more from Dana's blog at www.marketingsavant.com.

The MarketingSavant Group is a specialist company that focuses on transforming our clients into the preeminent
thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and
deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your
entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus
on genuine organizational transformation through marketing, innovation, intellectual capital development and not
on producing a campaign that’s merely a quickly forgotten flavor-of-the-month tool.

We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business-
to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do
well by doing good, and we like to work with clients who share our philosophy.


For a list of 70 More Social Media Tools,
download our free Practical Social Media Tools
report!

Questions or comments?
Tweet with me!
@danavan

Dana VanDen Heuvel
President, MarketingSavant


Social Media Tools
Managing your social media presence with cross-platform posting tools like:
 Argyle
 Postling
 Sprout Social
 HootSuite
Curate and publish content with:
 Paper.li
 Tumblr
 Dlvr.it
Tracking how your trending with tools like:
• PostRank
• Edge Rank Checker
• Hyper Alerts
Get acquainted with new social sites like:
• Quora
• Gist


Argyle Social Media
http://argylesocial.com
• Full featured social
media management
suite
• All about metrics &
tracking
• Social campaign
tracking
• Facebook and Twitter
search alerts coming up
• Can’t post photos to FB
• $149/mo


Postling

• Simplifies multiple
account management
• Blog right from Postling
• Upload photos & videos
• Reply to Facebook posts
• Daily email updates
• Track metrics for each
property
• http://postling.com
• Free to $49/mo


Sprout Social
• Manage social networks
in one place
• ‘Discover’ based on
search & mentions
(leads!)
• Connect FB, Twitter,
LinkedIn
• Great for personal brands
& small business
• Follower demographics
• Great charts & UI
• $9 - $49/mo


HootSuite

• Manage Facebook and
Twitter
• Team social media
assignments
• Now handles “admin as
page” in Facebook
• Used by hundreds of
brands
• www.hootsuite.com
• Free to $$$


NutshellMail

• Brings all social alerts
into one consolidated
email
• Track Twitter new
followers & un-follows
• Mostly for ‘personal’
use
• http://nutshellmail.com
• Free service


Postrank

• Monitor the social
aspects of your blog
• Connect with Google
Analytics
• Broadcast content to
Facebook
• Content insights from
vast content network
• http://postrank.com
• Free to $500/mo


Edge Rank Checker

• Check your Facebook
page Edge Rank
• Get ideas on
improvements
• 0-3 is below average.
• 4-7 is average.
• 7+ is above average.
• Scores above 20 are
excellent.
• http://edgerankchecker.com/
• Free service


Tumblr

• Simplest blogging
platform
• Share Photo, Quote,
Link, Chat, Audio, and
Video
• Campaign blogs
• Social networking by
following other Tumblrs
• http://www.tumblr.com
• Free service


dlvr.it
• Deliver content across social
platforms
• Engagement stats –
integrate w/ Google
Analytics
• Connect all social channels
together
• Create many ‘routes’
• Auto-post curated content
• Filter content
• http://dlvr.it
• Free service


Paper.li

• Create your own
‘curated’ newspaper
• Connect with
influencers in your area
of expertise
• http://paper.li
• Free service


Hyper Alerts
Facebook Page Notifications
• Facebook not the only or the
right answer
• Hyper Alerts is the “feature that
Facebook forgot”
• Watch you pages, competitors,
pages you like and pages you
don’t
• Daily digest of updates (vs.
immediate emails)
• Alerts by URL or by FB User
– ASAP, Hourly, Daily, Weekly,
Monthly
– Select your time
– Also alerts on your own content
• http://www.hyperalerts.no
• Free service


Quora

• Super Q&A site
• Establish and gain
expertise
• Top thoguht leadedrs
online are there
• Former FB exec
• http://www.quora.com/
• Free service


Gist

• Curated business
development
• Connect to your email
• Just purchased by RIM
• All you contacts in one
place
• Stay up on prospects
• http://gist.com/
• Free service


Smile if you liked it!

The MarketingSavant Group
888.989.7771
dana@marketingsavant.com


1 free social media audit +
1 free ½ hour of recommendations
and consulting

www.marketingsavant.com/helpme

About
The MarketingSavant Group
The MarketingSavant Group is a specialist company that focuses on developing our clients into the preeminent thought leaders
and trusted advisors in their industry. Through our thought leadership marketing approach and deep experience in digital and
social media marketing we do extraordinary work for B2B clients to move your entire organization beyond the competitive realm
and into the unique niche of industry thought leader. We focus on genuine organizational transformation through marketing,
innovation, intellectual capital development and not on producing a campaign that’s merely a quickly forgotten flavor-of-the-
month tool.

MarketingSavant helps clients leverage thought leadership and social media marketing through precise strategy development,
targeted user-centric research, expert resource engagement for content creating and distribution, all using our proprietary
Thought Leadership Marketing methodology.

Like the thought leading clients we work with and in the spirit of the social media tools we employ, MarketingSavant is a
transparent, honest, professional, credible, driven, responsive, hard working, open-minded, and results-oriented team that serves
our clients with the utmost integrity and respect and treat their business and success as our own. Our value-forward approach
means that our first priority is delivering wisdom to our clients and prospects to make us all better marketers and servants to the
customers who trust us.

We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business-to-Business
market sector. Our approach and our philosophy are to always put altruism before capitalism. We do well by doing good, and we
like to work with clients who share our philosophy.

MarketingSavant’s offerings range from thought leadership strategy development, training and workshops, campaign
management, customer community development and anything else that helps to position you as the preeminent thought leader
in your industry. Contact us if you’re interested in become your industry’s thought leader!


MarketingSavant Has Served:
 Intel • American Marketing Association
 Chubb Insurance • Business Marketing Association
 Bayer Pharmaceuticals • American Advertising Federation
 American Cancer Society • Direct Marketing Association
 Quad/Creative • Association of IT Professionals
 Emerson, Inc. • Midwest Jewelers Association
 Krueger International • Chicago Area Direct Marketers
 McCain Foods • Trade Show Exhibitors Association
 Miron Construction, Inc. • Just Between Us
 Center for Sales Strategy • Herzing College
 PROMO Marketing Conference • St. Norbert College
 Internet Retailer Conference • University of Northern Illinois
 Seybold 365 Conference • Decision Sciences Institute
 The Golomb Group • Madison Area Technical College
 SRI Conferences • Mountain State University
 Northlich • Pheedo, Inc.
 Imaginasium • Adams Magnetic
 E-Marketing Learning Center of Erie, PA • Nicolet National Bank
 Life Meets Work • Green Bay Chamber of Commerce
 WSPRA • Fond du lac Area Chamber of Commerce
 NCMPR • Perfect Patients Pty Ltd.
 Betuitive Marketing, Inc. • WE Energies


On Target Social Media Advice!

Since 2003, The MarketingSavant
Group has trained over 3000 top
level marketers on how to use
social media for marketing and has
influenced the success of dozens of
social media marketing projects.

We have also helped thousands
more through our whitepapers, e-
books, articles and interviews on
social and emerging media
marketing tools.

Why MarketingSavant?

• Deep Experience • Highly Regarded
– Our founder began teaching HTML – MarketingSavant’s Dana VanDen Heuvel is
a sought-sought after speaker and
programming in 1995 and has been consultant in the areas of thought
active in Internet Marketing and social leadership, social media and marketing
media ever since. technology.
• Wide Recognition • Thought Leadership
– MarketingSavant’s Dana VanDen Heuvel – The MarketingSavant Group has published
many articles and whitepapers along with
has been featured in over 30 articles in several e-books, including:
a dozen publications on marketing and • Marketech: The Guide to Marketing
social media. Technology (2 editions)
• Consulting-led • MySpace, YourSpace & TheirSpace
Guide to Social Networking
– We’re not an ad agency. In fact, we’re a • Marketing in a Downturn: Recession-
consulting shop with passionate leader Proof Strategies for Smart Marketers
who loves the intersection of thought • 30 Marketing Ideas in 30 Days –
leadership marketing, social media, Entrepreneurs DIY Marketing Guide
helping the insurgent marketer win the
business.


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