Downloaded 30 times
Uploaded bySet2Close
Social Media Crash Course in Personal Branding
The document outlines a crash course in leveraging social media for personal branding, emphasizing the importance of passion, goal setting, and building valuable relationships. It provides key strategies for effective engagement on various platforms, utilizing tools like Twitter and Hootsuite, and includes a 10-point profile scoring system for assessing online presence. Additionally, it suggests steps to establish a strong personal brand and offers resources to enhance visibility and engagement.
More Related Content
Similar to Social Media Crash Course in Personal Branding
Social Media Crash Course in Personal Branding
- 1. A Crash Coursein Social Media for Personal Branding
- 2. Agenda Why socialmedia for personal branding? Which networks to be on and why? How to take advantage of these networks? Which tools can help you build your brand?
- 4. Keys to PersonalBranding Success • Make sure you’re passionate • Define your personal goals • Create value-added relationships • Create a tribe – Seth Godin • Connect with influencers
- 5. EXERCISE 1. Writedown 1-2 things you’re passionate about. 2. Write down 3-5 keywords that relate to these passions. 3. Find and write down the highest authority in the space you’re passionate about. 4. Find and write down 3 leaders or influencers in the space. 5. Connect or follow them on their social networks.
- 6. 4 Key PersonalBranding Networks
- 9. Benefits: • Youronline CV • Find and follow potential employers How to use it: • Be active in groups • Share articles and blogs – yours and others • Personalize your connection requests every time you send • Connect with recruiters and follow prospective companies
- 12. 10-Point Profile ScoringSystem 1. Profile exists, has picture? 2. Updated/improved headline? 3. Summary exists? 4. Summary - built out and in 1st person? 5. Attached to current employer company page? 6. Member of 5 groups or more? 7. 5 recommendations or more? 8. Post at least 1 update in last week? 9. 500+ connections? 10.Contact information - phone, e-mail?
- 14. Why use it: • Recruiters are using Twitter • Social learning is very easy – create a PLN • Authenticity – mix of work & play What to do: • Profile - use a professional picture • SEO - use hashtags & keywords in your profile • Get involved in your niche’s hashtags • Connect with influencers and add value to conversations
- 16. How to getstarted • Create a Twitter handle at twitter.com • Find and follow 25 influencers in your space • Retweet one of them once a day. • Tweet “good advice” in reply to one of their tweets per day. • Find and tweet information using industry hashtags. • Info tweets should contain a link, 1-2 hashtags, and be as succinct as possible
- 19. Benefits: • Demonstratesyour knowledge • Gives credibility to your CV • Stand out from peers • Have substance when hiring managers do searches How to use it: • Professional writing about your niche • Relevant to your audience • Reference other people and resources
- 21. Do you knowthis guy’s story?
- 22. Benefits: • Recruiterslove to check this (Instagram too) • Shows your personality more than the others How to use it: • Clean up your profiles (pics and immature posts) • Review and set up your privacy settings accordingly • Like prospective company pages • Actively comment and like posts to establish familiarity
- 23.
- 24.
- 25.
- 26.
- 27.
- 28.
- 29.
- 30. TOOLS TO FINDCONTENT & INFLUENCERS
- 31.
- 32.
- 33. Next Steps Part1 Part 2 • Join and set up accounts at these networks. • Start listening. • Start engaging. • Follow best practices. • Be consistent. • Use tools to help find content to share and write on. • Use tools to help you schedule messages. • Create an about.me page. • Use BrandYourself to gamify your personal brand.
Editor's Notes
- #2 Your social media presence has a vital part to play in your personal employment brand and your interactions with potential employers. Think of it like your digital footprint that presents to potential employers what you’re about and why they might want to employ you. But much like a real footprint your personal, and social, employment brand is an ever moving thing.
- #7 More recruiters and employers are using social tools to search for job candidates. To the point where they can search sites like Facebook and LinkedIn for people in particular areas, which particular interests who like particular brands. Its important that you have a presence on the platforms that potential employers are using. Remember your digital
- #10 Asynchronous communication Individualistic knowledge sharing. Share detailed advice and experience (4000 characters). Time delay. More time to read and reflect on discussions. Might only check discussions once a day/week/month. Restriction/discernment for connections Discussion focused on particular groups or contacts
- #15 Twitter is a great way to share information, articles and ideas and likewise have them shared with you. The key thing that distinguishes Synchronous communication. Collective knowledge sharing. Share short sharp thoughts. More akin to sound bites (140 characters). Requested information is available right there right now. Less time to read and reflect (but also less to read and reflect on) Constant stream of information. Check more regularly. Less discerning followers. Tweets can come from any number of people followed. Wide scope of topics. Principles of setting up your profile, including: Picture Key words Link to your blog site or linkedin profile Great profiles Bad profiles
- #20 Content – what kind of material will you post Context – where will you post it – what are the most appropriate platforms. Connect – who will you connect with An easy way to find this out is to search for people in the industry you are looking to work with and see what they are posting, where they are posting it.
- #22 And not forgetting face book. - Check your privacy settings
- #23 Asynchronous communication Individualistic knowledge sharing. Share detailed advice and experience (4000 characters). Time delay. More time to read and reflect on discussions. Might only check discussions once a day/week/month. Restriction/discernment for connections Discussion focused on particular groups or contacts