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Social media creates social power
- 1. T H ATI T C A N B E U S E D B Y O R S E L F - O R G A N I Z I N G G R O U P F O R A C O M M O N G O A L T H E R E A L P O W E R O F S O C I A L M E D I A I S A N Y P E R S O N 1
- 2. S O CI A L M E D I A P L AT F O R M S H AV E A L R E A D Y B E E N U S E D F O R S O C I A L G O O D , S U C H A S S U C C E S S F U L LY 1 E M P O W E R I N G C I T I Z E N S , O R G A N I Z I N G C O M M U N I T Y A C T I V I S M , & C O O R D I N AT I N G I N E M E R G E N C Y S I T U AT I O N S .
- 3. M O RE O F T E N T H A N N O T T H I S TA K E S T H E F O R M O F S U P P O R T I N G & P R O M O T I N G A C A U S E O N S O C I A L M E D I A , B U T I T C A N I N C L U D E A R A N G E O F A C T I V I T I E S “ C L I C K T I V I S M ” I S T H E U S E O F D I G I TA L M E D I A F O R FA C I L I TAT I N G & .S O C I A L C H A N G E A C T I V I S M - C L I C K T I V I S T. O R G 3
- 4. 4 3 S O CI A L M E D I A H A S B E C O M E A P O W E R F U L & E S S E N T I A L T O O L F O R C O N N E C T I N G C A U S E S W I T H T H O S E W H O M I G H T S U P P O R T T H E M . T H E R E A L I T Y I S , O V E R E X P O S U R E I S N E C E S S A RY F O R C O N S TA N T I N F O R M AT I O N . I T TA K E S 7 T O 8 E X P O S U R E S T O M O T I VAT E S O M E O N E T O TA K E A C T I O N .
- 5. “ D ES P I T E T H E O F T- R E P E AT E D C L A I M T H AT AWA R E N E S S D O E S N O T H I N G , I T A L M O S T A LWAY S D O E S S O M E T H I N G — S O M E T H I N G S M A L L , P E R H A P S , B U T S O M E T H I N G M E A S U R A B L E . ” 3- C A I T L I N D E W E Y
- 6. T H ATS O C I A L M E D I A M A K E S I T A L L T O O E A S Y T O A P P E A R E N G A G E D I N I M P O R TA N T I S S U E S W I T H O U T TA K I N G A N Y R E A L A C T I O N C R I T I C S A R G U E T H AT G E T T I N G I N V O LV E D I N A C H A R I T Y T H R O U G H FA C E B O O K O R T W I T T E R M E R E LY C R E AT E S A N I M P R E S S I O N O F S U P P O RT . 5
- 7. 5 B U TI T D O E S N ’ T H AV E T O B E T H AT WAY. A N U M B E R O F G R O U P S H AV E F O U N D WAY S T O O P E R AT E E F F E C T I V E LY I N T H E D I G I TA L S P H E R E .
- 8. A S IT H A S N E A R LY 5 0 0 M I L L I O N M E M B E R S W H O S P E N D M O R E T H A N 5 0 0 B I L L I O N M I N U T E S A M O N T H O N T H E S I T E . 2 FA C E B O O K I S A M A J O R S O U R C E F O R P R O M O T I N G A WA R E N E S S S U C C E S S F U L LY
- 9. M A KI N G T H E AV E R A G E U S E R C R E AT E 7 0 P I E C E S O F C O N T E N T A M O N T H T H O S E U S E R S S H A R E M O R E T H A N 2 5 B I L L I O N P I E C E S O F C O N T E N T E A C H M O N T H 2 2
- 10. 5 2 %P E O P L E G O O N L I N E T O D I S C U S S W H AT ’ S O N O U R M I N D S , & A M O N G M I L L E N N I A L S , I T ’ S 7 1 % . A M E R I C A N S A G E D 1 8 & O L D E R S P E N D A B O U T A N H O U R A D AY O N T H E I N T E R N E T O N T H E I R C O M P U T E R S , A N D AT L E A S T A N O T H E R H O U R O R S O A C C E S S I N G A P P S A N D T H E W E B 5 5
- 11. H O WE V E R , O F T H E 7 0 % W H O S A I D T H E Y U S E D D I G I TA L M E D I A T O L E A R N A B O U T C H A N G E S T H E Y C A N M A K E I N T H E I R L I V E S T O C R E AT E P O S I T I V E S O C I A L O R E N V I R O N M E N TA L C H A N G E , O N LY 2 5 % M A D E C H A N G E S .4 “ T H E G O A L O F C L I C K T I V I S M I S N ’ T T O S O LV E P R O B L E M S ; I T ’ S T O B R I N G AWA R E N E S S T O A C A U S E T H AT W E O T H E R W I S E W O U L D N ’ T K N O W A B O U T ” 3
- 12. B U TO R G A N I Z AT I O N S A N D A C T I V I S T S M U S T L E A R N T H AT I T ’ S N O T E N O U G H T O L A U N C H A H A S H TA G O R V I D E O M E M E A N D H O P E I T G O E S V I R A L . T H E R E M U S T B E A P L A N T O E N G A G E S U P P O R T E R S O N C E T H E Y ’ V E C L I C K E D A N D K E E P T H E M E N G A G E D A F T E R T H E H A S H TA G S T O P S T R E N D I N G . 4
- 13. S O CI A L M E D I A I S T H E G R E AT E S T T O O L E V E R I N V E N T E D T O M O B I L I Z E R E S O U R C E S I N T I M E S O F N E E D A N D A S A C ATA LY S T T O G A I N T H E AT T E N T I O N O F S E E M I N G LY U N R E L AT E D P E O P L E B E H I N D A C O M M O N C A U S E O R I S S U E . 7
- 14. 4 I N VI S I B L E C H I L D R E N L A U N C H E D A N O N L I N E V I D E O D E S I G N E D T O S TA R T A S O C I A L M O V E M E N T A G A I N S T A F R I C A N C U LT A N D M I L I T I A L E A D E R J O S E P H K O N Y.
- 15. 4 T H EC A M PA I G N ’ S S TAT E D G O A L WA S T O H AV E H I M C A P T U R E D A N D R E M O V E D F R O M P O W E R B Y T H E E N D O F T H E Y E A R . T H E V I D E O W E N T V I R A L A N D R E A C H E D 1 0 0 M I L L I O N V I E W S I N 6 D AY S .
- 16. 8 T H ER E H AV E B E E N M A N Y O T H E R S U C C E S S F U L S O C I A L M E D I A M O V E M E N T S A S W E L L … # I C E B U C K E T C H A L L E N G E : R A I S E D R E C O R D - B R E A K I N G F U N D S F O R T H E A L S A T H A N K S T O T H E G R A S S R O O T S A WA R E N E S S C A M PA I G N W H I C H W E N T V I R A L # A R A B S P R I N G : B R O U G H T AT T E N T I O N T O P R O T E S T S A N D U N R E S T I N C O U N T R I E S F R O M T U N I S I A T O S Y R I A # F E R G U S O N : C A L L E D F O R A WA R E N E S S O F P O L I C E B R U TA L I T Y A N D T H E R A C I A L D I V I D E I N M I S S O U R I
- 17. O N EO F T H E M O S T P O W E R F U L A S P E C T S A B O U T S O C I A L M E D I A I S T H AT I T P R O V I D E S A N E N V I R O N M E N T & M E D I U M F O R P E O P L E T O E X P R E S S T H E M S E LV E S I N D E P E N D E N T LY, A N D Y E T F I N D C O M M U N I T Y. 8
- 18. T H IS “ H A S H TA G U N I T Y, ” I S A S R E A L & A S P O W E R F U L A S A G R O U P O F P E O P L E P H Y S I C A L LY G AT H E R E D I N T H E S A M E S PA C E . 8 I T C A N E D U C AT E , H E A L & P R O V O K E C H A N G E B Y S H E E R S T R E N G T H O F V O C A L N U M B E R S 8
- 19. 7 I N1 0 A M E R I C A N Y O U N G A D U LT S I S A S O C I A L A C T I V I S T 9
- 20. S O CI A L M E D I A A C T I V I S T S U B C U LT U R E S H AV E M AT E R I A L I Z E D A S A V I TA L N E W S PA C E O F P O L I T I C S & C U LT U R E I N W H I C H A W I D E D I V E R S I T Y O F I N D I V I D U A L S & G R O U P S H E L P T O P R O D U C E N E W S O C I A L R E L AT I O N S & F O R M P O S S I B I L I T I E S 1 0
- 21. S O CI A L M E D I A I S S O C I A L P O W E R H O W W I L L Y O U U S E Y O U R S ?
- 22. W O RK C I T E D 1. Bresciani, Sabrina, and Andreas Schmeil. "Social Media Platforms for Social Good." 2012 6th IEEE International Conference on Digital Ecosystems and Technologies (DEST) (2012): 1-6. Queen's University Libary. Web. 1 June 2016. 2. Rosen, Jeffrey. "The Web Means the End of Forgetting." The New York Times. The New York Times, 24 July 2010. Web. 01 June 2016. 3. Sharma, Ritu. "Stop Pouring Ice on Clicktivism." The Huffington Post. TheHuffingtonPost.com, 20 Oct. 2014. Web. 01 June 2016. 4. KIELBURGE, CRAIG, and MARC KIELBURGE. "A Click Is Not Enough to Have Impact on World." Canoe.com. N.p., 10 Apr. 2015. Web. 01 June 2016. 5. Stern, Caryl M. "In Praise of Clicktivism." The Huffington Post. TheHuffingtonPost.com, 31 May 2015. Web. 01 June 2016.
- 23. W O RK C I T E D 6. Gulati, Daniel. "Our Dangerous Obsession with External Recognition." Harvard Business Review. N.p., 10 Dec. 2013. Web. 01 June 2016. 7. Garst, Kim. "Social Media as a Catalyst for Social Change." The Huffington Post. TheHuffingtonPost.com, 03 July 2013. Web. 05 June 2016. 8. Sharma, Ritu. "Social Media as a Formidable Force for Change." The Huffington Post. TheHuffingtonPost.com, 12 Jan. 2015. Web. 01 June 2016. 9. Tsakiri, Mariana. "The Future Of Social Activism - INFOGRAPHiCs MANiA." INFOGRAPHiCsMANiA RSS. N.p., 24 June 2012. Web. 01 June 2016. 10.Kahn, R., and D. Kellner. "New Media and Internet Activism: From the 'Battle of Seattle' to Blogging." New Media & Society 6.1 (2004): 87-95. Web. 01 June 2016. 11.Lee, Erin. "How Effective Is Social Media Activism?" The Dartmouth. N.p., 12 Feb. 2016. Web. 1 June 2016.
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- 25. W O RK C I T E D - I M A G E S 11. Louis, Petit. #HASHTAG. Digital image. Flickr. N.p., 25 Jan. 2014. Web. 1 June 2016. 12. Hubacher, David. Kony 2012. Digital image. Flickr. N.p., 12 Mar. 2012. Web. 1 June 2016. 13. D'Agodtino, David. KONY 2012. Digital image. Flickr. N.p., 22 Apr. 2012. Web. 1 June 2016. 14. Murphy, William. Kony 2012 - Invisible Children. Digital image. Flickr. N.p., 21 Apr. 2012. Web. 1 June 2016. 15. Coghlan, Michael. Lots of Hash. Digital image. Flickr. N.p., 26 June 2011. Web. 1 June 2016. 16. Krause, Timothy. Fist Pump at Occupy Wall Street. Digital image. Flickr. N.p., 17 Sept. 2012. Web. 1 June 2016. 17. Melin, Alf. Anonymous. Digital image. Flickr. N.p., 11 Feb. 2012. Web. 1 June 2016. 18. Robidoux, Jill. Anonymous. Digital image. Flickr. N.p., 10 Feb. 2008. Web. 1 June 2016. 19. Blue, Fibonacci. Black Lives Matter March for Tania Harris. Digital image. Flickr. N.p., 17 Apr. 2015. Web. 1 June 2016. 20. Jones, Donnie Ray. Reese, Hacker. Digital image. Flickr. N.p., 7 Sept. 2014. Web. 01 June 2016.