Social Media Etiquette for Students
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The document discusses social media and provides tips for using different platforms appropriately and effectively. It addresses using LinkedIn, Facebook, Twitter, and other sites for networking, sharing expertise, finding friends, and building a personal brand. The document emphasizes maintaining a professional presence, not oversharing personal information, and avoiding inappropriate posts that could damage one's reputation. Tips are provided on privacy settings, clean communication, and drawing boundaries for social media use.
Social Media Etiquette for Students
- 1. Social Media and YouLisa Du Bois LowAssoc. Director, Digital Communications & Emerging MediaTexas Tech University@ldlow
- 2. Who Are You?TwitterNetworking, breaking news, knowledge base/resourcesLinkedInNetworking, exchange expertise, increase your visibility, special interest groupsBlog/WebsiteShowcase your talentsFacebookPersonal space@ldlow
- 3. Where are you?Geo-based:Yelp, FB Places, Foursquare & FoodspottingVirtual tips, discounts and recommendationsFind and connect with friends@ldlow
- 5. Build and Protect Your Personal BrandWhat are your goals?
- 7. What are you willing to share and with whom?
- 8. Form a support network!@ldlow
- 9. Social Media & You: Dress To ImpressLinkedInFormalAll professional, all the time. Your virtual resume.FacebookBusiness CasualKnow your friends: it’s a company picnic and neighborhood block party rolled into one.TwitterBusiness CocktailDazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes.@ldlow
- 10. Don’t Bring Social Media to the PartyGot my drunk text on, I’ll regret it in the mornin’, but tonight, I don’t give a I don’t give a I don’t give a@ldlow
- 12. Do you tweet?Keep it clean. Don’t be snarky.Remember if you mention someone, they are probably listening.Tweet: 140 characters or less@: Sends a tweet directly to another twitter user (public)DM: Sends a tweet directly to another twitter user (private)RT: Retweet someone's tweetHashtags: The # symbol is used to mark keywords or topicsFind interesting TweetsConnect with like-minded TweepleVirtually attend conferences and events without leaving your office@ldlow
- 13. Voice your concern or opinion, then move along.Take a breath, count to 10, play angry birds.Remember, brands are run by real people.Ask yourself if you would feel comfortable making your comments face-to-face.Don’t be a troll.
- 14. Lock and Load!http://chronicle.com/blogs/profhacker/six-steps-for-checking-your-facebook-privacy/30402Step 1: AcceptanceStep 2: Check your settings and TOSStep 3: Stay informedStep 4: Know thy friendsStep 5: Have a planStep 6: Rinse & Repeat@ldlow
- 15. O crap. My Parents Joined Facebook.All kinds of awkward…@ldlow
- 16. O crap. My Parents Joined Facebook.Good for some laughs, though!@ldlow
- 17. Draw the line, or someone else will draw it for you.
- 18. Discussion
Editor's Notes
- #2: Who I am, who are you?
- #3: PRWise, MarketingProfs, Ragan, FastCompany, Social Media Today, eMarketer Daily, Ad Age
- #7: What are the rules? What not to wear? Rants, blurts, Think twice and cool off before you post.
- #9: As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?
- #10: Mashable.com has how-to guides on all social media platforms.
- #11: Twitter has a dark side, too.
- #12: As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?
- #13: Platforms to watch
- #14: Platforms to watch