Uploaded byAnn Walker Smalley
Social Media for Bremer Bank
This document provides an overview of social media and how organizations can use various social media tools. It defines social media as people using tools like blogs, videos, and sites like Facebook and Twitter to create and share content online. The document discusses many popular social media tools including blogs, microblogging, social networks, photo/video sharing, wikis, and their benefits for organizations. It provides tips for organizations on how to participate in social media, including starting with personal interests, listening first, finding people to follow, and developing a plan with goals and resources. It stresses the importance of regular evaluation to determine what is working.
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Social Media for Bremer Bank
- 1. What is SocialMedia? And does it matter?
- 2. About Me Director, Metronet •Librarian • Project Manager for 23 Things On a Stick/More Things On a Stick Prior to Metronet • Consultant to libraries on special projects • Worked with various MN non- profits
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- 4. The social me Minn23 on Delicious @annws Nings (Social Networks) http://anncomments.blogspot.com
- 5. More… Wikis http://metronetpresentations.pbworks.com/
- 6. In the beginningof the Web • Static Web sites • Source of information/simple answers • Limited media--photos & illustrations • One-way communication • Needed design & coding skills • Access to a server Image: 'Macintosh SE' www.flickr.com/photos/51512551@N00/3359491617
- 7. In Web 2.0 • Social & Interactive • User-generated content • Encourages & facilitates communication • Collaborative • Tools for productivity & online “cloud” of apps • Tools for creation & communication • Hosted services
- 8. The new socialWeb 2.0 tools to make it easier • Communicate • Create • Collaborate • Connect Image: 'motion gears -team force' www.flickr.com/photos/17258892@N05/2588347668
- 9. What Is SocialMedia? Social media is people using tools (blogs video) and sites (facebook twitter) to create and share content. It is the new way to connect and converse online.
- 10. Why It Matters •Changing how people communicate, create, & interact • Word-of-mouth via these tools is powerful • It’s affordable And…. • Everybody’s doing it…and not just who you think
- 11. 78% of peopleare reading blogs, an increase from 66% in the previous study 48% of the people surveyed listen to podcasts Image: 'Gathered for the IHR Headphone Roundup' www.flickr.com/photos/95601478@N00 /193617487 Image: 'Morning in the Spengler household' www.flickr.com/photos/74105777@N00/78600196
- 12. 83% of peopleare watching online video 57% of internet users are members of social networks Image: 'My social network' mage: 'online video ecology; in a grid' www.flickr.com/photos/49503019876@N01/1804295568 www.flickr.com/photos/63313714@N00/3256724981 Data Source: Universal McCann- Power To The People - Wave3. March 2008
- 14. It is Expected… Allorganizations are expected to be part of the online community. Build your online presence & identity as a credible expert person/organization. Image: 'Blue Mountain Center (September 2007)' www.flickr.com/photos/73218431@N00/1693341532
- 16. Some of theTools Today’s Tools Other Tools • Blogging • Podcasts • Microblogging • TodaysMeet • Social Bookmarking • Social networks • Event/calendar sites • Video sharing • Screencasting • Photo/Video sharing • & thousands more • Wikis • http://www.go2web20.net/ Image: 'Pablo's cubism period began at three' www.flickr.com/photos/73645804@N00/2475349116
- 17. Blogs • Regularly updated Web sites that usually contain links and comments • Accepted as a source of news, information, & other content • Allow interaction through comments • Sort of the new Web newsletter--but anyone & everyone can have one • Most recent posts first • More than 1,000,000 posts to blogs each day Image: 'We â™ blog' ¥ www.flickr.com/photos/11583872@N00/167783571
- 18. Ways to UseBlogs • Update frequently with hyperlinks to deeper info and resources • Provide news & information to constituents http://redcrosspdx.blogspot.com/ • Involve staff and take advantage of their info & expertise • Recruit & involve volunteers • Document volunteer contributions • Keep constituents informed http://www.tsa.gov/blog • As a place for constituents to comment and contribute • Report back from an event • Testimonials from clients, volunteers, donors…
- 19. Doing It Right • Establish an identity • Update frequently • Friendly tone • Authentic • Informative • Encourage comments • Be responsive to comments Image: 'Right Button' www.flickr.com/photos/35468141611@N01/85977206 耀
- 20. Popular Blogging Tools http://www.blogger.com/ http://wordpress.org/ http://www.typepad.com/ http://www.tumblr.com/
- 21. Twitter • IM/Micro-blogging toolthat asks one simple question - What are you doing right now? • Posts are 140 characters • You follow your friends • Read/Tweet on IM, mobile text, or the Web
- 22. Ways to UseTwitter • Stay connected at conference to find better sessions • Follow others at conferences with # • Industry gossip • Pointers to resources, blog posts • Drive traffic web page/blog or comments • Ask a question, get an answer • Get referrals for products, locations, movies, whatever • Ad hoc collaborations • Sending reports in an emergency • Getting/sending news
- 23. What to Tweet • Announce a new blog entry • Random facts about organization or cause • Research releases • Event reminders • Breaking news • Reply to others’ Tweets • Re-tweet interesting tweets
- 24. Good Tweets • Informative • Useful news • Entertaining • Make sense in 140 characters • Ask • Answer • Share Image: 'Tweet and Toot Cover' www.flickr.com/photos/45097561@N00/2902947614
- 25. Social Networks Online Communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. People may visit a lot of sites, but for many, their social network is their online life. From Wikipedia Image: 'Communication' www.flickr.com/photos/44586678@N00/1459055735
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- 27. • Features likeFacebook/MySpace with your pet as the focus • Games, prizes, sharing….
- 28. Nings • Focus aroundone interest or topic • Can be open or invite only • Users have same options--posting, email, blogs, updates, etc.-- as in other networks • Ning.com
- 29. Ways to UseSocial Networks • Establish a simple Web presence • Promote specific actions or petitions • Consolidate existing, unofficial social networks related to your organization • Connect supporters already using social networks • Encourage & respond to feedback quickly • Informal outreach & communication Image: 'my friendwheel' www.flickr.com/photos/40571485@N00/658281511
- 30. Image Sharing Video & Photos • Sites that allow users to upload and organize photos or videos • Users can share their photos and videos with only people they choose or with the world • Viewers can comment on photos/videos • Users have (some) control over how photos and videos are used Image: 'Scrapbook page, 1986' www.flickr.com/photos/31794493@N00/3260237814
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- 32. Other Photo/Video Sites www.vimeo.com http://blip.tv/ Even more • Shutterfly • Snapfish http://photobucket.com/ • Kodak Gallery • SmugMug
- 33. Ways to UsePhoto/Video Sharing • Share organization/staff photos • Create slide shows to embed elsewhere • Share conference keynotes • Host photos for use in newsletters and other publications • Find others’ photos for your use (Creative Commons)
- 34. Wikis A wiki isa collection of Web pages designed to enable anyone with access to contribute or modify content. Wikis are often used to create collaborative Web sites and to power community websites. From Wikipedia Image: 'Where to Find a Good Wiki' www.flickr.com/photos/37996646802@N01/1627257
- 35. Characteristics of aWiki • Collaborative--members can upload, edit, comment • Multimedia--embed photos, videos, slide shows, podcasts • Multiple pages with navigation features • Public or private • No HTML knowledge required (usually) Image: 'Wiki' www.flickr.com/photos/35237092540@N01/3275981110
- 36. Ways to UseWikis • Collaboration--proposals, curriculum, documents… • Project management —conference, event, fundraising… • Web page • Deliver content for CE or other event • Knowledge base for staff, practioners, others • Intranet for staff—policies, procedures, schedules…
- 37. Wiki Tools http://pbworks.com/ http://www.wetpaint.com/ http://www.wikispaces.com/ http://tinyurl.com/63vvq
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- 39. Similarities of theSocial Tools • Promote communication • Interactive • Collaborative • User-generated content • Can embed results in other tools--blog, Web sites… • Easy to learn • Easy to use • Ever-evolving • Free for at least basic features Image: 'Puzzle' www.flickr.com/photos/95148379@N00/2982163921
- 40. Rules of SocialMedia • You can’t control the conversation; be willing to give up control • Listen to your constituents • Get involved--build relationships • Ask questions to encourage engagement • Be honest & be authentic; no made up names or profiles • Think long term--it’s a commitment Image: 'Puzzle' www.flickr.com/photos/95148379@N00/2983020562
- 41. Social Media isNot for You if… • You think it’s a waste of time • The Internet in general is a mystery • You don’t already have a dynamic Web presence • You don’t know why you would use it • You don’t have a lot to say about your organization • You expect immediate results • You can’t commit the time & energy it will take • You don’t like change
- 42. Getting Started inSocial Media
- 43. The Key You can't understand the social media tools and sites like Twitter, Facebook, and blogging just by reading articles or reports about them…. Image: 'Login' www.flickr.com/photos/13957977@N02/2460905893 耀
- 44. You need toParticipate • Read blogs • Create a blog • Join Twitter to follow people & tweet • Join a social network & participate • Explore photo & video sites • Upload your photos • Make stuff w/photos • Explore & edit a wiki Image: 'weekend07_04.jpg' www.flickr.com/photos/67561937@N00/505772429
- 45. Start with aPersonal Interest • Read & comment on blogs that cover your hobby • Browse photo sites as you plan your vacation • Watch YouTube and read the comments • Set-up a wiki to play Image: 'looking up' www.flickr.com/photos/53611153@N00/255775613
- 46. Do 23 ThingsOn a Stick http://23thingsonastickblogspot.com http://morethingsonastick.pbworks.com Easy way to play & learn.
- 47. Ready for nextjump-- organizational research & planning Image: 'Faded Hop scotch set at my old elementary school' www.flickr.com/photos/69831536@N00/411038015
- 48. Organizations don’t haveto participate in every social media platform Image: '234 social media marketing examples' www.flickr.com/photos/31884970@N00/2909140600
- 49. Pick 1 or2 • Do your research • Understand the tool’s strengths • Understand its limits • Set up accounts to participate
- 50. Start by Listening •Search for keywords on Twitter, subscribe to search results with RSS, follow people
- 51. Find People toFollow http://wefollow.com/ Search keywords to find people • Nonprofits • Minnesota • Hunger • Banker Start following Start tweeting
- 52. Facebook Research • Arethere others like you on Facebook? • What are they doing? Groups, Pages, Causes? • Do they have many fans? • What are the discussions? Image: 'Facebook HQ' www.flickr.com/photos/87267387@N00/691552110 藳
- 53. Once you arecomfortable with the tools & communities You are ready to use them or advise others how to use them Image: 'looking up' www.flickr.com/photos/53611153@N00/255775613
- 54. Resources to MakeIt Happen • Willingness to try something new • Administration support • People who can write & engage • Time to plan, write, evaluate, adjust • Commitment to keep it going • And the biggest resource… Image: 'bright paperclips' www.flickr.com/photos/63943575@N00/9984261
- 55. Time, time &more time • 5 hours/week to start listening • 10 hours/week to participate • 10-15 hours/week to generate buzz • 20+ hours/week to build community • May take anywhere from 3-6 months to see results Source Beth Kanter http://beth.typepad.com/ Image: 'Curioso elemento el tiempo' www.flickr.com/photos/51597402@N00/2744390812
- 56. Make a Plan • What is your goal--what do you want to happen & when • Who is involved • Is everyone on board • Is someone in charge • Policies on who & what Image: 'I have a plan. (186/365)' www.flickr.com/photos/26582481@N08/3234624436
- 57. Who are youtalking to? • Who is the audience you want to reach • Where is your audience-- Facebook, Twitter, or somewhere else • What do you want to say • Who will say it • How will you say it • How often will you update Image: 'Alphabet 05' www.flickr.com/photos/49968232@N00/89097084
- 58. What Are YouSaying? • Audience-focused, not organization-focused • Here are results from our work • This is what it means to you/what you can do (send money, volunteer, contribute) • This is what your money, volunteering, contribution means Image: 'BarCamp AMS 2005 Opening - 35' www.flickr.com/photos/35034347371@N01/54381130
- 59. Evaluate Regularly • What have we learned? • What is working? • Have we seen results? • Should we change anything? • Do we still want to do this? Image: 'Pressure Gauge' www.flickr.com/photos/58685748@N00/130693756
- 60. How will youmeasure results Outputs are easy • For blogs: how many views, unique visits, time spent on page, comments • For Twitter: Followers, re- tweets of your posts, replies • For Facebook: Fans, comments, discussions Image: 'Free coiled tape measure healthy living stock +photo+Creative+Commons' www.flickr.com/photos/40645538@N00/3209939998
- 61. Harder to MeasureImpact Did using social media make a difference? What were your goals? • More visibility? • Improved profile in community? • More volunteers? • Greater community engagement? • More donations? Image: '27' www.flickr.com/photos/86176561@N00/34493476
- 62. Jump In &Have Fun! www.flickr.com/photos/88637726@N00/904035517
- 63. Metronet Ann Walker Smalley 651/646.0475 [email protected] @annws metrolibraries.net metronetpresentations.pbworks.com