Social Media for Business
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The document provides an overview of social media for business. It discusses the history of social media and its evolution from message boards and chat rooms to major platforms today. It then covers key aspects of a social media strategy for businesses, including establishing goals, learning about audiences, choosing appropriate channels, engaging with customers, and analyzing results. Throughout, it provides examples of how companies have successfully used social media to generate sales, help customers, and get customer feedback.
Social Media for Business
- 3. Before the Internet, " we used to gather to share our passions
- 5. Now, social media is…
- 6. Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications
- 7. Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications Earned Social Media (Pages and Feeds) Word of Mouth User Forums News, PR, Announcements Blogger Relationships
- 8. Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications Earned Social Media (Pages and Feeds) Word of Mouth User Forums News, PR, Announcements Blogger Relationships Owned Brand and Product Websites Mobile Brand and Product Websites Proprietary Mobile Applications Customer Care Services Proprietary Digital Content Proprietary Blogs
- 11. By the end of 2009, Dell had generated $6.5 million in sales from Twitter alone.
- 13. On April 8th, 2008, Frank Eliason set up a Twitter account to help Comcast users " in need.
- 14. On April 8th, 2008, Frank Eliason set up a Twitter account to help Comcast users " in need. Since then, Comcast has helped over 150,000 customers through Social Media.
- 16. Starbucks gave their consumers a voice
- 17. Resulting in over 50,000 product ideas
- 18. One message before Social Media…
- 21. One message after Social Media…
- 22. The message is distributed across Social Media channels…
- 25. We have reach like never before…
- 26. We have reach like never before… …where businesses can embrace their customers.
- 27. How can a business implement a Social Media Strategy?
- 29. 1. 2. 3. 4. WRITE DOWN Specific business Goals and Objectives
- 31. Learn about your audience: Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?
- 32. 3. Build
- 33. Choose your channels wisely THE CONVERSATION PRISM by Brian Solis & JESS3 (there are many!)!
- 34. Set Your Home Base Corporate site, Blog, ! Facebook Page, etc.!
- 36. Use Your Channels to Engage and" Drive Traffic
- 37. 4. Engage
- 39. Ask Questions Make sure you comment on today’s blog post to win two free 8ckets!
- 40. Ask Questions Check out our latest installment in our educa8onal video series and give us your thoughts! Bit.ly/xIf0 Make sure you comment on today’s blog post to win two free 8ckets!
- 41. Ask Questions What are your thoughts on our newest product? Likes/Dislikes? Check out our latest installment in our educa8onal video series and give us your thoughts! Bit.ly/xIf0 Make sure you comment on today’s blog post to win two free 8ckets!
- 42. Ask Questions What are your thoughts on our newest product? Likes/Dislikes? @Amanda_W – Thanks for reaching out! How can we help you today? Check out our latest installment in our educa8onal video series and give us your thoughts! Bit.ly/xIf0 Make sure you comment on today’s blog post to win two free 8ckets!
- 43. Choose the right team to engage
- 44. Choose the right team to engage Passion is a must!!
- 45. Participate
- 46. Participate (Get your hands dirty)!
- 48. Create a solid! content plan and stick with it! Timeliness and" Frequency
- 49. Transparency
- 50. Transparency Let your customers in to show your humanity!
- 51. Connect
- 52. Connect Be the conduit between your audience and valuable content ! and resources!
- 53. Relevance
- 54. Relevance Before you link to content, make sure it is relevant and adds value to your audience!
- 55. Connect Be the conduit between your audience and valuable, relevant content and resources! …and NEVER SPAM!
- 56. 5. Analyze & Optimize COURTESY OF SWIXHQ.COM
- 58. X 500,000,000+ Active Worldwide Users SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
- 59. 45,000,000,000 Pieces of content shared per month SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
- 60. 1,500,000 Local businesses with active Facebook pages SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
- 61. 5,300,000,000 Creating more than fans SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
- 62. Coca-Cola Fan Page – 14,000,000+ fans
- 63. 156,000,000+ " registered users SOURCE: TWEETREPORTS.COM – AUGUST 2010
- 64. 5.4 Billion+ updates per month SOURCE: TWEETREPORTS.COM – AUGUST 2010
- 65. 31% of users" follow a brand SOURCE: TWEETREPORTS.COM – AUGUST 2010
- 66. 7,800,000+ brand recommendations per month SOURCE: TWEETREPORTS.COM – AUGUST 2010
- 67. September 2010: 144,200,000 viewers SOURCE: COMSCORE.COM – OCTOBER 2010
- 68. Users: 100+ videos per viewer SOURCE: COMSCORE.COM – JUNE 2010
- 69. Most Searched: Google #1, YouTube #2
- 70. Social Media Tools and Applications
- 73. Update RSS Listen & Connect TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM Alltop AddThis MuckRack Tweetake Monittor TweetGrid Mr. Tweet Twitter Karma Refollow Twellow Wefollow
- 74. Update RSS Listen & Connect Image Tube Mogul Ustream JustinTV Twitcam Blip.TV Twitpic TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM Alltop AddThis MuckRack Tweetake Monittor TweetGrid Mr. Tweet Twitter Karma Refollow Twellow Wefollow
- 76. Reach Frequency and Traffic Influence Conversations and Transactions Sustainability Sentiment You can measure:
- 77. Alexa Blogpulse Compete InsideFacebook Quantcast Social Mention Technorati Twittermeter YouTube " Insight With tools like:
- 78. “Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made " every day that eventually " add up to a major shift.” - Jay Baer
- 79. Thank You! please vote it up by clicking below! If you liked it,
- 81. Vintage Computer image courtesy of Sunfox on Flickr → h#p://www.flickr.com/photos/sunfox/4260782551 Pink Dell image courtesy of Pink Sherbert Photography on Flickr → h#p://www.flickr.com/photos/40645538@N00/1482848501/ Reaching Hand image courtesy of Ivan Cabera on Flickr → h#p://www.flickr.com/photos/gatobito/2632268048 All logos or brand references are copyright of their respec8ve owners Hand in Hand image courtesy of mcdarius on Flickr → h#p://www.flickr.com/photos/mcdarius/4718225577 Old Paper Texture image courtesy of ImageAbstrac8on on Flickr → h#p://www.flickr.com/photos/45678931@N05/4246976601/ Listen image courtesy of b-‐learn on Flickr → h#p://www.flickr.com/photos/12445603@N00/27034367/ Audience image courtesy of Today is a Good Day on Flickr → h#p://www.flickr.com/photos/40055757@N00/3668051585/ Engage image courtesy of greekadman on Flickr → h#p://www.flickr.com/photos/99037763@N00/2314463032/ Child Ea8ng image courtesy of Mait Juriado on Flickr → h#p://www.flickr.com/photos/40326422@N00/4286069709/ Glass BoWle image courtesy of jk+too on Flickr → h#p://www.flickr.com/photos/11851864@N06/3661974157/ Concept and content developed by M80 (m80im.com) and Jon Thomas