Social Media for Entrepreneurs
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The document discusses social media for entrepreneurs. It defines social media as online media that allows users to participate in content creation. It notes that social media sites are now more popular than other websites, and users spend more time socializing online than seeking information. The document recommends that entrepreneurs listen to conversations, participate in social media, relinquish some control to enable discussion, and engage honestly. It suggests starting with Facebook, Twitter, blogs, YouTube and LinkedIn and connecting with target audiences.
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Similar to Social Media for Entrepreneurs (20)
Social Media for Entrepreneurs
- 1. Social Media for Entrepreneurs The Basics, and who to follow
- 2. About Paul Kortman Newaygo - The Stream 12 years - IT nerd 4 years - Digital Marketer Parallel Entrepreneur Social Media for Entrepreneurs @namtrok - Paul Kortman
- 3. Social Media Defined Social media is a type of online media that expedites conversation, aka it allows users to participate in the creation of the content. Social Media reflects off-line activities in an on-line environment Social Media for Entrepreneurs @namtrok - Paul Kortman
- 4. Social Media is people having conversations online Social Media for Entrepreneurs @namtrok - Paul Kortman
- 5. Why Should you Care? Social Media for Entrepreneurs @namtrok - Paul Kortman
- 6. Why Should You Care Top 10 most-visited Websites 2009 2010 google.com facebook.com mail.yahoo.com google.com facebook.com mail.yahoo.com 1.Social Media sites yahoo.com yahoo.com myspace.com youtube.com are more popular mail.live.com msn.com than any other youtube.com myspace.com website search.yahoo.com mail.live.com msn.com search.yahoo.com ebay.com bing.com Data is based on US visits for Janurary to November 2009 and 2010 Source: Experian Hitwise Social Media for Entrepreneurs @namtrok - Paul Kortman
- 7. Why Should You Care 2.Users spend more time being social online than they do seeking information Social Media for Entrepreneurs @namtrok - Paul Kortman
- 8. Why Should You Care 3.People are talking about you, your business, your field right now Social Media for Entrepreneurs @namtrok - Paul Kortman
- 9. Why Should You Care The Tools may change 4.Social Media as a concept is MySpace only going to Facebook become more pervasive The Concept will grow Social Media for Entrepreneurs @namtrok - Paul Kortman
- 10. Why Should You Care 1.Social Media sites are popular 2.Users spend more time on social media 3.People are talking about you 4.Social Media is becoming more pervasive Social Media for Entrepreneurs @namtrok - Paul Kortman
- 11. Stats Social Media for Entrepreneurs @namtrok - Paul Kortman
- 12. Stats - Facebook 600 Million Worldwide Users (10%) 155 Million US users (50%) 5 Million Michigan users (49.8%) source: socialbakers.com Social Media for Entrepreneurs @namtrok - Paul Kortman
- 13. Stats - Twitter 3 years, 2 months, 1 day --> 1 billion tweets 1 week --> 1 billion tweets 177 million daily tweets 460K new accounts/day source: twitter.com Social Media for Entrepreneurs @namtrok - Paul Kortman
- 14. Stats - YouTube >2 billion views/day 15 min/day - avg person 24 hrs uploaded/day source: website-monitoring.com Social Media for Entrepreneurs @namtrok - Paul Kortman
- 15. Stats - LinkedIn 101 Million users 41% female 44% US source: invisibleinkdigital.com Social Media for Entrepreneurs @namtrok - Paul Kortman
- 16. What should you do? Social Media for Entrepreneurs @namtrok - Paul Kortman
- 17. What should you do? 1.Listen Social Media for Entrepreneurs @namtrok - Paul Kortman
- 18. What should you do? 2.Participate Social Media for Entrepreneurs @namtrok - Paul Kortman
- 19. What should you do? 3.Relinquish Control The goal is not to control the conversation The goal is to enable, inform, inspire, educate Social Media for Entrepreneurs @namtrok - Paul Kortman
- 20. What should you do? 4.Engage Be honest They’ll see right through any spin Social Media for Entrepreneurs @namtrok - Paul Kortman
- 21. So Where do I Start Social Media for Entrepreneurs @namtrok - Paul Kortman
- 22. So Where do I Start Facebook Twitter Blog YouTube LinkedIn Social Media for Entrepreneurs @namtrok - Paul Kortman
- 23. Social Media & ROI Processes done online? Communications preformed online Support/Answer Questions online vs on phone Social Media for Entrepreneurs @namtrok - Paul Kortman
- 24. one more thing People connect with people We’re in this together Connect with your target audience Social Media for Entrepreneurs @namtrok - Paul Kortman
- 25. Thanks This Slide Show can be downloaded here: http://paulkortman.com/stream Paul Kortman paulkortman.com twitter.com/namtrok Social Media for Entrepreneurs @namtrok - Paul Kortman