SOCIAL MEDIA FOR FESTIVALS
Next steps with Twitter – Using Tags
WHAT IS A TAG
   Also known as a hash tag




                       #
WHAT ARE TAGS USED FOR?
 Using a word or short code preceded by # allows
  you to group Tweets together
 Good for conferences, gatherings, conversations

 Using a tag allows you to find others who are
  interested in the subject and helps you connect
#ETAG2013 – AN EXAMPLE
 At this year’s Edinburgh Tourism Action Group
  conference, the organisers spread the word about
  the conference and declared a tag #ETAG2013
 They included this in the joining instructions for the
  conference
 People attending the conference used the tag to
  tweet information
POWER OF A TAG #ETAG2013
WHAT DOES THE REPORT MEAN?
FINDING TAGS TO FOLLOW
 Listening to Radio, TV programmes now give tags
  for you to Tweet comments - #GBBO for The Great
  British Bake Off
 #R2Folkawards – Radio 2 Folk Awards
  http://www.bbc.co.uk/programmes/b01ps9dy/live
 Weekly Twitter events #FF or #FollowFriday

 Check with organisers of an event

 Look at your time-line and search by tags from
  people you follow
 Look at “Trending topics” on Twitter
TAG DIRECTORIES
 http://tagdef.com/
 http://www.hashtags.org

 Both directories where you can search for a tag
  you’d like to use to see if it has been used before.
  Can add your own tag definition
 This is a Google Spreadsheet list of Twitter Chats:
  https://docs.google.com/spreadsheet/ccc?key=0Apr
  v5ylG3L56dGs1Z1NTXzNNUnZZZ3JMQ2Vyc0xoN
  3c#gid=0
PARTICIPATING IN A TWITTER CHAT
 If you or your event wishes to participate in a Twitter
  Chat, all you do is append the tag to your Tweet
  e.g. #ScotlandHour
 To save you typing tag every time, and to monitor a
  conversation, you can use: http://tweetchat.com/
IT’S ALSO FOR FUN!
 People use tags on Twitter for fun or irony too
 #JCHMB – Jings, Crivens, Help Ma Boab! Used a
  lot by @Mr_Paw_Broon – a fun parody account on
  Twitter
 #nowplaying – to talk about games or music
JUST FOR FUN!
FURTHER READING
 http://www.searchenginepeople.com/blog/best-
  tools-to-summarize-twitter-hashtags.html
 http://www.wikihow.com/Use-Hashtags-With-Twitter

 http://www.entrepreneur.com/article/222955

 http://sproutsocial.com/insights/2011/05/how-to-
  use-twitter-hashtags/
 http://www.socialmediaexaminer.com/twitter-chat-
  guide/
GET BUSY, GET SOCIAL

 •Twitter https://twitter.com/#!/SusanMcNaughton
 •Facebook: https://www.facebook.com/Susan.McNaughton.Social.Media
 •Web: http://www.susanmcnaughton.com
 •LinkedIn: http://www.linkedin.com/in/SusanMcNaughton

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Social media for festivals twitter - using tags

  • 1. SOCIAL MEDIA FOR FESTIVALS Next steps with Twitter – Using Tags
  • 2. WHAT IS A TAG  Also known as a hash tag #
  • 3. WHAT ARE TAGS USED FOR?  Using a word or short code preceded by # allows you to group Tweets together  Good for conferences, gatherings, conversations  Using a tag allows you to find others who are interested in the subject and helps you connect
  • 4. #ETAG2013 – AN EXAMPLE  At this year’s Edinburgh Tourism Action Group conference, the organisers spread the word about the conference and declared a tag #ETAG2013  They included this in the joining instructions for the conference  People attending the conference used the tag to tweet information
  • 5. POWER OF A TAG #ETAG2013
  • 6. WHAT DOES THE REPORT MEAN?
  • 7. FINDING TAGS TO FOLLOW  Listening to Radio, TV programmes now give tags for you to Tweet comments - #GBBO for The Great British Bake Off  #R2Folkawards – Radio 2 Folk Awards http://www.bbc.co.uk/programmes/b01ps9dy/live  Weekly Twitter events #FF or #FollowFriday  Check with organisers of an event  Look at your time-line and search by tags from people you follow  Look at “Trending topics” on Twitter
  • 8. TAG DIRECTORIES  http://tagdef.com/  http://www.hashtags.org  Both directories where you can search for a tag you’d like to use to see if it has been used before. Can add your own tag definition  This is a Google Spreadsheet list of Twitter Chats: https://docs.google.com/spreadsheet/ccc?key=0Apr v5ylG3L56dGs1Z1NTXzNNUnZZZ3JMQ2Vyc0xoN 3c#gid=0
  • 9. PARTICIPATING IN A TWITTER CHAT  If you or your event wishes to participate in a Twitter Chat, all you do is append the tag to your Tweet e.g. #ScotlandHour  To save you typing tag every time, and to monitor a conversation, you can use: http://tweetchat.com/
  • 10. IT’S ALSO FOR FUN!  People use tags on Twitter for fun or irony too  #JCHMB – Jings, Crivens, Help Ma Boab! Used a lot by @Mr_Paw_Broon – a fun parody account on Twitter  #nowplaying – to talk about games or music
  • 12. FURTHER READING  http://www.searchenginepeople.com/blog/best- tools-to-summarize-twitter-hashtags.html  http://www.wikihow.com/Use-Hashtags-With-Twitter  http://www.entrepreneur.com/article/222955  http://sproutsocial.com/insights/2011/05/how-to- use-twitter-hashtags/  http://www.socialmediaexaminer.com/twitter-chat- guide/
  • 13. GET BUSY, GET SOCIAL •Twitter https://twitter.com/#!/SusanMcNaughton •Facebook: https://www.facebook.com/Susan.McNaughton.Social.Media •Web: http://www.susanmcnaughton.com •LinkedIn: http://www.linkedin.com/in/SusanMcNaughton