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Social Media for Public Schools
- 1. Engaging the communitythrough Social Media Presented to: Fenton Area Public Schools Board of Education PR Committee
- 2. Eric Szczepanski Social EngagementSpecialist •[email protected] •Linkedin.com/in/eriski •@ericski "To motivate me, all you have to say is 'That can't be done"- Geraldine Laybourne
- 3. Is the interactionamong people in which they can create, share and/or exchange information and ideas in virtual communities and networks. Defined Source: Wikipedia: http://en.wikipedia.org/wiki/Social_media
- 4. State of theWWW 93% Marketers use social media 90% trust peer recommendations 14% trust advertising Ford Explorer campaign launched on Facebook to more traffic then superbowl ads Twitter is #1 marketing tool for the music and media industry Gen Y, Z judge, research a brand, University or Firm by their social activity before visiting there website If Facebook were a country it would be the third largest in the world YouTube is the second largest search engine behind Google Source: “Social–Nomics” Erik Qualman http://www.socialnomics.net/2012/01/04/39-social-media-statistics-to-start-2012/
- 5. What outlet isright for you, Social Networks where is your audience? Why/How a social presence benefit your organization? Messuring ROI Rules of Engagement What are your goals: 3 reasons for social media Strategy
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- 8. Customer Service Two wayinteractive communication Real-time updates and information Amplify your message The Added Value of a Social Presence
- 9. Create your community Facebook.com/page,@Twitter… Your Brand Spread the word: integrating with overall Marketing and Communication Strategy Getting Started
- 10. Get Noticed: Follow,Like, Comment, share Mentions, RT’s, collaborations Cross Promotions - Support efforts across platforms Create Buzz… # , Facebook Ads, Likes and Follows
- 11. Videos, Photos, Polls,Q & A Contests, Throwback Thursday, TGIF Inform: Events (Sports, Performing arts) School Closing… Content Creation
- 12. SM ROI isyour Business will exist in 5 years! Non-Financial ROI Financial ROI Qualitative Influence, relationships Quantitative SEO, Analytics and Insights Our Success: ROI
- 13. Rules of Engagement Professionalismand proper use Dealing with degrading and defamatory posts Policy Guidelines
- 14. Communication Social Engagement Public Relations Sharestories Branding and Marketing Identity, beyond the community Three Reasons Public Schools are using Social Media Source: Forbes Article: “Why Public School Leaders Should Embrace Social Media” http://www.forbes.com/sites/dorieclark/2012/08/23/why-public-school-leaders-must-embrase-social-media-now
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