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Social Media for Recruiters
This document summarizes a presentation about using enterprise social media for recruitment agencies. It discusses how social media can be used to source candidates, engage clients and promote brands. Examples are given of companies that have saved money and hired more candidates through social strategies. Common concerns of agencies are addressed, like measuring ROI and controlling messaging. The presentation provides tips on listening to conversations, targeting communities, and engaging stakeholders through content sharing. Integrating social media requires setting objectives, training staff, and reviewing processes on an ongoing basis.
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Social Media for Recruiters
- 1. Beyond the NoiseEnterpriseSocial MediaforRecruitment AgenciesElite LeadersSeptember 21st, 2011byColm HannonMD of eSocialMedia.co.uk
- 2. To StartWho areyou?What do you want to get out of this session?Where are you with Social Media?What are your issues with Social Media?
- 3. AgendaSession 1IntroductionsQuestions foryouEnterprise Social MediaWhat UK businesses & recruiters are doingWhat you could doYour questions for meSession 2Your Real Life ChallengesWalking through the processKey Take Aways
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- 5. To set therecord straight: I don’t know everything about social media!
- 6. But eSocialMedia has:Smart& experienced consultantsA proven methodology Over 60 social media partnersCommon senseA fantastic client list and track record
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- 8. The ME-ME-ME GuyAnalogy/Corporate Narcissism
- 9. What is EnterpriseSocial Media? Enterprise Social Media is the deployment of online, collaborative communication to improve business relationships and reduce costs.
- 10. The evolution ofsocial media for direct recruitmentBuying social recruiting tools and platforms for search and message (Still ‘corporate narcissism’).Relevant content-drivenmarketingusing a hub & outpost model with moderatorTalentpoolsbasedononline communities, driven by recruitment departments that listen.Facebook advertising.Use LinkedIn to find candidates (Search Network, LION and Free Inmail).ATS integration with social channels & broadcasting vacancies on Twitter and FB and LI. Departments having online business-related interactions & workingwith recruitment department
- 11. How we getinvolved in the conversation...Direct Resourcing Think TankThe Talent Think TankDigital Leaders Think TankThe Rugby Business Network
- 12. How brands recruitusing social media....
- 13. Eversheds - creatinga ‘Social Media Army’EvershedsContent HubFinancial ServicesPensionsReal Estate
- 14. Vodafone saved anestimated £2m in hiring fees from a conversational marketing strategy
- 15. What I hearrecruitment agencies sayWe want:More new clientsGrow existing accountsBetter candidatesLess poor candidate volumeBetter internal communication and training Reduced costsWe are worried about:SM reducing productivityControlling the messageCost of time and £ investmentI’m already too busy!ROI?What if we mess it up?
- 16. To set thescene
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- 19. Your communications peopletalk to the media and marketsYour sales people talk with prospectsYour business exists through conversationsYour recruiters talk to candidatesYour support people talk with customers
- 20. Customer ServiceHow canSocial Media support and enhance key business functions?Biz DevPRMarketingCompliments of Olivier Blanchard
- 21. Replace the term‘social media’ with the term ‘social interaction’ and it will start to make a lot more sense
- 22. Community & socialbusiness technology is here & big.....
- 23. There is anew breed of social recruitment technology companyKeep yourself informed
- 24. Capgemini's CTO teamreduced email by 40% using Yammer. IDC say $1m saved per 1000 staff in productivity.
- 25. G4S using TalentCommunities
- 26. Jive Community Platformfor Brand Awareness
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- 28. Top 20 UKSites (Alexa, March 28th 2011)Google UKGoogleFacebookYouTubeBBC OnlineYahoo!eBay UKWindows LiveWikipediaTwitterAmazon.comBlogger.comLinkedinMSNPayPalThe GuardianWordpressThe Daily MailBingFlickr
- 29. Experian Hitwise showsthat 9000 social-networking sites received 2.4 billion hits from the UKin January 2011
- 30. And 22% ofGrandparents in the UK are using social networks! Mashable 2011
- 31. Three C’s ofSocial MediaContentConversationCommunity
- 32. Own your ownconversational spaceWhile you still can
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- 34. Apple is theclosest ranked ‘recruitment in retail’ YouTube video behindRetailCrossing.com
- 35. By 2014 MobileInternet usage will have overtaken desktop Internet usageMorgan Stanley 2011
- 36. That’s 15 monthsaway.....Are you ready?
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- 38. Job boards aretrying to catch up
- 39. How is socialmedia currently used in recruitment? Search and Source
- 40. Advertise, Messageand Promote
- 41. Engage andCommunicate (eSM)Miramar – London Executive Search
- 42. Jeff Bullas &Greg Savage CEO of Firebrand Talent on YouTube
- 43. Greg’s Savage Truthabout Social MediaHelped international internal comms with staffFilled a conference via TwitterSM is not the solution to all of their problems but a big partMet suppliers and trainers online who trained his staffMade hires for his companyBlog is exposed in industry press
- 44. Greg’s Savage Truthsabout Social Media Each recruiter has a personal url on their siteVideo is the futureJob boards don’t find people – people find peopleTime is a challengeTake social media seriouslyDon’t under estimate the positive and negative impactsIt’s an ongoing commitment & not a quick fix
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- 46. What many organizationsforgot to askbefore getting into the Social space:“What are we trying to accomplish?”Define the objective FIRST.THEN come up with the tactics.Slide compliments of Olivier Blanchard
- 47. What does aMonitoring Dashboard look like?Other tabs display relevant videos, conversations and competitor mentionsGoogle news summaryRSS News feedsConversations on forumsConversations on blogs
- 48. MonitorBroadcast & EngagePlan& ProduceContentOngoing Process
- 49. Recruiters are becomingsector expertsby adding value & sharing: ArticlesVideosPresentationsPodcastsDataContactsAdvice
- 50. Basic Relevant InfrastructureDoyou have this?
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- 52. What Should YouDo Next?Set real business objectivesLook at what you are currently doing and what is working for you and the competitionStart with a pilotDefine how each department will utilise social mediaIntegrate existing and new solutionsDraft processes to improve operational efficiencyTrain your staff Review and improve
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- 55. What is yourSocial Media strategy?Example of a key challenge or objective in Q4?How are you using social media today? Is it working? What has the return been?Have you been using it to address your biggest challenge or main objective?
- 56. Sample Steps toSocial Interaction
- 57. If you getit right.....