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Social Media for small business
The document discusses the impact of social media on business and marketing strategies, emphasizing how platforms like Facebook, Twitter, and blogs can reduce costs and enhance customer engagement. It highlights the shift from traditional advertising to a more interactive, conversational approach in the digital age, urging businesses to embrace social media for effective communication and marketing. The presentation concludes with practical takeaways for leveraging social media to drive traffic, improve SEO, and boost client loyalty.
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Social Media for small business
- 1. Driving more Business& reducing marketing costs using Facebook, Twitter and Social Media
- 2. InnovationCentre, Bentley TechPark, Oct 29th 2009Charlie Gunningham
- 4. - Goals/Intro, Definitions -Blogs, Facebook, - Twitter, Youtube, - LinkedIn, - Policy, Conclusion, and Takeaways
- 5. OBJECTIVES3 things youwant to get out of today?
- 6. CAR PARKthings thatmay have to be handled later
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- 11. Net EFFECTS 1. Howmany of you have purchased something on the Internet in the last 6 months? 2. How many times have you used the Internet as an information source, before buying offline?3. How many hours a day are you on the Internet?4. How many emails do you send/receive/day?5. What happens in your office (and to you) if you do not have internet connection and/or your emails go down?
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- 14. TRAD ADVERTISER … doesn’t do it for me anymorehttp://www.youtube.com/watch?v=heSudg-tfIk
- 16. Major shifts happenslowly- the frog in hot water - climate change- ageing process
- 17. 1994 AgeofSurf1998 Age ofSearchNOW Age ofSocial (media)
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- 21. Warren Buffett (May2009)“ I would not buy a newspaper stock at any price … their business model is over”
- 22. Ad Spend inAustralia - 09/101. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m 3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009
- 23. INTERNET USE –Globally/Australia_ Created 1990, Web Sites 1994, Search 1998_ Total World Pop (09) 6.7bn, Internet Users 1.7bn (25%)_ Aus: Pop 21mn, Net 17mn (81%) (user growth 156% since 2000)
- 24. SOCIAL MEDIA inAus (Jun09)_ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ Twitter the fastest growing
- 25. Facebook Stats _540,000+ in Perth are on Facebook _ more over aged 40 (150k) than under 20 (143k)It’s not a question of WHETHER, it’s a question of HOW you are there(very similar to “The Internet” in 1999?)
- 26. SOCIAL MEDIA –defined Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. http://en.wikipedia.org/wiki/Social_mediaincl blogs, youtube, facebook, twitter, flickr, slideshare, …
- 27. Power that isSOCIAL MEDIA- free- powerful- scares big media silly- elected a President- not being used by your competitors (yet)
- 28. TV clips…OLD Media– controlled “gates of distribution “but not anymore
- 29. “Markets are conversations”conversationsamong humans sound humannatural, uncontrived, honestpublic switch quicklytell us something! (then we might speak to you)business is only part of our lives, it’s all of yoursThe Cluetrain Manifesto: The End of Business as Usualby Christopher Locke, Rick Levine, Doc Searls, David WeinbergerPub 1999 : read it for free at www.cluetrain.com
- 30. … people wantto talk!
- 31. “Markets are conversations”Every‘deal’ is a series of conversations
- 32. So – havea conversation with your mkt- WIIFT- contribute, join in, - have a clear company policy
- 33. Advantages SOCIAL MEDIA-Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)
- 34. BLOGS- a “weblog”- leave comments, post- Start your own- video blog (“vlog”)DEMO - http://blog.aussiehome.com, incl back engine
- 35. BLOGGING SOFTWARE1. Blogger.com(Google)2. Wordpress.org (popular, purists) 3. DotNetBlogEngine(Microsoft)? Who wants to do one right now?
- 36. THE RULES…not expensivein $’sBlog often, blog interestingShow yourpassionEncourage staff to blogBe authenticIdeas spreadAllow publicto comment
- 37. BENEFITS? you’re askingthe wrong question, but …Better Traffic & SEO to your siteFun, empowering for you/staffListen + Learn from your publicGather interesting contentWhat goes around comes around“Markets are conversations”= the future of marketing?
- 38. Look at blogs,read loads of themIf you had a soap box, what you speak about? Start one today? THINK NOW –how might you use this?
- 39. PODCASTING- audio file(usually)- record interview, testimonial…- have them downloadablewww.byoaudio.com
- 40. FORUMS- interactive, Q&A-opinions, learn from customers?- you/they post question points- comments ‘thread’ / link thru’>> seabreeze.com.au Platforms: BeeHiveForum.net …
- 41. Mark Zuckerberg, Founder,Facebook
- 42. Do your ownFACEBOOK Pagefree ‘n’ easy to set uppeople find youyou’re in control540,000 in Perthmore > 40 than < 20500+/day in Perth join
- 44. Facebook.com/gunninghamUpdate words/photosWall/Info, NewsFeedComments/LikesFriending PolicyPrivacy SettingsControls for ads/pages
- 45. Set up aFACEBOOK Group/Business PageInvite ‘fans’publish events, goings oninteractive shop windowWalls, Photos, discussionsImport blog feed, apps
- 46. FACEBOOK Business PageLinkfrom emails/web siteRun it like your siteFeed from page to your siteUpload videosBuild a community
- 47. Post your ownFACEBOOK AdsDirect + targettedSet a budgetEasy to set up, edit, cancel + monitor16mn+ views ($2300)
- 48. Post your ownFACEBOOK AdsBid / BudgetImpressionsClicksClick Thru RateCost per ClickCost / Thousand Imp’s
- 51. TWITTER in PlainEnglishhttp://www.youtube.com/watch?v=ddO9idmax0o
- 52. Biz Stone, Founder,Twitter.com
- 54. TWITTER! (your own)55mnmonthly UBsGrowing fastVery easy to update‘micro-blogging’Word out, top of mindOwn thoughts, profiling
- 55. TWITTER! (your own)Owndomain extension – grab it!Link and retweetPost your own newsUse tr.im to shorten linksFollow everyone?Link back to your site
- 56. TWITTER! (company)Own domainextension – grab it!Same concept, but companyBackgroundsThemes/#Saved searchesTweetdeckUpdate from mobiles
- 57. TWITPIC.comApp that synchswith twitterTake photo, upload +then it becomes a tweetwith a link to the photoCan be done from mobilehttp://twitpic.com/photos/chazgunningham
- 58. Chad Hurley, Cofounder,Youtube.com
- 59. Upload movies to Obama did 1,67887 mn viewsAv age 45-55 yrstag ‘perth real estate’DIY, free
- 60. www.youtube.com/aussiehometvCreates online vidCodefor you to use‘testimonial mountain’Draws in viewer
- 61. LINKEDIN.comProfessional networkingMakes connectionsvisibleWorth being thereEst 200340 mn membershttp://www.youtube.com/watch?v=IzT3JVUGUzM
- 62. LINKEDIN.comProfessional networkingMakes connectionsvisibleWorth being thereEst 200340 mn members
- 63. Flickr.comEst 2004Photo sharingGalleries,commentsCompany web address3.6bn imagesBought by Yahoo!
- 64. Flickr.comTag photosOrganise intosetsStorage for blog pixCreate your own spaceNeed yahoo email (free)
- 65. USED TOGETHER –rinse and recycle - use tr.im and tweet the links - comment on blogs - blog + tweet links to blog post - photo (twitpic) and upload - link twitter to Facebook updates
- 66. SOCIAL MEDIA POLICY-our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)
- 67. Social Media OptimisationLowerad coststargetted, effective marketingRaise Traffic + improved rankingsFun, empowering; learn & interactDrive client loyaltymore sales and profitsMOST powerful when you mix them
- 68. Conclusions from today_what are they - for you?Take-Aways from today_ what are you going to do about this … as of tomorrow?
- 69. THANK YOU! -contact me for web work- contact Netway for IT support- and all the best with social media!- for these slides, contact me…[email protected] 092 669