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Leverage Social Media to get More Business](https://image.slidesharecdn.com/socialmediaforsmallbusiness-100502211323-phpapp01/75/Social-media-for-small-business-1-2048.jpg)
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Social media for small business
This document discusses how to increase traffic to a website through social media. It recommends leveraging social media platforms like Twitter, Facebook, and LinkedIn to share content and drive visitors to a website. Content is key - the document provides tips for creating content based on target audiences and keywords. It also suggests consistency in posting a mix of content types across multiple social media channels and over time. Tools are presented to help with tasks like keyword research, managing multiple social profiles, and measuring social media effectiveness.
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- 1. Increase Traffic toyour website [session 2]: Leverage Social Media to get More Business
- 2. how to getresults Social Link Media strategy SEO (Keywords) Website
- 7. small companies focuson inbound 1-10 Employees 50 or more Employees (2010 Lead Gen Budget) (2010 Lead Gen Budget) other other Inbound 25% Inbound 21% 31% 44% email email 11% 16% traditional traditional 15% 37% Source: Hubspot’s State of Inbound Marketing Report - http://bit.ly/aewfHr
- 8. How do Iget started with social media? listen
- 11. How do Iget started with social media? strategy commit listen manage content
- 12. Build traffic toyour website • Encourage visits via links in your tweets • Offer special promotions •Get added to others’ lists •Develop relationships for “shampoo” effect •Tweets are google searchable • Entice via multimedia content in wall posts • Business page with website link • “Info” tab has website links • Encourage “Events” participation • Offer special promotions • Can show up on Info tab of fans • Entice via content of answers (and questions) to groups or your connections • Comprehensive personal profile, with links • Proactively seek out connections • Encourage “Events” participation
- 14. don’t just takemy word for it… “Without content, using social media as a distribution mechanism and conversation starter is pretty pointless.” Joe Pulizzi, founder of Junta42 “Great content gives social media life, by giving people something more interesting to talk about than what they’re ordering right now at Starbucks.” Sonia Simone, senior editor at Copyblogger “Spend resources on creating content, more than beautiful design.” Mike Volpe, vice president of marketing at HubSpot
- 15. social media lovescontent Press releases Articles Slides Your website Video Images Blog
- 16. what if youdon’t have content? 5 Easy Steps to Content That Drives Traffic!
- 17. #1: Who areyou talking to? B2B Markets: • What industry? • What location? • What size? B2C Markets: • What title/position? • What location? • What gender? • What age? • What income?
- 18. #2: What willyou say? KEYWORDS!
- 19.
- 20. #3: How willyou say it? Press releases Articles Slides Your website Video Images Blog
- 21. #4: When willyou say it? • Plan at least 3 months out • Use a mix of keywords/phrases • Use a mix of tools • Be flexible Consistency is the key to success!
- 22. #5: Say it! How to? Keywords Company News
- 23. EZ Content Template 1. Who is your prospect? 2. What do you want your prospect to do/feel? 3. How will your content help your prospect? 4. What does your prospect need to know? 5. What questions your prospect will have?
- 24. post content onthe Web SEO Pay-Per Click Press releases Articles Slides Your website Video Images Blog Social Media Off-Line
- 25. How do Igrow with social media? strategy listen manage content
- 26. Keyword research: – google.com/sktool/ – https://adwords.google.com/select/KeywordToolExternal – http://labs.wordtracker.com/keyword-questions Social Media time-savers: Manage: – tweetdeck.com – hootsuite.com tools – Ping.fm – Socialoomph Measure: – Facebook Insights – Google analytics – Hubspot (for a monthly fee) Social Media - grow your network: – whoshouldifollow.com – facebook.com/find-friends/index.php – Research using: • socialmention.com • Suggestions automatically offered by facebook or LinkedIn • Search specific media for groups
- 27. Thank you! Beth Carter Pat Price [email protected] [email protected] 630.330.9825 630.717.8332 @CopyWriterBeth @PatPriceInfo