Social Media for Veterinarians - EBMS International
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The document discusses the importance of social media for veterinarians, outlining its strengths, weaknesses, and the specific challenges faced in equine practice. It emphasizes the need for a strategic approach to utilizing social media to build trust and engage with clients, while highlighting common reasons veterinarians struggle with this platform. Various social media tools and metrics for success are presented, illustrating the impact of effective social media use on client engagement and practice growth.
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Social Media for Veterinarians - EBMS International
- 1. Veterinarians & Social MediaMike Pownall, DVMMcKee-Pownall Equine ServicesEBMS International
- 3. Social MediaStrengths and weaknesses
- 4. Socialnomics 3A Summary of Social Mediahttp://www.youtube.com/watch?v=fpMZbT1tx2o
- 5. Vets & Social MediaWhy Social Media?
- 6. What are they doing?
- 7. What are our successes?
- 8. Why aren’t they doing it?
- 9. How can you do it?What is Social Media?“Social media is the use of technology combined with social interaction to create or co-create value.”www.ducttapemarketing.com
- 10. Why Do I Need Social Media?
- 11. Why Do I Need Social Media?Why Do I Need Social Media?
- 12. Why Do You Need Social Media?Challenges in equine practiceEconomy
- 13. Competition
- 14. InternetPeople Do Business With People They Trust
- 15. Social MediaWhy is it Different?
- 16. Social MediaWhy is it Different?ConversationalCollaborativeSelectiveImmediateTransparent
- 17. Social MediaWhy is it the Same? Strategy
- 18. StrategyWhat is our goal?
- 19. How are we going to do this?
- 20. How do we know we are successful?StrategyFacebook is not strategyFacebook is a tool.Herd health is a strategy to minimize the spread of a virusA vaccine is a tool
- 21. 4Es of Social MediaEducateEntertainEngageEvangelists
- 23. Social Media UniverseWeb SiteBlog
- 24. Social Media UniverseWeb Site??
- 25. Social Media UniverseWeb Site?
- 26. Social Media UniverseWeb Site
- 27. WebsiteHubReservoir of stored infoLanding spot & feeder
- 40. Vets & Twitter?
- 41. What is it? 140 characters
- 42. Unique language
- 43. Immediate updates
- 44. Share links, photos, videos
- 45. Twitter now has >200,000,000users
- 46. 7% of Americans
- 47. 10% of UK#ebms
- 57. ?
- 61. What are vets missing?
- 66. What if people say bad things about us?
- 67. “Our brand isn’t what we say it is. It’s what the search engines say it is.” Mitch Joel
- 68. www.yelp.com
- 69. Google Alerts
- 72. Social Media in the Work PlaceWork vs PersonalPersonal BrandSocial Media policy
- 75. The 3 reasons vets fail atSocial Media
- 76. The 3 reasons vets fail atSocial MediaToo old, too busy, too cautious
- 77. Too Old
- 78. How do I find time to do it?
- 79. Dammit Jim, I’m a Doctor, not an Artist
- 81. What Are The Challenges/Goals?Relationships?Prospects?Sales?New service?
- 82. HowWhich platforms?What content?Who is going to do it?Time?Budget?Buy in?
- 84. Can We Measure It?
- 85. Website
- 86. FacebookEmployees 4 %Friends 5.5 % Prospects 43 %Clients 33 %Unrealistic 8.6%Unknown 5.9%Prospects to clients as of November 22/10
- 87. FacebookEmployees 4 %Friends 5.5 % Prospects 43 %Clients 33 %Unrealistic 8.6%Unknown 5.9%Prospects to clients as of November 22/10 0.90%
- 88. FacebookQ1 2011115,000 post views152% improvement over Q4 2010197 post feedbacks37% increase50% increase as source to website20% increase in new visitors to website
- 91. The more we tweet the more followers we getThe more interesting we are the more followers we getThe more we follow others the more followers we get
- 93. YouTube295% increase in 3 months1118 to 4418 viewsYouTube
- 96. NewslettersThe deworming newsletter Opened by 30%15% click through to links2% of total newsletter recipients saw the video or 47% of those who clicked through40% registrants for the webinar came from newsletter50% increase in fecalsPreventative Health Plan newsletter70% click through to PHP on website
- 97. NewslettersPreventative Health Plan 2010 2011 % $NMKT 8 26 225% 8100CB 14 26 86% 5400NG 0 7 3150 16,650
- 98. WebinarsAverage percentage of attendees that are clients73%Where people hear about the webinars: Newsletters 60.30%Website 4.40%Facebook 5.90%Twitter 4.40%Office 5.90%Other 19.10%
- 99. ManagementWho is going to oversee it?Internal/Externalwww.hootsuite.com
- 100. Simple PlanFacebookTwitteremail that ends with your practice (not gmail or yahoo or aol.)One hour/dayStrategy/ScheduleUse new associates, interns, office staffMonitor, Measure & Adjust
- 101. Task 3Smith EquineHow will it get done?How will you know it worked?
- 102. 717%
- 103. 12%
- 105. The person doing Social Media at a vet practice is as important as the person who answers the phonesJune 20116500 web page views
- 107. 3000 phone callsSocial Media and Me519-856-8225519-856-8277519-826-1770www.mpequine.commike@[email protected]/mikepownalltwitter/MckeePownallskype/mpownall
- 109. linkedin - mpownall
- 114. Books6 Pixels of SeparationMitch JoelCrushGary VaynerchuckReal Time MarketingDavid Meeram ScottTrust AgentsChris BroganJulienSmith
Editor's Notes
- #4: Get ideas for a post show analyticsCaseEHV-1New internNew treatmentExplain a diagnostic equipment
- #14: Once you have a tool how are you going to use it?
- #15: KeyNeedexcelellentcontent
- #52: Insert cleint newsletter
- #53: Too popular Get UK dealsReputationStqff and vets hate itLose moneyDon’t gain lasting business
- #61: Put a sample of ours there. Put a copy with my text
- #64: Vets are scientists
- #65: Proud to bore them nowVideos and cases most popular
- #66: More and more click through to twitter from newslettersFind deb hazlewood tweets
- #67: Klout photo
- #68: More and more click through to twitter from newslettersFind deb hazlewood tweets
- #69: 4% = 16,650Php – 70% of click through went to PHP on the website
- #70: From small #s come impactful resultsPhp – 70% of click through went to PHP on the website
- #71: How Many?