Social Media - Friend or Foe for Recruiters?
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The document explores the role of social media in recruiting, highlighting its dual nature as both a beneficial and challenging tool for recruiters. It emphasizes the importance of engagement, deep relationships, and timely responses in the modern recruiting landscape marked by changing demographics and technology. Additionally, the author outlines various social media strategies and platforms essential for effective recruitment while underscoring the necessity of proactive outreach.
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Social Media - Friend or Foe for Recruiters?
- 1. Social Media: Friend or Foe to Recruiters Minnesota Recruiting & Staffing Association 04/26/2011
- 2. • 13 years as an IT Recruiter • Top 20 MN Social Media Innovator • HR Examiner’s Top 25 Digital Recruiters • HR Examiner’s Top 25 Digital HR Influencers • Local and national speaker on Recruiting/HR, Career and Social Media topics • Co‐Founder and Coordinator of Minnesota Recruiters
- 5. Social Media Buzzwords: Transparency Authenticity Engage Communicate Participate Interact Relationships
- 6. Flashback And Forward 3 Years Post n Pray The “War For Talent” Baby Boomers retiring How to recruit Gen Y How are you preparing for the new/old employment market?
- 7. Some Clients Are Getting More Aggressive (partial list) Talent Pools Passive candidate databases Talent Community Managers Video Online chats SMS (Text) campaigns SEO/SEM/PPC Social Media Facebook Fan Page Twitter Linkedin
- 10. • Page Text
- 13. Facebook Ad
- 14. CAUTION If you have a Social Media presence you MUST reply promptly Customer Service is a MUST
- 15. Social Media Is… FREE But we rarely factor our time as a cost when using the phone, job boards and other “traditional” methods. Need to compare apples to apples.
- 17. “You can't stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.”
- 19. Tools In The (My) Recruiter Tool Chest “Traditional”: “Online”: •Phone •LinkedIn •Web site •Facebook •Career Page •Twitter •Big Job Boards •Ning Groups •Niche Job Boards •Blogs •Newsletter •YouTube •Networking Events •RSS/Email Feeds
- 20. I Don’t Need More Candidates... I D o n ’t N e e d M o r e C a n d id a te s ... I N e e d D e e p e r R e la tio n s h ip s ! I need deeper relationships! I need to be 1st on their mind!
- 21. LinkedIn • Headline – Include keywords that will help people find you • Websites – Rename and link to company site, career page • Summary – Add skill sets and job titles you are recruiting for – Add your email address
- 22. Facebook • Include resume • Create Company page • Follow other company pages • Join/participate in groups • Connect with your network • Consider making “Education and Work” public
- 23. Twitter • Include “real name”, nearest large city, keywords, buzzwords • “Follow” local “cool kids”, industry leaders, groups, those in the know • Search/follow Skill Sets, Titles, HR & Recruiters • Add yourself to directories • Find others lists • Groups: #smbmsp ‐ #mnrec ‐ #minnebar • Twitter Search
- 25. Linkedin, Facebook & Twitter Updates Share links to: Events/conferences Seminars/webinars Industry articles/news/statistics/blog posts Local business articles/news/statistics/blog posts Ask/give advice Ask/answer questions Reply to others Forward others updates
- 28. Success in using Social Media as a recruiting tool depends on (in part) candidate: Location Skill Set Industry And the Recruiter’s ability to use the tools
- 33. Minnesota Headhunter Search Words
- 38. Analytics Visits to your web site Career page Bio Keywords Referrals Articles & Links Use Google Analytics & URL Shortners
- 39. Statistics (all opt in): Facebook = 988 Linkedin = 3802 Twitter Following/Followers = 5758 & 7450 Email Newsletter = 2057 Feedburner (RSS & EMail) = 1022 *The numbers matter little: engagement, relationships and referrals are what matter
- 40. Results: Placements ‐ $$$ Referrals Trust Visibility Credibility Authority Network/event/meeting invites Speaking requests
- 42. Resources for more information: ERE.net RecruitingBlogs.com Fordyce Letter RSS Feeds In Plain English
- 43. Paul DeBettignies VP Recruiting HireCast Consulting [email protected]