Social Media Fundraising: Accelerate Success in 2012
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The document summarizes a presentation on social media fundraising. It includes introductions of three panelists who will discuss mobilizing supporters, donor retention, and Google Grants. The presentation covers why social fundraising is important due to the rise of social media and online giving. It emphasizes using storytelling and engaging content to mobilize supporters and attract donors. The panel discussion provides tips on segmenting and scaling relationships with donors through social channels and how to find new supporters through paid search on Google.
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Social Media Fundraising: Accelerate Success in 2012
- 1. Social Media Fundraising: Accelerate Success in 2012
- 2. Today’s Agenda 1. Introductions 2. Why Social Fundraising? Dave Boyce 3. Storytelling CEO, Fundly /davidjboyce1 4. Take it to the Panel • Mobilizing • Donor Retention • Google Grants 5. Q&A
- 3. Introductions Topic: Mobilizing Darian Rodriguez Heyman Co-Producer Social Media for Nonprofits /dheyman Co-founder of Social Media for Nonprofits conference series and Advancing Social Impact blog on Skoll Foundation’s Social Edge. Recently released book: Nonprofit Management 101 Served as Executive Director of Craigslist Foundation for five years. Launched Nonprofit Boot Camp, the Environmental Nonprofit Network, and the Next Generation Leadership Forum. Public speaker that provides strategy, messaging, and fundraising consulting for nonprofits and green economy organizations.
- 4. Introductions Topic: Donor Retention Jeff Riddle Managing Director of East Coast Ops ReTargeter /thegivegive Founder of Riddle & Company, a relationship strategy firm which was sold to ReTargeter. Award winning and record breaking sales professional with specialization in acquisition and retention strategies. Recently featured as a leader of his generation in Dr. Sheila Murray Bethel’s book release, A New Breed of Leader. Consultant to US companies in both the private and non-profit sectors on successful relationships building. Experience in SMB marketing services, nonprofit, and software.
- 5. Introductions Topic: Google Grants Eric Facas Founder & CEO MediaCause /ericfacas Founder and CEO of Mediacause.org, a non-profit that helps non-profits and international NGOs with their search marketing and social media by connecting them to skilled volunteers. Online marketing strategist and advertising sales exec for 10+ years. Co-founder and Advisor of digital ad agency, ethology. Served Google’s premium ad sales team, where he was responsible for managing the company’s relationships with the largest search marketing agencies in the US.
- 7. $300 Billion donated by individuals each year in the US Source: 2008 Chronicle of Philanthropy
- 8. Online Giving is on the Rise 13% 35-55% online giving growth rate increase over past year Source: 2010 Blackbaud, 2010 Giving USA n.b.: “large” non-profits growing online giving at 55%
- 10. 800 Million Facebook users worldwide Source: 2011 Nonprofit Social Benchmark Report released by NTEN, Blackbaud, and Common Knowledge
- 11. Social changes everything…
- 12. Psychology of Engagement Happy Giving people makes give people more. happier. Oppenheimer & Olivola (2010), Isen & Levin (1972), Aderman (1972), Harris & Huang (1973), Kazdin & Bryan (1971), Isen, Horn & Rosenhan (1973), Konow & Earley (2008), Wang & Graddy (2008), Williams & Shiaw (1999), Batson (1987, 1991), Cialdini (1987), Plato, Aristotle, Bible, Torah, Koran, etc. etc….
- 13. Storytelling
- 14. Take it to the Panel Topic: Mobilizing What role does content play in Darian engaging and mobilizing a Rodriguez supporter base? Heyman /dheyman Top takeaways… • Embrace the Kevin Bacon Effect: Compelling + Concise + Credible = Contagious • Avoid the Empty Store Effect: Plan Before You Leap
- 15. Take it to the Panel Topic: Donor Retention How do we use social channels Jeff Riddle to attract, convert, and retain /thegivegive donors? Top takeaways… • Relationships first, transactions second • Not all relationship are created equal – SEGMENT! • Scale from effectiveness
- 16. Take it to the Panel Topic: Google Grants What is the best way to find new Eric Facas supporters once the right content and /ericfacas engagement funnels are set up? Top takeaways… • Sign up! Go to Google.com/grants • No one searches for a nonprofit to donate to • The long tail is a big opportunity • Improve CTR, improve Quality Score Measure then test • This opportunity is worth your investment
- 17. Q&A Social Fundraising Storytelling Mobilizing Donor Retention Google Grants
- 18. Fundly – We Can Help! - $230M raised to date - Small and large nonprofits in the US - Schools, education, sports, and faith-based groups - Social Ninja Program - Need help? Fundly’s Social Ninjas are ready! Follow us! Questions? /fundly [email protected]
Editor's Notes
- #3: • Introductions to our Panelists• Why Social Fundraising?• How storytelling converts visitors into supporters and donors• Take it to the panel - Mobilize your donors and supporters into active fundraisers - Retain your donors and increase their lifetime value using Facebook - Properly leverage your organization and employee assets to accelerate growth via Facebook and other social channels• Access $10,000 per month in Google Grants ad spending
- #4: Co-founded Social Media for Nonprofits conference series last year and the Advancing Social Impact blog on Skoll Foundation’s Social Edge.Served as Executive Director of CraigslistFoundation for five years. During that time, launched programs such as the Nonprofit Boot Camp, the Environmental Nonprofit Network, and the Next Generation Leadership Forum.Recent book release: Nonprofit Management 101-- A Complete and Practical Guide for Leaders and Professionals.Current public speaker that provides strategy, messaging, and fundraising consulting for nonprofits and green economy organizations.
- #5: Founder of relationship strategy firm Riddle & Company, which was sold to ReTargeter, an advertising technology company.Award winning and record breaking sales professional with specialization in acquisition and retention strategies. Recently featured as a leader of his generation in best selling author Dr. Sheila Murray Bethel’s book release; A New Breed of Leader. Consultantto US companies in both the private and non-profit sectors on how to build successful relationships with clients and partners in the 21st century.Experience in SMB marketing services, non-profit, entertainment, and software.
- #6: Founder and CEO of Mediacause.org, a non-profit that helps other non-profits and international NGOs with their search marketing and social media by connecting them to skilled volunteers. Online marketing strategist and advertising sales exec for over 10years.Co-founder of a digital ad agency, ethology, where he now serves as an advisor. Served on Google’s premium ad sales team, in several rolesincluding SEM Channel Manager, where he was responsible for managing the company’s relationships with the largest search marketing agencies in the US.
- #14: Personal emailsPersonal tweetsPersonal facebook postsPersonal photosFacesPeopleVolunteers!!!!!!!!!!
- #15: Continuing around the subject of Storytelling…Mobilizing.[ASK DARIAN]:What role does content play in engaging and mobilizing a supporter base?
- #16: Donor Retention.[ASK JEFF]:How do we use social channels to attract, convert, and retain donors?
- #17: Google Grants.[ASK ERIC]: What is the best way to find new supporters once the right content and engagement funnels are set up?